Beautler.Your beauty butler

CC+ Nude Glow Lightweight Foundation + Glow Serum Rich dupes and alternatives IT Cosmetics

Medium light · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied
Sort

5 of 30

Only showing matches with a matte finish.

  • 2 matches have no finish listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible Cushion Foundation 253 Warm

The equivalent shade and the most similar foundation overall.

The match
L'Oréal Paris
253 Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
60
Wear (Wear & performance)
68
Skin (Skin suitability)
84
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Live Tinted

    HUESTICK Complexion Stick

    12 Medium
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $3 more

    Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishFull rather than medium coverage

    Score details
    Shade match
    91
    Finish & visual result
    54
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim · No SPF

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  2. #3 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 74 Beige
    Shade match 94
    $39Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same medium coverage

    Differences: Matte rather than radiant finishNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    48
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · No skin-like finish claimed · No long-wear claim · Not marketed for sensitive skin · Contains drying alcohol · No SPF

    Medium confidence· Digital match

    View match
  3. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Cool
    Shade match 78
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    60
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than radiant finish · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match
  4. #5 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    10 Nude
    Shade match 87
    $14.99TargetTarget$24.01 less (62%)

    Matches: Very close colour

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    28

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Buildable rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for dry/sensitive skin · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum Rich (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    7

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 7

    • Looks identical
    • Medium light · Warm · peach undertone

    $42

  2. CoverGirl TruBlend Undercover Concealer

    Warm Nude

    CoverGirl TruBlend Undercover Concealer, shade Warm Nude

    • Very close colour
    • Light medium · Warm undertone

    $12.99

  3. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Very close colour
    • Medium light · Warm · golden undertone

    $32

  4. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

  5. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    140

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 140

    • Close colour
    • Light medium · Warm undertone

    $12.99

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    21.0 Medium Tan

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 21.0 Medium Tan

    • Close colour
    • Medium light · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible Cushion Foundation in 253 Warm, against IT Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest match253 WarmScore
Shade match55% of overall97
Colour95#d9a582#dca47cLooks identicalColour difference 1.5 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall60
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Dry, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for dry/​oily/​sensitive skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible Cushion Foundation in 253 Warm.

Same or better

  • $19.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than medium coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFSPF 40Not listed
OverlapBoth water-based; silicone high vs high

Where to buy 253 Warm

Match price
$19.99Ulta BeautyUlta Beauty
$19.01 less (49%)

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.