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Beyond Matte Liquid Foundation M10 dupes and alternatives Jane Iredale

Medium · Warm · peach undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Lancôme Teint Idole Ultra Wear Care and Glow Foundation 405W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
M10Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
Lancôme
405W
Depth and undertone: Medium · Warm · golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
M10Change shade
Depth and undertone: Medium · Warm · peach
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
260 Golden Sun
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
88out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
61
Skin (Skin suitability)
84
Match price
$18.99Ulta BeautyUlta Beauty
$35.01 less (65%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $53Ulta BeautyUlta Beauty$1 less (2%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than full coverage · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Peach
    Shade match 97
    $16Ulta BeautyUlta Beauty(product price)$38 less (70%)

    Matches: Near-identical swatch colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    97
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  3. #5 · Charlotte Tilbury

    Airbrush Flawless Foundation

    9 Warm
    Shade match 96
    $52SephoraSephora$2 less (4%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: tan with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $53SephoraSephora$1 less (2%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Not marketed for combination skinContains drying alcohol

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Medium-Deep with Golden Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    42S Tan Sand
    Shade match 93
    $42Ulta BeautyUlta Beauty$12 less (22%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    80
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F12C
    Shade match 79
    $14Ulta BeautyUlta Beauty(product price)$40 less (74%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than full coverage

    Retailer shade note: medium or tan skin tones with cool pink undertone

    Medium confidence· Digital match

    View match
  7. #9 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Warm
    Shade match 94
    $16Ulta BeautyUlta Beauty(product price)$38 less (70%)

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    60
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  8. Shade match 80
    $14.59TargetTarget$39.41 less (73%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    80
    Skin suitability
    84

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  9. #11 · Dior

    Forever Skin Glow Foundation

    4.5W Warm
    Shade match 97
    $60SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame warm undertone

    Differences: Radiant rather than matte finishBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    43
    Wear & performance
    60
    Skin suitability
    84

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with warm undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Jane Iredale Beyond Matte Liquid Foundation M10 (Medium · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 7.5 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 7.5 W

    • Looks identical
    • Medium · Warm · peach undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Very close colour
    • Medium · Warm · golden undertone

    $31

  3. NARS Soft Matte Complete Concealer

    Caramel

    NARS Soft Matte Complete Concealer, shade Caramel

    • Very close colour
    • Medium · Warm undertone

    $36

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC42

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42

    • Very close colour
    • Medium · Warm · golden undertone

    $30

  5. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    3Y52

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3Y52

    • Very close colour
    • Medium · Warm · golden undertone

    $35

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Maple 8.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Maple 8.5

    • Very close colour
    • Medium · Warm · peach undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W, against Jane Iredale Beyond Matte Liquid Foundation in M10. Every attribute compared, with its share of the score.

ComparedYour shadeM10Closest shade match405WScore
Shade match55% of overall98
Colour97#d3915d#d8935fLooks identicalColour difference 1.1 (0 is identical)
Depth97MediumMediumSameDepth difference: 1.6
Retailer descriptionMedium tanMediumSome differenceRetailer descriptions one depth band apart
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Combination, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 80/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Teint Idole Ultra Wear Care and Glow Foundation in 405W.

Same or better

  • $1 less
  • Near-identical swatch colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims transfer resistance
  • Adds SPF 27

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 27
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun, against Jane Iredale Beyond Matte Liquid Foundation in M10. Every attribute compared, with its share of the score.

ComparedYour shadeM10Closest overall alternative260 Golden SunScore
Shade match55% of overall96
Colour93#d3915d#cf9460Very close colourColour difference 1.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.5
Retailer descriptionMedium tanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · peachWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 88/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in 260 Golden Sun.

Same or better

  • $35.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

Lancôme Teint Idole Ultra Wear Care and Glow Foundation 405W

Match price
$53Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder 260 Golden Sun

Match price
$18.99Ulta BeautyUlta Beauty
$35.01 less (65%)

Your shade $54 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.