Light medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
15 of 31 matches
Only showing matches made for sensitive skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $54 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$34.01 less (63%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (22%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$2 less (4%)Matches: Very close colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$9 less (17%)Matches: Very close colourSame neutral undertoneSame matte finish
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for light neutral skin with a subtle yellow hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta Beauty
Target$39.41 less (73%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly lighterDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephora$16 less (30%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Olive rather than neutral undertoneMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage
Retailer shade note: neutral olive
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (22%)Matches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than full coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephora$15 less (28%)Matches: Very close colourSame full coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: golden beige shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same matte finishBoth claim a blurring effectClaims transfer resistance
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)$30 less (56%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing
Differences: Radiant rather than matte finishMedium rather than full coverageNo blurring effect claimed
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourBoth claim a blurring effect
Differences: Slightly warmer undertoneNatural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel
Retailer shade note: warm tawny peach
Medium confidence· Digital match
RMS Beauty ReEvolve Natural Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $59 · product priceView at Ulta BeautyUlta Beauty(product price)$36.01 less (67%)Matches: Near-identical swatch colourSame neutral undertoneSame full coverage
Differences: Radiant rather than matte finishNo blurring effect claimedContains drying alcohol
Looks identical · Radiant · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSWalmart$41.02 less (76%)Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/normal/oily skin
Medium confidence· Digital match
Maybelline Instant Age Rewind Eraser Treatment Foundation
Every store that sells this shade · prices as last checked
Walmart$12.98View at WalmartShowing 12 of 13 matches
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M4 (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC17
$30
5
$42
Light/Medium 2.5N
$31
3.5 Neutral
$42
Medium Sand
Tan
$12
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Tarte Timeless Hydrating Foundation in 35N Medium Neutral, against Jane Iredale Beyond Matte Liquid Foundation in M4. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tarte Timeless Hydrating Foundation in 35N Medium Neutral.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Laura Geller Double Take Baked Full Coverage Foundation in Light, against Jane Iredale Beyond Matte Liquid Foundation in M4. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Geller Double Take Baked Full Coverage Foundation in Light.
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Tarte Timeless Hydrating Foundation 35N Medium Neutral
Ulta BeautyYour shade $54 at Ulta Beauty · product price; shade not separately priced
Laura Geller Double Take Baked Full Coverage Foundation Light
SephoraYour shade $54 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
