Beyond Matte Liquid Foundation M12 dupes and alternatives Jane Iredale
4.2 (1,679)·Medium tan · Warm · peach undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim long-wearing
Differences: Olive rather than warm undertone· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
93
Finish & visual result
58
Wear & performance
100
Skin suitability
28
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: very deep with golden olive undertones
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
80
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
68
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal/oily skin
$24Ulta Beauty(product price)$30 less (56%)3.9 (396)
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
43
Wear & performance
80
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Radiant rather than matte finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
28
Wear & performance
80
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
The closest shade to Jane Iredale Beyond Matte Liquid Foundation M12 (Medium tan · Warm · peach undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Super Stay Lumi-Matte Foundation in 340, against Jane Iredale Beyond Matte Liquid Foundation in M12. Every attribute compared, with its share of the score.
ComparedYour shadeM12Closest shade match340How they compareScore
Shade match55% of overall97
Colour60%96#c88149#cb824dLooks identicalColour difference 1.2 (0 is identical)
Overall match 90/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 32, against Jane Iredale Beyond Matte Liquid Foundation in M12. Every attribute compared, with its share of the score.
ComparedYour shadeM12Closest overall alternativeD 32How they compareScore
Shade match55% of overall91
Colour60%97#c88149#c9804bLooks identicalColour difference 1.1 (0 is identical)
Overall match 92/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)$1 less (2%)
Sephora
