Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium dupes and alternatives Jane Iredale
4.3 (618)·Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
73
Wear & performance
58
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol · No SPF
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Very close colour· Same warm undertone· Both claim long-wearing
Differences: Natural matte rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
50
Wear & performance
74
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Light/Medium with Warm Undertones
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
96
Finish & visual result
58
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel
$29Ulta Beauty(product price)$27 less (48%)4.6 (558)
Matches: Very close colour· Both claim long-wearing· Claims not settling into lines
Differences: Slightly cooler undertone· Natural matte rather than radiant finish· Full rather than buildable coverage
Score details
Shade match
77
Finish & visual result
50
Wear & performance
74
Skin suitability
80
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF
Retailer shade note: Light/Medium with Cool Undertones
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Described as medium, yours as light· Light rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
40
Finish & visual result
94
Wear & performance
74
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as medium, yours as light · Light rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: medium skin with yellow undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as light
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Described as deep, yours as light· Light rather than buildable coverage· Not marketed for oily/sensitive skin
Score details
Shade match
40
Finish & visual result
94
Wear & performance
74
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Described as deep, yours as light · Light rather than buildable coverage · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF
Retailer shade note: deep skin with yellow undertones
Low confidence· Digital matchRetailer descriptions disagree: described as deep, yours as light
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 38 Light Medium (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revlon PhotoReady Lift & Fill Skin Tint in 120 Light Medium, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.
ComparedYour shade38 Light MediumClosest shade match120 Light MediumHow they compareScore
Shade match55% of overall98
Colour60%98#cb9768#c89568Looks identicalColour difference 0.8 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Finish35%56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage30%80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type100%50Combination, dry, normal, oily, sensitiveNot publishedSkin-type suitability not published for one product
Overall match 83/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Light 70 W, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 38 Light Medium. Every attribute compared, with its share of the score.
ComparedYour shade38 Light MediumClosest overall alternativeLight 70 WHow they compareScore
Shade match55% of overall95
Colour60%92#cb9768#c3956bVery close colourColour difference 1.9 (0 is identical)
Depth15%97MediumMediumSameDepth difference: 1.9
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Overall match 85/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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