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Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep dupes and alternatives Jane Iredale

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin.

Closest shade match: Maybelline Super Stay Lumi-Matte Foundation 370

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Jane Iredale
70 DeepChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Buildable coverage
The match
Maybelline
370
Depth and undertone: Deep · Warm
Finish and coverage: Matte · Full coverage
Shade match
99out of 100
Colour
99
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$40.01 less (71%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 15 Deep

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Jane Iredale
70 DeepChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Buildable coverage
The match
Charlotte Tilbury
15 Deep
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Light coverage
Overall match
93out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
94
Wear (Wear & performance)
85
Skin (Skin suitability)
60
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 92
    $48SephoraSephora$8 less (14%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Slightly deeperNatural rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper · Natural rather than radiant finish · Medium rather than buildable coverage · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: dark deep with warm undertone

    High confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 96
    $55SephoraSephora$1 less (2%)

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    High confidence· Digital match

    View match
  3. #5 · Refy

    Skin Base Hydrating Gel Skin Tint

    250W
    Shade match 96
    $40SephoraSephora$16 less (29%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishLight rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Light rather than buildable coverage · No blurring effect claimed · Does not claim colour stability · Not marketed for dry/oily skin · No SPF

    Retailer shade note: tan to deep with warm tones

    Medium confidence· Digital match

    View match
  4. #6 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Warm
    Shade match 96
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than radiant finishMedium rather than buildable coverageContains drying alcohol

    Score details
    Shade match
    96
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · Contains drying alcohol · No SPF

    Retailer shade note: deep with warm undertones

    High confidence· Digital match

    View match
  5. #7 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    32W Visionary
    Shade match 98
    $47SephoraSephora$9 less (16%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · No SPF

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  6. #8 · Tarte

    Babassu Foundcealer Dewy Foundation SPF 20

    54H Deep Honey
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No skin-like finish claimedNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    100

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  7. #9 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive
    Shade match 89
    $58SephoraSephoraCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Olive rather than warm undertoneMedium rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than buildable coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: dark with golden olive undertones

    High confidence· Digital match

    View match
  8. #10 · Natasha Denona

    Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation

    P10
    Shade match 95
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: deep peach

    High confidence· Digital match

    View match
  9. #11 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 95
    $69Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same radiant finish

    Differences: Medium rather than buildable coverageNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    88
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for oily/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral golden undertones

    High confidence· Digital match

    View match
  10. #12 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    23 Golden Neutral
    Shade match 89
    $58SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: dark with golden neutral undertones

    High confidence· Digital match

    View match
  11. #13 · Tarte

    Timeless Hydrating Foundation

    57G Rich Golden
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)$14 less (25%)

    Matches: Very close colourSame warm undertoneSame buildable coverage

    Differences: Natural rather than radiant finishNo skin-like finish claimedDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · No skin-like finish claimed · Does not claim colour stability · No SPF

    Medium confidence· Digital match

    View match
  12. #14 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    21 Neutral
    Shade match 87
    $58SephoraSephoraCosts $2 more

    Matches: Very close colourSame radiant finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: dark with neutral undertones

    High confidence· Digital match

    View match
  13. #15 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    6W1 Sandalwood
    Shade match 97
    $33$55SephoraSephora$23 less (41%)

    Matches: Near-identical swatch colourSame warm undertoneSame radiant finish

    Differences: Light rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    40

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin

    Retailer shade note: very deep with warm golden undertones

    High confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  15. #17 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  16. #18 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier D5
    Shade match 98
    $69SephoraSephoraCosts $13 more

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    40

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/oily/sensitive skin · No SPF

    Retailer shade note: deep peach

    High confidence· Digital match

    View match
  17. #19 · L.A. Girl

    Pro Coverage Liquid Foundation

    Rich Cocoa
    Shade match 90
    $10Ulta BeautyUlta Beauty$46 less (82%)

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Full rather than buildable coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    80

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  18. #20 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W10 Warm Deep
    Shade match 95
    $13.99Ulta BeautyUlta Beauty(product price)$42.01 less (75%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · No SPF

    Medium confidence· Digital match

    View match
  19. #21 · Urban Decay

    Face Bond Self Setting Waterproof Foundation

    36
    Shade match 98
    $40SephoraSephora$16 less (29%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    57
    Wear & performance
    74
    Skin suitability
    60

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · Does not claim colour stability · Not marketed for dry/sensitive skin · Contains drying alcohol · No SPF

    Retailer shade note: deep warm

    High confidence· Digital match

    View match
  20. #22 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    440
    Shade match 98
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm bronze

    High confidence· Digital match

    View match
  21. #23 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    470
    Shade match 97
    $44SephoraSephora$12 less (21%)

    Matches: Near-identical swatch colourSame warm undertoneBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    63
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · No SPF

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 88
    $52SephoraSephora$4 less (7%)

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than radiant finishMedium rather than buildable coverage

    Score details
    Shade match
    88
    Finish & visual result
    69
    Wear & performance
    74
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Medium rather than buildable coverage · Contains drying alcohol · No SPF

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  23. #25 · Juvia's Place

    I am Magic Natural Radiance Foundation

    300 Gabon
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$32 less (57%)

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance · No SPF

    Medium confidence· Digital match

    View match
  24. #26 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 96
    $29Ulta BeautyUlta Beauty(product price)$27 less (48%)

    Matches: Very close colourSame warm undertoneBoth claim long-wearing

    Differences: Natural matte rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    50
    Wear & performance
    74
    Skin suitability
    80

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural matte rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Not marketed for sensitive skin · No SPF

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  25. #27 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Neutral Rich
    Shade match 92
    $39SephoraSephora$17 less (30%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing

    Differences: Natural rather than radiant finishFull rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  26. #28 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1
    Shade match 94
    $34Ulta BeautyUlta Beauty(product price)$22 less (39%)

    Matches: Very close colourSame warm undertoneClaims not settling into lines

    Differences: Natural rather than radiant finishMedium rather than buildable coverageNo skin-like finish claimed

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability

    Retailer shade note: brown with golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. NARS Soft Matte Complete Concealer

    Cacao

    NARS Soft Matte Complete Concealer, shade Cacao

    • Looks identical
    • Deep · Warm undertone

    $36

    SephoraView at Sephora
  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora
  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Tarte Shape Tape Full Coverage Matte Concealer

    59H rich honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 59H rich honey

    • Very close colour
    • Deep · Warm · peach undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Super Stay Lumi-Matte Foundation in 370, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.

ComparedYour shade70 DeepClosest shade match370Score
Shade match55% of overall99
Colour99#7f4628#80472aLooks identicalColour difference 0.5 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall42
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80BuildableFullCloseFull coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing30-hour wearSome differenceThe match claims 30-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 79/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 370.

Same or better

  • $40.01 less
  • Near-identical swatch colour
  • Same warm undertone
  • Full rather than buildable coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of radiant
  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim colour stability
  • Contains alcohol denat.
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFSPF 30Not listed
OverlapPowder-based vs water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 15 Deep, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.

ComparedYour shade70 DeepClosest overall alternative15 DeepScore
Shade match55% of overall98
Colour97#7f4628#7f482cLooks identicalColour difference 0.9 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100RadiantRadiantSameSame radiant finish
Coverage80BuildableLightCloseLight coverage rather than buildable (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Combination, dry, normal, oily, sensitiveNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 93/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick in 15 Deep.

Same or better

  • $8 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same radiant finish
  • Light rather than buildable coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for oily/sensitive skin
  • No SPF

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeOil-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs oil-based; silicone moderate vs moderate
View full match

Where to buy

Closest shade match

Maybelline Super Stay Lumi-Matte Foundation 370

Match price
$15.99Ulta BeautyUlta Beauty
$40.01 less (71%)

Your shade $56 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick 15 Deep

Best price
$48SephoraSephora
$8 less (14%)

Your shade $56 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.