Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep dupes and alternatives Jane Iredale
4.3 (618)·Deep · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Near-identical swatch colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
97
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
$49Ulta Beauty(product price)$7 less (13%)4.3 (600)
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Light rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
74
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/sensitive skin
Matches: Very close colour· Similar undertone (neutral vs warm)· Both claim long-wearing
Differences: Natural rather than radiant finish· Full rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
70
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: tan to deep complexion with neutral peach undertone
$34Ulta Beauty(product price)$22 less (39%)4.5 (9,894)
Matches: Very close colour· Same warm undertone· Claims not settling into lines
Differences: Natural rather than radiant finish· Medium rather than buildable coverage· No skin-like finish claimed
Score details
Shade match
94
Finish & visual result
64
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than buildable coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim colour stability
The closest shade to Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Estée Lauder Futurist Skin Tint Serum Foundation SPF 20 in 6W1 Sandalwood, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest shade match6W1 SandalwoodHow they compareScore
Shade match55% of overall97
Colour60%96#7f4628#7f4322Looks identicalColour difference 1.3 (0 is identical)
Depth15%98DeepVery deepCloseDepth difference: 1.2
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 83/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Babassu Foundcealer Dewy Foundation SPF 20 in 54H Deep Honey, against Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep. Every attribute compared, with its share of the score.
ComparedYour shade70 DeepClosest overall alternative54H Deep HoneyHow they compareScore
Shade match55% of overall94
Colour60%90#7f4628#864925Very close colourColour difference 2.3 (0 is identical)
Depth15%96DeepDeepSameDepth difference: 2.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 86/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$7 less (13%)
