The Nude Velvety Matte Lipstick Cocoa dupes and alternatives Juvia's Place
4.7 (1,182)·Nude · Neutral · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same finish: matte· Claims comfort· Both claim hydration
Differences: Cool rather than neutral undertone· Brown rather than nude· Buildable rather than opaque (opacity)
Score details
Shade match
72
Finish & visual result
84
Wear & performance
70
Comfort & suitability
70
Close colour · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than nude · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Claims comfort· Both claim hydration
Differences: Cool rather than neutral undertone· Brown rather than nude· Buildable rather than opaque (opacity)
Score details
Shade match
68
Finish & visual result
84
Wear & performance
70
Comfort & suitability
70
Slight colour difference · Matte · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than nude · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Matches: Same neutral undertone· Same finish: matte· Claims transfer resistance
Differences: Noticeably different swatch colour· Lighter· Brown rather than nude
Score details
Shade match
66
Finish & visual result
84
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Buildable
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Brown rather than nude · Buildable rather than opaque (opacity) · 10-hour wear rather than long-wearing (longevity)
Matches: Same finish: matte· Same opacity: opaque· Claims transfer resistance
Differences: Noticeably different swatch colour· Lighter· Warm rather than neutral undertone
Score details
Shade match
60
Finish & visual result
100
Wear & performance
58
Comfort & suitability
70
Slight colour difference · Matte · Opaque
Ingredients (not scored): 13% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Warm rather than neutral undertone · Brown rather than nude · 10-hour wear rather than long-wearing (longevity)
Milani Color Fetish Matte Lipstick in Sensual, against Juvia's Place The Nude Velvety Matte Lipstick in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest shade matchSensualHow they compareScore
Shade match60% of overall95
Colour60%92#421e1a#49241eVery close colourColour difference 2.1 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Overall match 86/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline SuperStay Matte Ink Liquid Lipstick in Vixen, against Juvia's Place The Nude Velvety Matte Lipstick in Cocoa. Every attribute compared, with its share of the score.
ComparedYour shadeCocoaClosest overall alternativeVixenHow they compareScore
Shade match60% of overall91
Colour60%93#421e1a#45231dVery close colourColour difference 1.7 (0 is identical)
Depth15%100Deep / darkDeep / darkSameDepth difference 0.0 on the 0–100 scale
Wear & performance15% of overall · 1 of 2 compared70
Longevity60%70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort50%—not comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydration50%40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Overall match 87/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $10 more
Sephora
