Beautler.Your beauty butler

Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow Plum Pataka dupes and alternatives Kulfi

Plum · Cool · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Closest shade match: about-face Fractal Glitter Eye Paint Smolder

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Kulfi
Plum PatakaChange shade
Colour family, undertone and depth: Plum · Cool · Light
Finish and pigmentation: Glitter · Opaque
The match
about-face
Smolder
Colour family, undertone and depth: Mauve · Cool · Medium
Finish and pigmentation: Shimmer
Shade match
79out of 100
Colour
85
Depth
89
Undertone (Undertone and colour family)
58
Medium confidence· Digital matchWhy it matches
Match price
$18Ulta BeautyUlta Beauty
$12 less (40%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative: Milani Gilded Eyeshadow Sticks Blossom

The most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

Your shade
Kulfi
Plum PatakaChange shade
Colour family, undertone and depth: Plum · Cool · Light
Finish and pigmentation: Glitter · Opaque
The match
Milani
Blossom
Colour family, undertone and depth: Pink · Light
Finish and pigmentation: Metallic
Overall match
77out of 100
Shade (Shade match)
72
Finish (Finish, pigmentation & format)
86
Wear (Wear & performance)
73
Comfort (Comfort & skin suitability)
80
Match price
$11.99Ulta BeautyUlta Beauty
$18.01 less (60%)

Your shade $30 at Sephora · lowest price $11.49 at CVS

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mica-Mazing
    Shade match 78
    $10.50Ulta BeautyUlta Beauty(product price)$19.50 less (65%)

    Matches: Very close colourSame format: creamBoth claim crease resistance

    Differences: Brown rather than plumShimmer rather than glitter (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish, pigmentation & format
    74
    Wear & performance
    58
    Comfort & skin suitability
    100

    Very close colour · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Brown rather than plum · Shimmer rather than glitter (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium silver brown shimmer

    Medium confidence· Digital match

    View match
  2. #4 · R.E.M. Beauty

    Starlet Liquid Eyeshadow

    Fembot
    Shade match 70
    $22Ulta BeautyUlta Beauty$8 less (27%)

    Matches: Very close colourSame longevity: long-wearingBoth claim crease resistance

    Differences: Pink rather than plumLiquid rather than cream (format)Does not claim hydration

    Score details
    Shade match
    70
    Finish, pigmentation & format
    78
    Wear & performance
    88
    Comfort & skin suitability
    80

    Very close colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Liquid rather than cream (format) · Does not claim hydration

    Retailer shade note: metallic Pink

    Medium confidence· Digital match

    View match
  3. #5 · RMS Beauty

    Eyelights Cream Eyeshadow

    Blaze
    Shade match 67
    $30Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: DeeperMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    82
    Wear & performance
    100
    Comfort & skin suitability
    60

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Mauve rather than plum · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: muted silvery mauve

    Medium confidence· Digital match

    View match
  4. #6 · ColourPop

    Super Shock Shadow

    Party Of Five
    Shade match 68
    $7Ulta BeautyUlta Beauty(product price)$23 less (77%)

    Matches: Same finish: glitterSame longevity: long-wearing

    Differences: Noticeably different swatch colourWarm rather than cool undertonePowder rather than cream (format)

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Glitter

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Powder rather than cream (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: warm burgundy w/ multi-colored glitter

    Medium confidence· Digital match

    View match
  5. #7 · IT Cosmetics

    Superhero No-Tug Longwear Eyeshadow Stick

    Might Mauve
    Shade match 67
    $25Ulta BeautyUlta Beauty(product price)$5 less (17%)

    Matches: Same cool undertoneBoth claim crease resistanceClaims waterproof

    Differences: DeeperMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    79
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Mauve rather than plum · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Medium confidence· Digital match

    View match
  6. #8 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #6 Celeste & Nova
    Shade match 64
    $38SephoraSephoraCosts $8 more

    Matches: Same longevity: long-wearingClaims waterproof

    Differences: Warm rather than cool undertoneTaupe rather than plumDoes not claim crease resistance

    Score details
    Shade match
    64
    Finish, pigmentation & format
    92
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Duochrome

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Taupe rather than plum · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: golden metallic taupe with rich tawny shimmer/ holographic blushed gold with shifts of silver & gold sparkle

    Medium confidence· Digital match

    View match
  7. #9 · RMS Beauty

    Eyelights Cream Eyeshadow

    Strobe
    Shade match 62
    $30Ulta BeautyUlta BeautySame price

    Matches: Same format: creamSame longevity: long-wearingBoth claim crease resistance

    Differences: Golden rather than plumBuildable rather than opaque (pigmentation)Does not claim comfort

    Score details
    Shade match
    62
    Finish, pigmentation & format
    82
    Wear & performance
    100
    Comfort & skin suitability
    60

    Close colour · Metallic · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Golden rather than plum · Buildable rather than opaque (pigmentation) · Does not claim comfort

    Retailer shade note: champagne mink

    Medium confidence· Digital match

    View match
  8. #10 · Clinique

    High Impact Shadow Play Eye Shadow + Definer

    Royal Couple
    Shade match 70
    $37Ulta BeautyUlta BeautyCosts $7 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Mauve rather than plumPowder rather than cream (format)12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    79
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than plum · Powder rather than cream (format) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  9. #11 · Laura Mercier

    Caviar Stick Eyeshadow

    Starlight
    Shade match 62
    $34SephoraSephoraCosts $4 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Warm rather than cool undertonePeach rather than plumShimmer rather than glitter (finish)

    Score details
    Shade match
    62
    Finish, pigmentation & format
    77
    Wear & performance
    73
    Comfort & skin suitability
    100

    Close colour · Shimmer · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Warm rather than cool undertone · Peach rather than plum · Shimmer rather than glitter (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmering pink peach

    Medium confidence· Digital match

    View match
  10. #12 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    LILAC PEARL
    Shade match 66
    $34SephoraSephoraCosts $4 more

    Matches: Same cool undertoneSame pigmentation: opaqueClaims waterproof

    Differences: Noticeably different swatch colourLighterPurple rather than plum

    Score details
    Shade match
    66
    Finish, pigmentation & format
    86
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Purple rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: metallic pearlescent lilac

    Medium confidence· Digital match

    View match
  11. #13 · Winky Lux

    Rose Petal Liquid Eyeshadow

    Lavender Shimmer
    Shade match 66
    $19Ulta BeautyUlta Beauty$11 less (37%)

    Matches: Same cool undertoneBoth claim crease resistanceBoth claim comfort

    Differences: Noticeably different swatch colourPurple rather than plumShimmer rather than glitter (finish)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    66
    Wear & performance
    81
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Purple rather than plum · Shimmer rather than glitter (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than cream (format) · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: lavender shimmer

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Cream Eye Shadow Stick

    Mauve On Over
    Shade match 65
    $10.50Ulta BeautyUlta Beauty(product price)$19.50 less (65%)

    Matches: Same cool undertoneSame format: creamBoth claim crease resistance

    Differences: Mauve rather than plumShimmer rather than glitter (finish)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    74
    Wear & performance
    58
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Mauve rather than plum · Shimmer rather than glitter (finish) · Not listed rather than long-wearing (longevity)

    Retailer shade note: medium mauve shimmer

    Medium confidence· Digital match

    View match
  13. #15 · Milani

    Gilded Eyeshadow Sticks

    Rose
    Shade match 57
    $11.99Ulta BeautyUlta Beauty$18.01 less (60%)

    Matches: Same format: creamBoth claim crease resistanceClaims waterproof

    Differences: Pink rather than plum12-hour wear rather than long-wearing (longevity)Does not claim hydration

    Score details
    Shade match
    57
    Finish, pigmentation & format
    86
    Wear & performance
    73
    Comfort & skin suitability
    80

    Close colour · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · 12-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: rosy pink

    Medium confidence· Digital match

    View match
  14. #16 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Pyrite / Muted Taupe

    Matched on the lighter eyeshadow pan

    Shade match 63
    $43SephoraSephoraCosts $13 more

    Matches: Both claim crease resistanceClaims waterproof

    Differences: DeeperMauve rather than plumBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    79
    Wear & performance
    73
    Comfort & skin suitability
    40

    Close colour · Metallic · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Deeper · Mauve rather than plum · Buildable rather than opaque (pigmentation) · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: a shimmering taupe with silver, pink & gold sparkle / a neutral taupe

    Medium confidence· Digital match

    View match
  15. Shade match 58
    $22SephoraSephora$8 less (27%)

    Matches: Same pigmentation: opaqueSame format: creamSame longevity: long-wearing

    Differences: LighterPink rather than plumDoes not claim crease resistance

    Score details
    Shade match
    58
    Finish, pigmentation & format
    89
    Wear & performance
    70
    Comfort & skin suitability
    40

    Close colour · Metallic · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Pink rather than plum · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: pink satin metallic

    Medium confidence· Digital match

    View match
  16. #18 · Lancôme

    Idôle Tint Liquid Eyeshadow & Eyeliner

    09 Strawberry Latte
    Shade match 64
    $30Ulta BeautyUlta BeautySame price

    Matches: Claims waterproofBoth claim comfort

    Differences: Brown rather than plumShimmer rather than glitter (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    64
    Finish, pigmentation & format
    66
    Wear & performance
    55
    Comfort & skin suitability
    80

    Close colour · Shimmer · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Brown rather than plum · Shimmer rather than glitter (finish) · Buildable rather than opaque (pigmentation) · Liquid rather than cream (format) · 16-hour wear rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim hydration

    Retailer shade note: shimmer

    Medium confidence· Digital match

    View match
  17. #19 · bareMinerals

    GEN NUDE Liquid Mineral Eyeshadow

    Rose Quartz
    Shade match 51
    $25Ulta BeautyUlta Beauty$5 less (17%)

    Matches: Both claim crease resistanceClaims waterproofBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than plum

    Score details
    Shade match
    51
    Finish, pigmentation & format
    83
    Wear & performance
    73
    Comfort & skin suitability
    80

    Slight colour difference · Metallic

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than plum · 8-hour wear rather than long-wearing (longevity) · Does not claim hydration

    Retailer shade note: rose gold

    Medium confidence· Digital match

    View match
  18. #20 · MAC Cosmetics

    Dazzleshadow Eye Shadow Stick

    Subliminal Spark
    Shade match 58
    $29SephoraSephora$1 less (3%)

    Matches: Same cool undertoneSame pigmentation: opaqueBoth claim crease resistance

    Differences: Noticeably different swatch colourSilver rather than plumShimmer rather than glitter (finish)

    Score details
    Shade match
    58
    Finish, pigmentation & format
    77
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Silver rather than plum · Shimmer rather than glitter (finish) · 12-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cool neutral with silver pearl

    Medium confidence· Digital match

    View match
  19. #21 · Ulta Beauty Collection

    Bouncy Cream Eyeshadow

    Macaron
    Shade match 71
    $10.50Ulta BeautyUlta Beauty$19.50 less (65%)

    Matches: Very close colour

    Differences: Nude rather than plumShimmer rather than glitter (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    62
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than plum · Shimmer rather than glitter (finish) · Buildable rather than opaque (pigmentation) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    All About Shadow Duo Eyeshadow

    Seashell Pink/Fawn Satin New

    Matched on the Seashell Pink pan

    Shade match 60
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same longevity: long-wearingBoth claim crease resistance

    Differences: Pink rather than plumShimmer rather than glitter (finish)Powder rather than cream (format)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    61
    Wear & performance
    100
    Comfort & skin suitability
    40

    Close colour · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Pink rather than plum · Shimmer rather than glitter (finish) · Powder rather than cream (format) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  21. #23 · Clinique

    All About Shadow Duo Eyeshadow

    Twilight Mauve/Brandied

    Matched on the Twilight Mauve pan

    Shade match 59
    $35Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterMauve rather than plum

    Score details
    Shade match
    59
    Finish, pigmentation & format
    61
    Wear & performance
    100
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Shimmer rather than glitter (finish) · Powder rather than cream (format) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  22. #24 · Natasha Denona

    LUXE GLAM COMPACT Quad Eyeshadow Palette

    Cool

    Matched on pan 2

    Shade match 66
    $48Ulta BeautyUlta BeautyCosts $18 more

    Matches: Very close colourSame pigmentation: opaque

    Differences: Nude rather than plumShimmer rather than glitter (finish)Powder rather than cream (format)

    Score details
    Shade match
    66
    Finish, pigmentation & format
    69
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Nude rather than plum · Shimmer rather than glitter (finish) · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  23. #25 · Half Magic

    Eyeshadow Singles

    Sparkle Puff
    Shade match 54
    $15Ulta BeautyUlta Beauty(product price)$15 less (50%)

    Matches: Same finish: glitterSame pigmentation: opaque

    Differences: LighterGolden rather than plumPowder rather than cream (format)

    Score details
    Shade match
    54
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    40

    Close colour · Glitter · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Golden rather than plum · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: champagne with icy blue sparkle

    Medium confidence· Digital match

    View match
  24. #26 · Danessa Myricks Beauty

    Colorfix Stix - Multi-Use Pearl Pigment Stick for Eye, Cheek & Lip

    Duo #1 Mystic Taupe & Interstellar
    Shade match 48
    $38SephoraSephoraCosts $8 more

    Matches: Same longevity: long-wearingClaims waterproof

    Differences: Noticeably different swatch colourTaupe rather than plumDoes not claim crease resistance

    Score details
    Shade match
    48
    Finish, pigmentation & format
    92
    Wear & performance
    70
    Comfort & skin suitability
    40

    Slight colour difference · Duochrome

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Taupe rather than plum · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: taupe metallic with warm silvery shimmer/ holographic foil with shifts of pink, silver & gold sparkle

    Medium confidence· Digital match

    View match
  25. #27 · Half Magic

    Eyeshadow Singles

    Blushing Lizard
    Shade match 56
    $15Ulta BeautyUlta Beauty$15 less (50%)

    Matches: Same cool undertoneSame pigmentation: opaque

    Differences: Noticeably different swatch colourTaupe rather than plumPowder rather than cream (format)

    Score details
    Shade match
    56
    Finish, pigmentation & format
    86
    Wear & performance
    40
    Comfort & skin suitability
    40

    Slight colour difference · Duochrome · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Taupe rather than plum · Powder rather than cream (format) · Not listed rather than long-wearing (longevity) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: duochrome mauve taupe with blue reflects

    Medium confidence· Digital match

    View match
  26. #28 · Laura Mercier

    Caviar Stick Eyeshadow

    Rosegold
    Shade match 50
    $34SephoraSephoraCosts $4 more

    Matches: Same pigmentation: opaqueBoth claim crease resistanceClaims waterproof

    Differences: Noticeably different swatch colourRose rather than plumShimmer rather than glitter (finish)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    77
    Wear & performance
    73
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Rose rather than plum · Shimmer rather than glitter (finish) · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: shimmering rosegold

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Total Smokeshow

    Matched on the lighter eyeshadow pan

    Shade match 53
    $4Ulta BeautyUlta Beauty$26 less (87%)

    Matches: Same pigmentation: opaqueSame longevity: long-wearing

    Differences: Rose rather than plumPowder rather than cream (format)Does not claim crease resistance

    Score details
    Shade match
    53
    Finish, pigmentation & format
    79
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Metallic · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Rose rather than plum · Powder rather than cream (format) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Pro Longwear Paint Pot Cream Eyeshadow

    Princess Cut
    Shade match 44
    $28Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same pigmentation: opaqueSame format: creamBoth claim crease resistance

    Differences: Noticeably different swatch colourLighterPink rather than plum

    Score details
    Shade match
    44
    Finish, pigmentation & format
    96
    Wear & performance
    73
    Comfort & skin suitability
    40

    Slight colour difference · Duochrome · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Lighter · Pink rather than plum · 24-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: pearlescent holographic multicolour

    Medium confidence· Digital match

    View match
  29. #31 · NARS

    Total Seduction Eyeshadow Stick

    Don't Touch
    Shade match 76
    $34SephoraSephoraCosts $4 more

    Matches: Very close colourSame format: creamBoth claim crease resistance

    Differences: Brown rather than plumMatte rather than glitter (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    28
    Wear & performance
    73
    Comfort & skin suitability
    40

    Very close colour · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Brown rather than plum · Matte rather than glitter (finish) · Buildable rather than opaque (pigmentation) · 16-hour wear rather than long-wearing (longevity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte milk tea brown

    Medium confidence· Digital match

    View match
  30. #32 · about-face

    Matte Fluid Eye Paint

    Freaked
    Shade match 74
    $17Ulta BeautyUlta Beauty(product price)$13 less (43%)

    Matches: Same cool undertoneSame format: creamSame longevity: long-wearing

    Differences: Purple rather than plumMatte rather than glitter (finish)Buildable rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    28
    Wear & performance
    78
    Comfort & skin suitability
    40

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): no ingredient list for one product

    Differences: Purple rather than plum · Matte rather than glitter (finish) · Buildable rather than opaque (pigmentation) · Does not claim crease resistance · Does not claim comfort · Does not claim hydration

    Retailer shade note: matte gentle lavender

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest shade match works

about-face Fractal Glitter Eye Paint in Smolder, against Kulfi Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow in Plum Pataka. Every attribute compared, with its share of the score.

ComparedYour shadePlum PatakaClosest shade matchSmolderScore
Shade match55% of overall79
Colour85#c2a0a0#bc9697Close colourColour difference 3.0 (0 is identical)
Depth89LightMediumCloseDepth difference 4.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30PlumMauveSome differenceNeighbouring colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared74
Finish68GlitterShimmerSome differenceShimmer finish rather than glitter
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100CreamCreamSameBoth cream
Wear & performance10% of overall88
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 76/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To about-face Fractal Glitter Eye Paint in Smolder.

Same or better

  • $12 less
  • Same cool undertone
  • Same format: cream
  • Same longevity: long-wearing
  • Both claim crease resistance
  • Claims waterproof

Different

  • Small colour difference on the swatch
  • Shimmer finish instead of glitter
  • Does not claim comfort
  • Does not claim hydration

Description and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionplum with silver flecksshimmering mauve
BaseNo ingredient listWater-based, no silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Milani Gilded Eyeshadow Sticks in Blossom, against Kulfi Zari Eyes Long-Lasting Crease-Proof Cream Eyeshadow in Plum Pataka. Every attribute compared, with its share of the score.

ComparedYour shadePlum PatakaClosest overall alternativeBlossomScore
Shade match55% of overall72
Colour95#c2a0a0#c29d9bLooks identicalColour difference 1.4 (0 is identical)
Depth98LightLightSameDepth difference 1.2 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family0PlumPinkDifferentDifferent colour families
Finish, pigmentation & format30% of overall · 2 of 3 compared86
Finish83GlitterMetallicCloseMetallic finish rather than glitter
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format100CreamCreamSameBoth cream
Wear & performance10% of overall73
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Crease resistance100ClaimedClaimedSameBoth products claim crease resistance
Waterproof40Not listedClaimedSome differenceThe match claims waterproof wear; your product does not list it
Comfort & skin suitability5% of overall · 2 of 3 compared80
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration40ClaimedNot listedSome differenceOnly your product claims hydration; the match does not list it
Skin typesnot comparableNot listedNot listedNot listed for eitherNeither product lists skin types
Overall match 77/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Gilded Eyeshadow Sticks in Blossom.

Same or better

  • $18.01 less
  • Near-identical swatch colour
  • Same format: cream
  • Both claim crease resistance
  • Claims waterproof
  • Both claim comfort

Different

  • 12-hour wear longevity instead of long-wearing
  • Does not claim hydration

Description and ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionplum with silver fleckslight pink
BaseNo ingredient listSilicone-based, high silicone
FragranceNo ingredient listNot listed
Drying alcoholNo ingredient listNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

about-face Fractal Glitter Eye Paint Smolder

Match price
$18Ulta BeautyUlta Beauty
$12 less (40%)

Your shade $30 at Sephora · product price; shade not separately priced

Closest overall alternative

Milani Gilded Eyeshadow Sticks Blossom

Match price
$11.99Ulta BeautyUlta Beauty
$18.01 less (60%)

Your shade $30 at Sephora · lowest price $11.49 at CVS

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.