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Ultimate Lip Intense Stay Auto Lipliner Unlimited Wine dupes and alternatives L.A. Girl

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade match: L'Oréal Paris Blurfiller Blurring Lip Contour Bordeaux Bisous

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
L.A. Girl
Unlimited WineChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte
The match
L'Oréal Paris
Bordeaux Bisous
Colour family, undertone and depth: Red · Cool · Deep / dark
Finish and opacity: —
Shade match
92out of 100
Colour
94
Depth
100
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $6.99 more

Your shade $6 at Ulta Beauty · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Hourglass Shape and Sculpt Lip Liner Incite 7

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
L.A. Girl
Unlimited WineChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte
The match
Hourglass
Incite 7
Colour family, undertone and depth: Red · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
83out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$29SephoraSephora
Costs $23 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Powermatte High Intensity Lip Pencil

    Midnight Rider - 195
    Shade match 78
    $32SephoraSephoraCosts $26 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: LighterRed rather than berry12-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Red rather than berry · 12-hour wear rather than long-wearing (longevity)

    Retailer shade note: bright classic red

    Medium confidence· Digital match

    View match
  2. #4 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 81
    $25SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Lighter16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: rosy wine

    Medium confidence· Digital match

    View match
  3. #5 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Cabaret
    Shade match 87
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    Differences: Red rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than berry · Does not claim smudge and transfer

    Retailer shade note: plum red

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Lip Tint Liner & Sheer Lip Stain

    Smokey Mulberry
    Shade match 81
    $28Ulta BeautyUlta BeautyCosts $22 more

    Matches: Very close colourSame cool undertoneBoth claim smudge and transfer

    Differences: Nude rather than berry24-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Very close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than berry · 24-hour wear rather than long-wearing (longevity)

    Retailer shade note: a rich mauve nude

    Medium confidence· Digital match

    View match
  5. #7 · Milani

    Color Statement Lip Liner

    Bordeaux
    Shade match 77
    $6.49Ulta BeautyUlta BeautyCosts $0.49 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Brown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    77
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Brown rather than berry · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Lipglazer Glossy Liner

    Acai
    Shade match 85
    $25SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims hydration

    Differences: Plum rather than berryDoes not claim smudge and transferCream rather than retractable (format and precision)

    Score details
    Shade match
    85
    Finish & visual result
    78
    Wear & performance
    63
    Comfort & suitability
    40

    Close colour · Satin · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Plum rather than berry · Does not claim smudge and transfer · Cream rather than retractable (format and precision)

    Retailer shade note: deep red plum

    Medium confidence· Digital match

    View match
  7. #9 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Burgundy
    Shade match 83
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame longevity: long-wearingClaims hydration

    Differences: Red rather than berryCream rather than matte (finish)Does not claim smudge and transfer

    Score details
    Shade match
    83
    Finish & visual result
    56
    Wear & performance
    74
    Comfort & suitability
    40

    Close colour · Cream · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than berry · Cream rather than matte (finish) · Does not claim smudge and transfer

    Retailer shade note: creamy deep violet-red - cream

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Plum
    Shade match 73
    $6Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: LighterPurple rather than berry

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 5% ingredient overlap

    Differences: Lighter · Purple rather than berry

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  9. #11 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Hex
    Shade match 75
    $25SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colour16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep red wine

    Medium confidence· Digital match

    View match
  10. #12 · L.A. Girl

    Long-Lasting Shockwave Lip Liner

    Rosewood
    Shade match 73
    $5Ulta BeautyUlta Beauty$1 less (17%)

    Matches: Very close colourSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Warm rather than cool undertoneRose rather than berry

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    96
    Comfort & suitability
    50

    Very close colour · Opaque

    Ingredients (not scored): 5% ingredient overlap

    Differences: Warm rather than cool undertone · Rose rather than berry

    Medium confidence· Digital match

    View match
  11. #13 · R.E.M. Beauty

    At The Borderline Lip Liner Pencil

    melodies
    Shade match 90
    $20Ulta BeautyUlta BeautyCosts $14 more

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneRed rather than berryNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    50

    Looks identical · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Red rather than berry · Not listed rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep true red

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Shape and Sculpt Lip Liner

    Silhouette 6
    Shade match 59
    $29SephoraSephoraCosts $23 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourRed rather than berry

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Red rather than berry

    Retailer shade note: Deep Red

    Medium confidence· Digital match

    View match
  13. #15 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Extra
    Shade match 62
    $24SephoraSephoraCosts $18 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferSame format and precision: retractable

    Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone

    Score details
    Shade match
    62
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Satin

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Red rather than berry

    Retailer shade note: vibrant cherry red

    Medium confidence· Digital match

    View match
  14. #16 · Anastasia Beverly Hills

    Velvety-Matte Precision Shaping Lip Liner

    Cranberry
    Shade match 68
    $22SephoraSephoraCosts $16 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterRed rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    74
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Red rather than berry · Does not claim smudge and transfer

    Retailer shade note: berry red

    Medium confidence· Digital match

    View match
  15. #17 · Pat McGrath Labs

    Dramatique Mega Lip Pencil

    Garnet Glow
    Shade match 68
    $29SephoraSephoraCosts $23 more

    Matches: Same finish: matteSame longevity: long-wearingClaims comfort

    Differences: Neutral rather than cool undertoneBrown rather than berryDoes not claim smudge and transfer

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    74
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Brown rather than berry · Does not claim smudge and transfer

    Retailer shade note: deep cabernet

    Medium confidence· Digital match

    View match
  16. #18 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    450 Dramatic Plum
    Shade match 57
    $26SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    96
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry

    Retailer shade note: Deep Burgundy (Not suitable for use on eyes)

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 63
    $6Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    63
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry

    Retailer shade note: burgundy

    Medium confidence· Digital match

    View match
  18. #20 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Liar
    Shade match 63
    $25SephoraSephoraCosts $19 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNude rather than berry16-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Nude rather than berry · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: mauve-nude

    Medium confidence· Digital match

    View match
  19. #21 · Essence

    8H Matte Comfort Lipliner

    Silky Hazelnut
    Shade match 71
    $3.99Ulta BeautyUlta Beauty(product price)$2.01 less (34%)

    Matches: Same cool undertoneSame finish: matteClaims waterproof

    Differences: Nude rather than berry8-hour wear rather than long-wearing (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Nude rather than berry · 8-hour wear rather than long-wearing (longevity) · Does not claim smudge and transfer

    Retailer shade note: nude

    Medium confidence· Digital match

    View match
  20. #22 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 58
    $27SephoraSephoraCosts $21 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterPlum rather than berry

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    85
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than berry

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  21. #23 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 51
    $29SephoraSephoraCosts $23 more

    Matches: Same finish: matteSame longevity: long-wearingBoth claim smudge and transfer

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Brown rather than berry

    Retailer shade note: True Chesnut

    Medium confidence· Digital match

    View match
  22. #24 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Bad Blood
    Shade match 61
    $25SephoraSephoraCosts $19 more

    Matches: Same finish: matteBoth claim smudge and transferClaims waterproof

    Differences: Noticeably different swatch colourWarm rather than cool undertoneRed rather than berry

    Score details
    Shade match
    61
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Red rather than berry · 16-hour wear rather than long-wearing (longevity)

    Retailer shade note: deep red

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Up All Night
    Shade match 65
    $12Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: LighterWarm rather than cool undertonePink rather than berry

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Pink rather than berry

    Medium confidence· Digital match

    View match
  24. #26 · Huda Beauty

    Lip Contour 2.0 Automatic Matte Lip Pencil

    Very Berry
    Shade match 59
    $23SephoraSephoraCosts $17 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourLighter9-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    79
    Comfort & suitability
    40

    Visibly different colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · 9-hour wear rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  25. #27 · NARS

    Lip Liner

    LET'S GO CRAZY
    Shade match 65
    $26Ulta BeautyUlta BeautyCosts $20 more

    Matches: Same longevity: long-wearingBoth claim smudge and transferClaims waterproof

    Differences: LighterWarm rather than cool undertonePink rather than berry

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Pink rather than berry

    Retailer shade note: deep mulberry

    Medium confidence· Digital match

    View match
  26. #28 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 55
    $18SephoraSephoraCosts $12 more

    Matches: Same cool undertoneSame finish: matteSame longevity: long-wearing

    Differences: Noticeably different swatch colourBrown rather than berry

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    88
    Comfort & suitability
    40

    Visibly different colour · Matte

    Ingredients (not scored): 5% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry

    Retailer shade note: plum brown

    Medium confidence· Digital match

    View match
  27. #29 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Berry Wine
    Shade match 69
    $4Ulta BeautyUlta Beauty(product price)$2 less (33%)

    Matches: Same cool undertoneSame longevity: long-wearingClaims comfort

    Differences: Noticeably different swatch colourDeeperDoes not claim smudge and transfer

    Score details
    Shade match
    69
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Slight colour difference · Buildable

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Does not claim smudge and transfer

    Medium confidence· Digital match

    View match
  28. #30 · Fenty Beauty

    Trace'd Out Pencil Lip Liner

    Brown'd Out
    Shade match 59
    $24SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame finish: matteBoth claim smudge and transfer

    Differences: Noticeably different swatch colourBrown rather than berry8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    76
    Comfort & suitability
    50

    Slight colour difference · Matte

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: rich brown

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

L'Oréal Paris Blurfiller Blurring Lip Contour in Bordeaux Bisous, against L.A. Girl Ultimate Lip Intense Stay Auto Lipliner in Unlimited Wine. Every attribute compared, with its share of the score.

ComparedYour shadeUnlimited WineClosest shade matchBordeaux BisousScore
Shade match60% of overall92
Colour94#791922#761c26Very close colourColour difference 1.6 (0 is identical)
Depth100Deep / darkDeep / darkSameDepth difference 0.2 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryRedSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 2 of 4 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall · none of 2 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 73/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Blurfiller Blurring Lip Contour in Bordeaux Bisous.

Same or better

  • Very close colour
  • Same cool undertone

Different

  • Not listed longevity instead of long-wearing
  • Does not claim smudge and transfer

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionNot listedwine red
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Hourglass Shape and Sculpt Lip Liner in Incite 7, against L.A. Girl Ultimate Lip Intense Stay Auto Lipliner in Unlimited Wine. Every attribute compared, with its share of the score.

ComparedYour shadeUnlimited WineClosest overall alternativeIncite 7Score
Shade match60% of overall77
Colour76#791922#800314Close colourColour difference 4.1 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.7 on the 0–100 scale
Undertone60CoolNeutralSome differenceOne side neutral: partial agreement
Colour family60BerryRedSome differenceNeighbouring colour families
Finish & visual result10% of overall100
Finish100MatteMatteSameSame matte finish
Wear & performance25% of overall · 2 of 4 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precisionnot comparableRetractableNot listedNot listed for eitherA format not listed for one product
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 83/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Shape and Sculpt Lip Liner in Incite 7.

Same or better

  • Neutral rather than cool undertone
  • Same finish: matte
  • Same longevity: long-wearing
  • Both claim smudge and transfer
  • Claims comfort
  • Claims hydration

Different

  • Small colour difference on the swatch

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionNot listedTrue Red
Basemoderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

L'Oréal Paris Blurfiller Blurring Lip Contour Bordeaux Bisous

Match price
$12.99Ulta BeautyUlta Beauty
Costs $6.99 more

Your shade $6 at Ulta Beauty · lowest price $9.99 at Target

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Hourglass Shape and Sculpt Lip Liner Incite 7

Best price
$29SephoraSephora
Costs $23 more

Your shade $6 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.