Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
SephoraYour shade $29 at Ulta Beauty
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyNot compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $5 moreMatches: Same form: pencilSame texture: creamySame finish: matte
No material differences in the data we have.
Not compared: tip and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Retailer shade note: rich burgundy
Medium confidence· Digital match
Bobbi Brown Long-Wear Cream Waterproof Eyeliner Stick
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$34View at Ulta BeautyUlta Beauty(product price)$23 less (79%)Matches: Same form: pencilSame tip: pencilSame texture: creamy
Differences: Not sold in your colour
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
NYX Professional Makeup Slim Eye Pencil Long-Lasting Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6 · product priceView at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same form: pencilSame tip: pencilSame texture: creamy
No material differences in the data we have.
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Last Waterproof Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$20.51 less (71%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
CoverGirl Perfect Point Plus Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8.49View at Ulta BeautySephora$3 less (10%)Matches: Same form: pencilSame finish: matteSame waterproof: claimed
Differences: Not sold in your colour
Not compared: tip, texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: Matte dark brown
Medium confidence· Digital match
ILIA Thru Line Waterproof Eyeliner with 24-Hour Wear
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$16 less (55%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: deep dark blue
Medium confidence· Digital match
Juvia's Place Nubian Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautySephora$6 less (21%)Matches: Same form: pencilSame tip: pencilSame texture: creamy
Differences: Not sold in your colour
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: cool medium brown, matte finish
Medium confidence· Digital match
Urban Decay 24/7 Waterproof Waterline Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautySephora$16 less (55%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colour
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Sephora Collection 12 Hour Colorful Contour Pencil Eyeliner
Every store that sells this shade · prices as last checked
Sephora$13View at SephoraUlta Beauty$26.01 less (90%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: chocolate brown
Medium confidence· Digital match
Essence Long Lasting Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$2.99View at Ulta BeautyUlta Beauty$23 less (79%)Matches: Same form: pencilSimilar tipSame texture: creamy
Differences: Not sold in your colour
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
e.l.f. Cosmetics No Budge Retractable Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty$18.01 less (62%)Matches: Same form: pencilSimilar tipSame texture: creamy
Differences: Not sold in your colour
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
L'Oréal Paris Infallible Never Fail Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colour
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
Maybelline Unstoppable Mechanical Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautySephora$7 less (24%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: brown
Medium confidence· Digital match
Hourglass 1.5mm Mechanical Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta Beauty$22View at Ulta BeautyUlta Beauty$19.51 less (67%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Gel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Medium confidence· Digital match
CoverGirl Perfect Point Plus Ink Gel Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$9.49View at Ulta BeautyUlta Beauty$3 less (10%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Gel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy
Retailer shade note: metallic plum
Medium confidence· Digital match
Lancôme DRAMA LIQUI-PENCIL Longwear Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$3 less (10%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
Tarte Double Take Liquid & Gel Vegan Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta BeautySephora$26View at SephoraSephoraCosts $22 moreMatches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: Brown
Medium confidence· Digital match
Tom Ford Gel Eyeliner Pencil with Smudge-Proof Longwear
Every store that sells this shade · prices as last checked
Sephora$51View at SephoraSephora$6 less (21%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Retailer shade note: ultra-black
Medium confidence· Digital match
KVD Beauty Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraUlta Beauty$23View at Ulta BeautyUlta Beauty$11 less (38%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
Kylie Cosmetics Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$18View at Ulta BeautyUlta Beauty$2 less (7%)Matches: Same form: pencilSame texture: creamySame longevity: long-wearing
Differences: Metallic rather than matte
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Retailer shade note: matte mauve eyeliner and shimmer pink eyeshadow
Medium confidence· Digital match
Buxom Flip Side Liner & Shadow Duo
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautySephora$3 less (10%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Liquid rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Liquid rather than creamy
Retailer shade note: deep matte burgundy
Medium confidence· Digital match
Urban Decay 24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta Beauty$17.01 less (59%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
L'Oréal Paris Infallible Grip Gel Mechanical Liner
Every store that sells this shade · prices as last checked
Ulta Beauty$11.99View at Ulta BeautyUlta Beauty$21 less (72%)Matches: Same form: pencilSimilar tipSame texture: creamy
Differences: Not sold in your colourMetallic rather than matte
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Metallic rather than matte
Medium confidence· Digital match
NYX Professional Makeup Retractable Vivid Rich Mechanical Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta BeautyUlta Beauty$22.01 less (76%)Matches: Same form: pencilSame finish: matteSame longevity: long-wearing
Differences: Not sold in your colourLiquid rather than creamy
Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Liquid rather than creamy
Medium confidence· Digital match
CoverGirl Perfect Blend Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$6.99View at Ulta BeautyUlta Beauty$23 less (79%)Matches: Same form: pencilSame tip: pencilSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
L.A. Girl Smudge-Proof Shockwave Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$6View at Ulta BeautyUlta Beauty$18.01 less (62%)Matches: Same form: pencilSimilar tipSame finish: matte
Differences: Not sold in your colourGel rather than creamy
Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour · Gel rather than creamy
Medium confidence· Digital match
Maybelline Tattoo Studio Smokey Gel Pencil Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta Beauty(product price)$3 less (10%)Matches: Same form: pencilSame tip: pencilSame waterproof: claimed
Differences: Gel rather than creamyMetallic rather than matte
Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Gel rather than creamy · Metallic rather than matte
Retailer shade note: dark dirty red
Medium confidence· Digital match
MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephora$3 less (10%)Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing
Differences: Metallic rather than matte
Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Metallic rather than matte
Retailer shade note: matte deep plum
Medium confidence· Digital match
Makeup By Mario Master Pigment Pro Eyeliner Pencil
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraShowing 12 of 28 matches
Ulta Beauty Collection Gel Eyeliner Pencil in Wine Down, against Lancôme Le Stylo Waterproof in Ruby Fever. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Gel Eyeliner Pencil in Wine Down.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Rockstar, against Lancôme Le Stylo Waterproof in Ruby Fever. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil in Rockstar.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Gel Eyeliner Pencil Wine Down
Ulta BeautyYour shade $29 at Ulta Beauty · product price; shade not separately priced
Urban Decay 24/7 Glide-On Waterproof Eyeliner Pencil Rockstar
SephoraYour shade $29 at Ulta Beauty
34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
