Official description
No official description
Standardised colour
Berry · Deep / dark · Cool undertone Details
Metallic finish · Pencil · Shimmer
Product price; this shade is not separately priced
Where to buy Wine Down (1 store)
Similar to Ulta Beauty Collection Gel Eyeliner Pencil Wine Down
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Wine Down
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Gel Eyeliner Pencil Wine Down, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Big Diva Energy
MAC Cosmetics Glow Play Cushiony Blush, shade Big Diva Energy
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$34

Raspberry
Benefit Cosmetics Benetint Pocket Pal Dual-Ended Longwear Lip Stain, Cheek Tint, and Gloss, shade Raspberry
- Neighbouring colour: plum with berry
- Combination · Pan 2 · Plum · Deep / dark · Cool
$28
Lipstick

Rum Punch
Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Rum Punch
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$26
High Drama
MAC Cosmetics Retro Matte Liquid Lipstick, shade High Drama
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$27
Lip gloss

Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$18

08 Purple Dream
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 08 Purple Dream
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$40
Lip liner
Raisin
Palladio Beauty Retractable Waterproof Lip Liner, shade Raisin
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$14.99
Powerful Plum
Buxom Power Line Plumping Lip Liner, shade Powerful Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$24
Eyeshadow

Traffic Jam
Urban Decay 24/7 Glaze-On Liquid Eyeshadow, shade Traffic Jam
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$18.20
Plum
Milani Gilded Eyeshadow Sticks, shade Plum
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$11.99
The same colour family across lips, cheeks and eyes.
Blush
Midnight Plum
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Midnight Plum
- Close match
- Colour match · Berry · Deep / dark · Cool
$12.99

Quit Wine'in
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Quit Wine'in
- Close match
- Colour match · Berry · Deep / dark · Cool
$28
Lipstick
Hopeful Romantic
Too Faced Cloud Crush Whipped Lip & Cheek Color, shade Hopeful Romantic
- Close match
- Colour match · Berry · Deep / dark · Cool
$29
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Close match
- Colour match · Berry · Deep / dark · Cool
$27
Lip gloss

Lure 175
Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175
- Close match
- Colour match · Berry · Deep / dark · Cool
$38

Raspberry Jelly - crushed berry
rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$20
Lip liner
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Close match
- Colour match · Berry · Deep / dark · Cool
$22
Berry Naughty
Charlotte Tilbury Lip Cheat Long-Lasting Waterproof Lip Liner, shade Berry Naughty
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$28
Eyeshadow
Figgy Matte
Stila Liqua-Play Eye Shadow, shade Figgy Matte
- Same colour family: berry
- Combination · Berry · Deep / dark
$25

Poison des Délices
Violette_Fr YEUX PAINT Liquid Eyeshadow & Eyeliner, shade Poison des Délices
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$32
A clear difference in colour or depth, on purpose.
Blush

310R - Pink Hour
Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 310R - Pink Hour
- Contrast: lighter
- Sold as a lipstick · Rose · Deep / dark · Cool
$40

Berry Fever
Huda Beauty Blush Filter Soft Glow Liquid Blush, shade Berry Fever
- Contrast: lighter
- Combination · Berry · Deep / dark · Cool
$25
Lipstick
Fuchsia Fantasy
e.l.f. Cosmetics Glossy Lip Stain, shade Fuchsia Fantasy
- Contrast: lighter
- Combination · Pink · Deep / dark · Cool
$4.50

403 Love before breakfast
Gucci Velvet Matte Lipstick, shade 403 Love before breakfast
- Contrast: lighter
- Combination · Pink · Deep / dark · Cool
$49
Lip gloss
Hall of Flame
NYX Professional Makeup Duck Plump High Pigment Lip Plumping Gloss, shade Hall of Flame
- Contrast: lighter
- Combination · Red · Deep / dark · Neutral
$13
Natalie
Buxom Full-On Plumping Lip Polish, shade Natalie
- Contrast: lighter
- Combination · Red · Medium · Cool
$26
Lip liner
Painted Rouge
Buxom Power Line Pout Sculpt Lip Pencil, shade Painted Rouge
- Contrast: lighter
- Combination · Red · Deep / dark · Cool
$24

Supreme
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Supreme
- Contrast: brown with berry
- Combination · Brown · Deep / dark · Neutral
$24
Eyeshadow

001 Nude Essentials
Dior BACKSTAGE Eyeshadow Palette, shade 001 Nude Essentials
- Contrast: brown with berry
- Combination · Pan 8 · Brown · Deep / dark
$55
Cocoa
Nudestix Magnetic Matte Eye Color, shade Cocoa
- Contrast: brown with berry
- Combination · Brown · Deep / dark
$29
Soft colours close to a natural flush.
Blush

Mad Love
NARS Talc-Free Powder Blush, shade Mad Love
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$36

Single shade
Saie Dew Blush Liquid Cream Blush, shade Single shade
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$32
Lipstick
Endless Spice
Revlon ColorStay Overtime Lipcolor, shade Endless Spice
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$13.99

Syrup
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$25
Lip gloss

Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
New Romantic
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss, shade New Romantic
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$33
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4

Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Eyeshadow
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20

Mauvelous Matte
Stila Liqua-Play Eye Shadow, shade Mauvelous Matte
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$25
Saturated or deep colours that stand out.
Blush
Midnight Plum
CoverGirl Trublend Skin Enhancer Balm Blush Stick, shade Midnight Plum
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$12.99

Quit Wine'in
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Quit Wine'in
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$28
Lipstick
Hopeful Romantic
Too Faced Cloud Crush Whipped Lip & Cheek Color, shade Hopeful Romantic
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$29
Date Night
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Date Night
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$27
Lip gloss

Lure 175
Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$38

Raspberry Jelly - crushed berry
rhode Peptide Lip Tint Nourishing Glaze, shade Raspberry Jelly - crushed berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$20
Lip liner
Blackberry
Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Blackberry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$22
They So Vine
Fenty Beauty Trace'd Out Pencil Lip Liner, shade They So Vine
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$24
Eyeshadow
Starry Bordeaux
L'Oréal Paris Le Shadow Stick, shade Starry Bordeaux
- Deep colour that stands out
- Combination · Berry · Deep / dark
$13.99
After Party
MAC Cosmetics Small Molten Metallic Eyeshadow, shade After Party
- Saturated colour that stands out
- Combination · Berry · Deep / dark
$26
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #6a192f
- L* 23.6 a* 37.1 b* 7.2
- Colour family
- Berry
- from the shade name (“wine”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Cool
- from the shade name (“wine”)
- Colour description
- Not listed
- not stated
- Finish
- Metallic
- the product's attributes
- Shimmer
- Yes
- the product's attributes or finish
- Form
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Gel
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (18)
Ulta Beauty Collection Gel Eyeliner Pencil- Black/BrownNo retailer description
- BlackoutNo retailer description
- BronzeNo retailer description
- Buff BabeNo retailer description
- ChocolateNo retailer description
- CopperNo retailer description
- DenimNo retailer description
- EggplantNo retailer description
- In The NavyNo retailer description
- Iris BloomsNo retailer description
- MinkNo retailer description
- Night SkyNo retailer description
- Olive OilNo retailer description
- PeacockNo retailer description
- PlumNo retailer description
- SmokeNo retailer description
- Starry NightNo retailer description
- Wine DownNo retailer description(this shade)