Official description
No official description
Standardised colour
Brown · Deep / dark Details
Metallic finish · Pencil · Shimmer
Price
$10.50
Ulta Beauty
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Chocolate (1 store)
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Gel Eyeliner Pencil Chocolate
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Chocolate
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Gel Eyeliner Pencil Chocolate, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Sun Tan 400
IT Cosmetics Do It All Serum Color Balm Sun Cream Blush & Bronzer, shade Sun Tan 400
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$34
Creme Bruelee
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Creme Bruelee
- Neighbouring colour: brown / nude with brown
- Combination · Brown / nude · Deep / dark · Warm
$27
View at SephoraLipstick
23 Copper Blush
Sephora Collection Cream Lip Stain 10HR Liquid Lipstick, shade 23 Copper Blush
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$16
500 Nude Soul
Dior Rouge Dior Lipstick, shade 500 Nude Soul
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$50
Lip gloss
Praline
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Praline
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$26
Quest
Milk Makeup Odyssey Hydrating Lip Oil Gloss, shade Quest
- Neighbouring colour: nude with brown
- Combination · Nude · Medium · Warm
$26
Lip liner
Intuitive
Rare Beauty Kind Words Matte Lip Liner, shade Intuitive
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Cool
$18
Cross The Line
Maybelline Lifter Liner Lip Liner with Hyaluronic Acid, shade Cross The Line
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark · Neutral
$9.99
Eyeshadow
222 Sweet Brownie
Sephora Collection Colorful Eyeshadow, shade 222 Sweet Brownie
- Neighbouring colour: nude with brown
- Combination · Nude · Deep / dark
$8
Immortal
Nudestix Magnetic Luminous Eye Color, shade Immortal
- Neighbouring colour: bronze with brown
- Combination · Bronze · Deep / dark · Warm
$29
The same colour family across lips, cheeks and eyes.
Blush
Chestnut
MAC Cosmetics Powder Kiss Liquid Lip & Cheek Mousse, shade Chestnut
- Same colour family: brown
- Sold as a lipstick · Brown · Deep / dark · Warm
$27
Lipstick
Bare M·A·Cximal
MAC Cosmetics M·A·Cximal Silky Matte Lipstick, shade Bare M·A·Cximal
- Close match
- Colour match · Brown · Deep / dark · Neutral
$25
815 Ginger Spice
L'Oréal Paris Colour Riche Original Satin Lipstick, shade 815 Ginger Spice
- Close match
- Colour match · Brown · Deep / dark · Neutral
$7.97
View at WalmartLip gloss
Mine
Patrick Ta Major Volume Plumping Lip Gloss, shade Mine
- Close match
- Colour match · Brown · Deep / dark · Neutral
$26
06 Espresso Stardust
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid, shade 06 Espresso Stardust
- Close match
- Colour match · Brown · Deep / dark · Cool
$40
Lip liner
Brownstone
Bobbi Brown Lip Liner Pencil, shade Brownstone
- Close match
- Colour match · Brown · Deep / dark · Cool
$35
Coin Collector
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Coin Collector
- Close match
- Colour match · Brown · Deep / dark · Warm
$16
Eyeshadow
Minimalist
Hourglass Curator Eyeshadow Palettes, shade Minimalist
- Close match
- Colour match · Pan 4 · Brown · Deep / dark
$68
Cocoa
A clear difference in colour or depth, on purpose.
Blush
Quit Wine'in
Fenty Beauty Shake N' Play Buildable Liquid Blush, shade Quit Wine'in
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$28
Berry Glow
Charlotte Tilbury Unreal Lip + Cheek Glow Blush Stick, shade Berry Glow
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$44
Lipstick
Blush Rush
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Blush Rush
- Contrast: pink with brown
- Combination · Pink · Deep / dark · Warm
$12
Deep Orchid
Pat McGrath Labs MatteTrance Lipstick, shade Deep Orchid
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$39
Lip gloss
Riddle Red
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Riddle Red
- Contrast: red with brown
- Combination · Red · Deep / dark · Cool
$18
020 Mahogany
Dior Addict Lip Maximizer Plumping Gloss, shade 020 Mahogany
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$42
Lip liner
Morado.02
AORA México HÁBLAME Longwear Creamy Lip Liner with Vitamins C & E, shade Morado.02
- Contrast: berry with brown
- Combination · Berry · Deep / dark · Cool
$25
Sweet Talk
MAC Cosmetics Lip Liner Pencil, shade Sweet Talk
- Contrast: pink with brown
- Combination · Pink · Deep / dark · Neutral
$25
Eyeshadow
Tailored Nudes
Morphe ChromaPlus 6-Pan Eyeshadow Palette, shade Tailored Nudes
- Contrast: lighter
- Combination · Pan 5 · Copper · Deep / dark
$16
Peach Punch
CoverGirl TruNaked Eyeshadow Palette, shade Peach Punch
- Contrast: lighter
- Combination · Pan 7 · Mauve · Deep / dark
$16.94
Soft colours close to a natural flush.
Blush
Bespoke
MERIT Flush Balm Cream Blush, shade Bespoke
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$30
Buff
Maybelline Fit Me Blush, shade Buff
- Soft colour, close to a natural flush
- Combination · Brown / nude · Medium · Warm
$9.19
View at CVSLipstick
Hot Carmelo
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade Hot Carmelo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$11
Fair Game
Smashbox Always On Longwear Matte Liquid Lipstick, shade Fair Game
- Soft colour, close to a natural flush
- Combination · Nude · Light · Warm
$27
Lip gloss
Echo
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Echo
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$18
Rise 100
Hourglass Phantom Volumizing Glossy Lip Balm, shade Rise 100
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Cool
$38
Lip liner
June
MERIT Signature Lip Sheer Lip Liner, shade June
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$24
Penthouse
Morphe Signature Lip Pencil, shade Penthouse
- Soft colour, close to a natural flush
- Combination · Nude · Medium · Warm
$7
Eyeshadow
Forest Night
Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night
- Soft colour, close to a natural flush
- Combination · Pan 3 · Brown · Deep / dark
$28
Bronze
Jane Iredale ColorLuxe Eye Shadow Stick, shade Bronze
- Soft colour, close to a natural flush
- Combination · Brown · Medium
$28
Saturated or deep colours that stand out.
Blush
Bronze Bombshell
e.l.f. Cosmetics Camo Liquid Blush, shade Bronze Bombshell
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$8
Tender Heart
Clinique Daily Calm Lip + Cheek Color, shade Tender Heart
- Deep colour that stands out
- Combination · Terracotta · Deep / dark · Warm
$30
Lipstick
Tropic Bliss
Kosas Wet Stick Moisturizing Shiny Sheer Lipstick with Ceramides, shade Tropic Bliss
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$25
Cocoa Quench
NYX Professional Makeup Lip IV Hydrating Gloss Stain, shade Cocoa Quench
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$12
Lip gloss
Posh
Huda Beauty Faux Filler Shiny Non-Sticky Lip Gloss, shade Posh
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$21
109 Goji
Dior Lip Glow Butter Hydrating Gloss Balm, shade 109 Goji
- Deep colour that stands out
- Combination · Plum · Deep / dark · Cool
$42
Lip liner
Sa$$y
NYX Professional Makeup Line Loud Longwear Lip Liner, shade Sa$$y
- Deep colour that stands out
- Combination · Rose · Deep / dark · Warm
$8
Satin Plum
L.A. Girl Perfect Precision Lip Liner Pencil, shade Satin Plum
- Deep colour that stands out
- Combination · Mauve · Deep / dark · Cool
$4
Eyeshadow
Night Cap
Revlon Glimmer Eyeshadow Multi-Stick, shade Night Cap
- Glitter that stands out
- Combination · Brown · Deep / dark · Cool
$12.99
Cup Of Joe
Ulta Beauty Collection Cream Eye Shadow Stick, shade Cup Of Joe
- Glitter that stands out
- Combination · Brown · Deep / dark
$10.50
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #5b423e
- L* 30.6 a* 10.2 b* 6.7
- Colour family
- Brown
- from the shade name (“chocolate”)
- Colour depth
- Deep / dark
- from the swatch colour
- Undertone
- Not listed
- not stated
- Colour description
- Not listed
- not stated
- Finish
- Metallic
- the product's attributes
- Shimmer
- Yes
- the product's attributes or finish
- Form
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Gel
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (18)
Ulta Beauty Collection Gel Eyeliner Pencil- Black/BrownNo retailer description
- BlackoutNo retailer description
- BronzeNo retailer description
- Buff BabeNo retailer description
- ChocolateNo retailer description(this shade)
- CopperNo retailer description
- DenimNo retailer description
- EggplantNo retailer description
- In The NavyNo retailer description
- Iris BloomsNo retailer description
- MinkNo retailer description
- Night SkyNo retailer description
- Olive OilNo retailer description
- PeacockNo retailer description
- PlumNo retailer description
- SmokeNo retailer description
- Starry NightNo retailer description
- Wine DownNo retailer description