Official description
No official description
Standardised colour
Berry · Medium · Cool undertone Details
Metallic finish · Pencil · Shimmer
Price
$10.50
Ulta Beauty
Ulta BeautyProduct price; this shade is not separately priced
Where to buy Plum (1 store)
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautySimilar to Ulta Beauty Collection Gel Eyeliner Pencil Plum
The closest shade matches in other eyeliners. Price is never part of the score.
Blush, lip colours and eyeshadow to wear with Plum
Open Complete My LookFive ways to coordinate with Ulta Beauty Collection Gel Eyeliner Pencil Plum, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.
Neighbouring colours with a compatible undertone.
Blush
Ciao Bella
Milani Baked Blush, shade Ciao Bella
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$12.99
Dancing Queen
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip, shade Dancing Queen
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$27
View at SephoraLipstick
Hot Rush
NARS Afterglow Lipstick, shade Hot Rush
- Neighbouring colour: plum with berry
- Combination · Plum · Medium · Cool
$36
824 Saint Germain
Dior Rouge Dior Lipstick, shade 824 Saint Germain
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$50
Lip gloss
Starr
Buxom Full-On Plumping Lip Polish, shade Starr
- Neighbouring colour: plum with berry
- Combination · Plum · Medium · Cool
$26
Alchemy
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Alchemy
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$18
Lip liner
Black Cherry
Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil, shade Black Cherry
- Neighbouring colour: red with berry
- Combination · Red · Deep / dark · Cool
$20
Bite
Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Bite
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$20
Eyeshadow
56S Mahogany
Armani Beauty Eye Tint Long-Lasting Liquid Eyeshadow, shade 56S Mahogany
- Neighbouring colour: plum with berry
- Combination · Plum · Deep / dark · Cool
$39
Plum Pop
Ulta Beauty Collection Eyeshadow Singles, shade Plum Pop
- Neighbouring colour: plum with berry
- Combination · Plum · Medium · Cool
$9
The same colour family across lips, cheeks and eyes.
Blush
Berry Dream
Too Faced Cloud Crush Blurring Powder Blush, shade Berry Dream
- Close match
- Colour match · Berry · Deep / dark · Cool
$32
Berry Radiant
e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade Berry Radiant
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$10
Lipstick
180 Happy Birthday!
Maybelline SuperStay Ink Crayon Lipstick, shade 180 Happy Birthday!
- Same colour family: berry
- Combination · Berry · Deep / dark · Cool
$9
Rose Julep
Buxom Full-On Plumping Lip Cream, shade Rose Julep
- Same colour family: berry
- Combination · Berry · Medium · Cool
$26
View at Walmart
Lip gloss
Lady
ILIA Balmy Tint Hydrating Lip Balm, shade Lady
- Same colour family: berry
- Combination · Berry · Medium · Neutral
$29
First Sari
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade First Sari
- Same colour family: berry
- Combination · Berry · Medium · Cool
$24
Lip liner
Prime Fish
ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Prime Fish
- Close match
- Colour match · Berry · Deep / dark · Cool
$16
Lou Lou
Westman Atelier Lip Shape Defining Lip Liner, shade Lou Lou
- Close match
- Colour match · Berry · Deep / dark · Cool
$34
Eyeshadow
20 Cabernet Matte
Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick, shade 20 Cabernet Matte
- Close match
- Colour match · Berry · Deep / dark
$15
310 Soulmate
Sephora Collection Colorful Eyeshadow, shade 310 Soulmate
- Close match
- Colour match · Berry · Deep / dark · Cool
$8
A clear difference in colour or depth, on purpose.
Blush
Love to See It
ColourPop Hydrating Blush Stix, shade Love to See It
- Contrast: lighter
- Combination · Rose · Medium · Cool
$10
Gworly Pop
ONE/SIZE Cheek Clapper 3D Blush Trio Palette, shade Gworly Pop
- Contrast: lighter
- Combination · Berry · Medium · Cool
$38
Lipstick
Rouge
Juvia's Place The Wines Velvety Matte Lipstick, shade Rouge
- Contrast: deeper
- Combination · Red · Deep / dark · Cool
$15
122 Caramel Swirl
Yves Saint Laurent Loveshine Lip Oil Stick, shade 122 Caramel Swirl
- Contrast: nude with berry
- Combination · Nude · Medium · Neutral
$45
Lip gloss
Coconut Bingsoo
Glow Recipe Glass Balm Lip Treatment for Shine & Hydration, shade Coconut Bingsoo
- Contrast: deeper
- Combination · Brown · Deep / dark · Cool
$22
Macaron
Haus Labs PhD Hybrid Lip Glaze Plumping Gloss, shade Macaron
- Contrast: lighter
- Combination · Pink · Medium · Cool
$26
Lip liner
Neutral Nude
Smashbox Studio Extreme Longwear Lip Liner, shade Neutral Nude
- Contrast: lighter
- Combination · Brown · Light · Neutral
$25
Nightmoth
MAC Cosmetics Lip Liner Pencil, shade Nightmoth
- Contrast: deeper
- Combination · Plum · Deep / dark · Cool
$25
Eyeshadow
Rose Frequency
Morphe ChromaPlus 12-Pan Eyeshadow Palette, shade Rose Frequency
- Contrast: lighter
- Combination · Pan 5 · Red · Medium
$23
02 Desert Sand
Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner, shade 02 Desert Sand
- Contrast: lighter
- Combination · Nude · Medium
$30
Soft colours close to a natural flush.
Blush
Mad Love
NARS Talc-Free Powder Blush, shade Mad Love
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$36
Single shade
Saie Dew Blush Liquid Cream Blush, shade Single shade
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$32
Lipstick
Femme Bot
Pat McGrath Labs MatteTrance Lipstick, shade Femme Bot
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$39
Syrup
MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$25
Lip gloss
Salty Tan - soft mauve
rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$20
Cinnamon Sugar
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Cinnamon Sugar
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$22
Lip liner
Blushing
L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Neutral
$4
Mega
Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega
- Soft colour, close to a natural flush
- Combination · Pink · Medium · Cool
$24
Eyeshadow
Making Mauves
Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves
- Soft colour, close to a natural flush
- Combination · Mauve · Medium · Cool
$20
DUSTY ROSE
Anastasia Beverly Hills Glidr Eyeshadow Stick, shade DUSTY ROSE
- Soft colour, close to a natural flush
- Combination · Rose · Medium
$34
Saturated or deep colours that stand out.
Blush
Velvet Plum
Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks, shade Velvet Plum
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$36
Cola Pop
Clinique Cheek Pop Powder Blush, shade Cola Pop
- Deep colour that stands out
- Combination · Berry · Deep / dark · Neutral
$32
Lipstick
PEEK SHOW
NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade PEEK SHOW
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$18.34
Affection
Rare Beauty Soft Pinch Tinted Lip Oil Stain, shade Affection
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$24
Lip gloss
06 Isle
Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$45
Plum On Over
e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$9
Lip liner
Very Berry
Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$23
After Party
Sacheu Peel Off Lip Liner STAY-N, shade After Party
- Deep colour that stands out
- Combination · Berry · Deep / dark · Cool
$14
Eyeshadow
Morning Java
Clinique All About Shadow Quad Eyeshadow, shade Morning Java
- Deep colour that stands out
- Combination · Pan 2 · Berry · Deep / dark
$44
002 Smoky Essentials
Dior BACKSTAGE Eyeshadow Palette, shade 002 Smoky Essentials
- Deep colour that stands out
- Combination · Pan 6 · Berry · Deep / dark
$55
Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.
Shade details
- Swatch colour
- #87515b
- L* 40.9 a* 23.9 b* 3.8
- Colour family
- Berry
- stored classification
- Colour depth
- Medium
- from the swatch colour
- Undertone
- Cool
- from the shade name (“plum”)
- Colour description
- Not listed
- not stated
- Finish
- Metallic
- the product's attributes
- Shimmer
- Yes
- the product's attributes or finish
- Form
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Tip
- Pencil
- brand claim, the product name or description (Ulta Beauty)
- Texture
- Gel
- brand claim, the product name or description (Ulta Beauty)
- Data confidence
- Medium
- Swatch colour measured; little in the words to back it up
- Source
- Ulta Beauty
- checked 5 Nov 2026
Description not published, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.
All shades in this range (18)
Ulta Beauty Collection Gel Eyeliner Pencil- Black/BrownNo retailer description
- BlackoutNo retailer description
- BronzeNo retailer description
- Buff BabeNo retailer description
- ChocolateNo retailer description
- CopperNo retailer description
- DenimNo retailer description
- EggplantNo retailer description
- In The NavyNo retailer description
- Iris BloomsNo retailer description
- MinkNo retailer description
- Night SkyNo retailer description
- Olive OilNo retailer description
- PeacockNo retailer description
- PlumNo retailer description(this shade)
- SmokeNo retailer description
- Starry NightNo retailer description
- Wine DownNo retailer description