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e.l.f. Cosmetics Smoky Kohl Eyeliner in Plum & Go, product photo from Ulta Beauty
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e.l.f. Cosmetics Smoky Kohl Eyeliner in Plum & Go, texture swatch from Ulta Beauty
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e.l.f. Cosmetics Smoky Kohl Eyeliner in Plum & Go, colour swatch from Ulta Beauty
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Official description

plum

Standardised colour

Berry · Deep / dark · Cool undertone Details

Kohl

Price
$4Ulta BeautyUlta Beauty

Where to buy Plum & Go (1 store)

Ulta BeautyUlta Beauty$4
Ulta BeautyView at Ulta Beauty

Similar to e.l.f. Cosmetics Smoky Kohl Eyeliner Plum & Go

The closest shade matches in other eyeliners. Price is never part of the score.

Blush, lip colours and eyeshadow to wear with Plum & Go

Open Complete My Look

Five ways to coordinate with e.l.f. Cosmetics Smoky Kohl Eyeliner Plum & Go, chosen on measured swatch colour, colour family, depth and undertone. “Colour match” means a close colour; “Combination” means a deliberate pairing.

Neighbouring colours with a compatible undertone.

Blush

  1. DIBS Beauty Duet Baked Blush Duo

    Backstage

    DIBS Beauty Duet Baked Blush Duo, shade Backstage

    • Neighbouring colour: plum with berry
    • Combination · The deeper blush pan · Plum · Deep / dark · Cool

    $30

  2. Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up

    Valentino Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush, shade 500R - Plum It Up

    • Neighbouring colour: plum with berry
    • Sold as a lipstick · Plum · Deep / dark · Cool

    $40

Lipstick

  1. Dior Rouge Dior Lipstick

    976 Daisy Plum

    Dior Rouge Dior Lipstick, shade 976 Daisy Plum

    • Neighbouring colour: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $50

  2. Laura Mercier Petal Soft Lipstick Crayon

    343 Noémie

    Laura Mercier Petal Soft Lipstick Crayon, shade 343 Noémie

    • Neighbouring colour: plum with berry
    • Combination · Plum · Medium · Cool

    $36

Lip gloss

  1. Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm

    Alchemy

    Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm, shade Alchemy

    • Neighbouring colour: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $18

  2. Buxom Full-On Plumping Lip Polish

    Starr

    Buxom Full-On Plumping Lip Polish, shade Starr

    • Neighbouring colour: plum with berry
    • Combination · Plum · Medium · Cool

    $26

Lip liner

  1. Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil

    Black Cherry

    Glossier Lip Line Enhancing Hydrating Longwear Lip Liner Pencil, shade Black Cherry

    • Neighbouring colour: red with berry
    • Combination · Red · Deep / dark · Cool

    $20

  2. Saie Lip Liner 101: Creamy & Nourishing Lip Pencil

    Bite

    Saie Lip Liner 101: Creamy & Nourishing Lip Pencil, shade Bite

    • Neighbouring colour: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $20

Eyeshadow

  1. Laura Mercier Caviar Stick Eyeshadow

    Port Leather

    Laura Mercier Caviar Stick Eyeshadow, shade Port Leather

    • Neighbouring colour: plum with berry
    • Combination · Plum · Deep / dark · Cool

    $34

  2. Ulta Beauty Collection Eyeshadow Singles

    Plum Pop

    Ulta Beauty Collection Eyeshadow Singles, shade Plum Pop

    • Neighbouring colour: plum with berry
    • Combination · Plum · Medium · Cool

    $9

See this look in Complete My Look

The same colour family across lips, cheeks and eyes.

Blush

  1. Too Faced Cloud Crush Blurring Powder Blush

    Berry Dream

    Too Faced Cloud Crush Blurring Powder Blush, shade Berry Dream

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $32

  2. e.l.f. Cosmetics Halo Glow Blush Beauty Wand

    Berry Radiant

    e.l.f. Cosmetics Halo Glow Blush Beauty Wand, shade Berry Radiant

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $10

Lipstick

  1. Maybelline SuperStay Ink Crayon Lipstick

    180 Happy Birthday!

    Maybelline SuperStay Ink Crayon Lipstick, shade 180 Happy Birthday!

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $9

  2. Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick

    Blackberry

    Anastasia Beverly Hills Full-Pigment Matte & Satin Velvet Lipstick, shade Blackberry

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $26

Lip gloss

  1. Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil

    First Sari

    Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil, shade First Sari

    • Same colour family: berry
    • Combination · Berry · Medium · Cool

    $24

  2. Tarte Maracuja Vegan Juicy Lip Balm

    Raspberry

    Tarte Maracuja Vegan Juicy Lip Balm, shade Raspberry

    • Same colour family: berry
    • Combination · Berry · Deep / dark · Cool

    $27

Lip liner

  1. ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner

    Code Word

    ONE/SIZE Lip Snatcher Waterproof Precision Lip Liner, shade Code Word

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $16

  2. Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner

    808 Boundless Berry

    Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner, shade 808 Boundless Berry

    • Close match
    • Colour match · Berry · Medium · Cool

    $26

Eyeshadow

  1. Sephora Collection Colorful Eyeshadow

    310 Soulmate

    Sephora Collection Colorful Eyeshadow, shade 310 Soulmate

    • Close match
    • Colour match · Berry · Deep / dark · Cool

    $8

  2. Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick

    20 Cabernet Matte

    Sephora Collection Sephora Colorful Waterproof Eyeshadow & Eyeliner Multi-Stick, shade 20 Cabernet Matte

    • Close match
    • Colour match · Berry · Deep / dark

    $15

See this look in Complete My Look

A clear difference in colour or depth, on purpose.

Blush

  1. Haus Labs Color Fuse Talc-Free Blush Powder With Fermented Arnica

    Hibiscus Haze

    Haus Labs Color Fuse Talc-Free Blush Powder With Fermented Arnica, shade Hibiscus Haze

    • Contrast: lighter
    • Combination · Pink · Medium · Cool

    $32

  2. ColourPop Hydrating Blush Stix

    Love to See It

    ColourPop Hydrating Blush Stix, shade Love to See It

    • Contrast: lighter
    • Combination · Rose · Medium · Cool

    $10

Lipstick

  1. Revlon Super Lustrous Lipstick

    After Glow

    Revlon Super Lustrous Lipstick, shade After Glow

    • Contrast: lighter
    • Combination · Nude · Medium · Neutral

    $6.89

  2. MAC Cosmetics M·A·Cximal Sleek Satin Lipstick

    Dubonnet

    MAC Cosmetics M·A·Cximal Sleek Satin Lipstick, shade Dubonnet

    • Contrast: deeper
    • Combination · Berry · Medium · Cool

    $25

Lip gloss

  1. Hourglass Phantom Volumizing Glossy Lip Balm

    Lure 175

    Hourglass Phantom Volumizing Glossy Lip Balm, shade Lure 175

    • Contrast: deeper
    • Combination · Berry · Deep / dark · Cool

    $38

  2. Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

    Fig Sauce

    Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm, shade Fig Sauce

    • Contrast: lighter
    • Combination · Mauve · Medium · Cool

    $24

Lip liner

  1. Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner

    Stormy

    Anastasia Beverly Hills Velvety-Matte Precision Shaping Lip Liner, shade Stormy

    • Contrast: other with berry
    • Combination · Other · Medium · Cool

    $22

  2. L.A. Girl Perfect Precision Lip Liner Pencil

    Berry Wine

    L.A. Girl Perfect Precision Lip Liner Pencil, shade Berry Wine

    • Contrast: deeper
    • Combination · Berry · Deep / dark · Cool

    $4

Eyeshadow

  1. Kaja Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Kaja Eye Bento Bouncy Eyeshadow Trio, shade Forest Night

    • Contrast: brown with berry
    • Combination · Pan 3 · Brown · Deep / dark

    $28

  2. Morphe ChromaPlus 12-Pan Eyeshadow Palette

    Rose Frequency

    Morphe ChromaPlus 12-Pan Eyeshadow Palette, shade Rose Frequency

    • Contrast: lighter
    • Combination · Pan 5 · Red · Medium

    $23

See this look in Complete My Look

Soft colours close to a natural flush.

Blush

  1. NARS Talc-Free Powder Blush

    Mad Love

    NARS Talc-Free Powder Blush, shade Mad Love

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $36

  2. Saie Dew Blush Liquid Cream Blush

    Single shade

    Saie Dew Blush Liquid Cream Blush, shade Single shade

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Neutral

    $32

Lipstick

  1. MAC Cosmetics Lustreglass Sheer-Shine Lipstick

    Syrup

    MAC Cosmetics Lustreglass Sheer-Shine Lipstick, shade Syrup

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $25

  2. Revlon ColorStay Overtime Lipcolor

    Endless Spice

    Revlon ColorStay Overtime Lipcolor, shade Endless Spice

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $13.99

Lip gloss

  1. rhode Peptide Lip Tint Nourishing Glaze

    Salty Tan - soft mauve

    rhode Peptide Lip Tint Nourishing Glaze, shade Salty Tan - soft mauve

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Neutral

    $20

  2. Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment

    Cinnamon Sugar

    Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment, shade Cinnamon Sugar

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $22

Lip liner

  1. L.A. Girl Perfect Precision Lip Liner Pencil

    Blushing

    L.A. Girl Perfect Precision Lip Liner Pencil, shade Blushing

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Neutral

    $4

  2. Kosas Hotliner Hyaluronic Acid Contouring Lip Liner

    Mega

    Kosas Hotliner Hyaluronic Acid Contouring Lip Liner, shade Mega

    • Soft colour, close to a natural flush
    • Combination · Pink · Medium · Cool

    $24

Eyeshadow

  1. Alleyoop 11th Hour Cream Eyeshadow & Liner Stick

    Making Mauves

    Alleyoop 11th Hour Cream Eyeshadow & Liner Stick, shade Making Mauves

    • Soft colour, close to a natural flush
    • Combination · Mauve · Medium · Cool

    $20

  2. Anastasia Beverly Hills Glidr Eyeshadow Stick

    DUSTY ROSE

    Anastasia Beverly Hills Glidr Eyeshadow Stick, shade DUSTY ROSE

    • Soft colour, close to a natural flush
    • Combination · Rose · Medium

    $34

See this look in Complete My Look

Saturated or deep colours that stand out.

Blush

  1. Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks

    Velvet Plum

    Bobbi Brown Pot Rouge Cream Blush for Lips & Cheeks, shade Velvet Plum

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $36

  2. Clinique Cheek Pop Powder Blush

    Cola Pop

    Clinique Cheek Pop Powder Blush, shade Cola Pop

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Neutral

    $32

Lipstick

  1. NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    PEEK SHOW

    NYX Professional Makeup Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick, shade PEEK SHOW

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $18.34

  2. Rare Beauty Soft Pinch Tinted Lip Oil Stain

    Affection

    Rare Beauty Soft Pinch Tinted Lip Oil Stain, shade Affection

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $24

Lip gloss

  1. Tom Ford Soleil Lip Balm for Glowing Hydration

    06 Isle

    Tom Ford Soleil Lip Balm for Glowing Hydration, shade 06 Isle

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $45

  2. e.l.f. Cosmetics Pout Clout Lip Plumping Pen

    Plum On Over

    e.l.f. Cosmetics Pout Clout Lip Plumping Pen, shade Plum On Over

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $9

Lip liner

  1. Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil

    Very Berry

    Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil, shade Very Berry

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $23

  2. Sacheu Peel Off Lip Liner STAY-N

    After Party

    Sacheu Peel Off Lip Liner STAY-N, shade After Party

    • Deep colour that stands out
    • Combination · Berry · Deep / dark · Cool

    $14

Eyeshadow

  1. Clinique All About Shadow Quad Eyeshadow

    Morning Java

    Clinique All About Shadow Quad Eyeshadow, shade Morning Java

    • Deep colour that stands out
    • Combination · Pan 2 · Berry · Deep / dark

    $44

  2. Dior BACKSTAGE Eyeshadow Palette

    002 Smoky Essentials

    Dior BACKSTAGE Eyeshadow Palette, shade 002 Smoky Essentials

    • Deep colour that stands out
    • Combination · Pan 6 · Berry · Deep / dark

    $55

See this look in Complete My Look

Each pairing compares two shades’ colours as sampled from retailer swatch images, which are not calibrated and are not how a shade looks worn. It does not predict how the colours look together on you. Price never changes the order.

Shade details

Swatch colour
#8c4a56
L* 39.8 a* 29.2 b* 5.5
Colour family
Berry
stored classification
Colour depth
Deep / dark
from the swatch colour
Undertone
Cool
from the description (“plum”)
Colour description
Not listed
not stated
Finish
Not listed
not stated
Shimmer
Not listed
not stated
Form
Kohl
brand claim, the product name or description (Ulta Beauty)
Data confidence
Medium
Swatch colour measured; little in the words to back it up
Source
Ulta Beauty
checked 5 Nov 2026

Description from Ulta Beauty, kept word for word; the standardised values are stored separately and never replace it. Swatch colours are read from retailer images, which are not colour-calibrated; images from the retailers named under each one.

All shades in this range (12)

e.l.f. Cosmetics Smoky Kohl Eyeliner