Berry · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
6 matches
6 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Format: pencil. Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $4 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Gel Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $10.50 · product priceView at Ulta BeautyThe most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ulta BeautyYour shade $4 at Ulta Beauty
RMS Beauty Straight Line Kohl Eye Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta BeautyNot compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $23 moreMatches: Same form: kohlSame longevity: long-wearing
Differences: Not sold in your colour
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: brown w/ shimmer
Medium confidence· Digital match
Smashbox Always Sharp Longwear Waterproof Kôhl Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$27View at Ulta Beauty
SephoraCosts $18 moreMatches: Same form: kohlSame longevity: long-wearing
Differences: Not sold in your colour
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: rich chocolate brown
Medium confidence· Digital match
Huda Beauty Creamy Kohl Longwear Eye Pencil
Every store that sells this shade · prices as last checked
Sephora$22View at SephoraUlta BeautyCosts $6.99 moreMatches: Same form: kohlSimilar longevity
Differences: Not sold in your colour
Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Medium confidence· Digital match
CoverGirl Exhibitionist 24-Hour Kohl Eyeliner
Every store that sells this shade · prices as last checked
Ulta Beauty$10.99View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same form: kohl
Differences: Not sold in your colour
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: tip, texture, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: rich coffee bean brown
Medium confidence· Digital match
MAC Cosmetics Eye Kohl Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta BeautyCosts $20 moreMatches: Same form: kohl
Differences: Not sold in your colour
A reliable match cannot be determined for this pair (too little listed to compare), so no score is shown.
Not compared: tip, texture, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.
Differences: Not sold in your colour
Retailer shade note: rich black
Medium confidence· Digital match
MAC Cosmetics Kohl Power Eyeliner Pencil
Every store that sells this shade · prices as last checked
Ulta Beauty$24View at Ulta BeautyUlta Beauty Collection Gel Eyeliner Pencil in Plum, against e.l.f. Cosmetics Smoky Kohl Eyeliner in Plum & Go. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Gel Eyeliner Pencil in Plum.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
RMS Beauty Straight Line Kohl Eye Pencil in Plum Definition, against e.l.f. Cosmetics Smoky Kohl Eyeliner in Plum & Go. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To RMS Beauty Straight Line Kohl Eye Pencil in Plum Definition.
No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.
Ulta Beauty Collection Gel Eyeliner Pencil Plum
Ulta BeautyYour shade $4 at Ulta Beauty · product price; shade not separately priced
RMS Beauty Straight Line Kohl Eye Pencil Plum Definition
Ulta BeautyYour shade $4 at Ulta Beauty
32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
