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Gel Eyeliner Pencil Chocolate dupes and alternatives Ulta Beauty Collection

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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29 matches

Must beWaterproof22

Closest shade match: e.l.f. Cosmetics Smoky Kohl Eyeliner French Roast

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Ulta Beauty Collection
ChocolateChange shade
Form and tip: Pencil · Pencil
Wear claims: —
The match
e.l.f. Cosmetics
French Roast
Form and tip: Kohl
Wear claims: —

Format: kohl. Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
96out of 100
Colour
95
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$4Ulta BeautyUlta Beauty
$6.50 less (62%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner Sick Tat Bro

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Ulta Beauty Collection
ChocolateChange shade
Form and tip: Pencil · Pencil
Wear claims: —
The match
MAC Cosmetics
Sick Tat Bro
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 12 hour wear

Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
85
Medium confidence· Digital matchWhy it matches
Match price
$26Ulta BeautyUlta Beauty
Costs $15.50 more

Your shade $10.50 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Epic Wear Liner Stick Long Lasting Eyeliner Pencil

    Brown Shimmer
    Shade match 83
    $9Ulta BeautyUlta Beauty(product price)$1.50 less (14%)

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  2. #4 · Maybelline

    Tattoo Studio Sharpenable Gel Pencil Eyeliner

    Bold Brown
    Shade match 64
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    Master Pigment Pro Eyeliner Pencil

    Taupe
    Shade match 44
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: matte cool taupe

    Medium confidence· Digital match

    View match
  4. #6 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Brown Fondant
    Shade match 90
    $38SephoraSephoraCosts $27.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Shimmer rather than metallic

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Shimmer rather than metallic

    Retailer shade note: warm brown shimmer

    Medium confidence· Digital match

    View match
  5. #7 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    02 French Chocolate
    Shade match 77
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: matte brown

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 73
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  7. #9 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Brown Sugar
    Shade match 70
    $6Ulta BeautyUlta Beauty$4.50 less (43%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  8. #10 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cocoa
    Shade match 70
    $51SephoraSephoraCosts $40.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Gel Eyeliner Pencil

    004 Matte Brown
    Shade match 59
    $18Ulta BeautyUlta BeautyCosts $7.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 43
    $9.49Ulta BeautyUlta Beauty$1.01 less (10%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  11. #13 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Trooper Black
    Shade match 19
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra-black

    Medium confidence· Digital match

    View match
  12. #14 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Flatline
    Shade match 87
    $22Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Same form: pencilSame texture: gelSame finish: metallic

    Differences: Angled brush rather than pencil

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Angled brush rather than pencil

    Retailer shade note: metallic cocoa brown

    Medium confidence· Digital match

    View match
  13. #15 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Brown
    Shade match 87
    $10.99Ulta BeautyUlta BeautyCosts $0.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Brown Denim
    Shade match 65
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 15
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  16. #18 · Buxom

    Flip Side Liner & Shadow Duo

    Back to Black
    Shade match 18
    $27Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same form: pencilSame finish: metallicSame longevity: long-wearing

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: matte black shadow and matte black eyeliner

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    Truffle Diamond
    Shade match 72
    $8Ulta BeautyUlta Beauty$2.50 less (24%)

    Matches: Same form: pencilSimilar tipSame finish: metallic

    Differences: Creamy rather than gel

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Quickliner For Eyes Eyeliner

    Dark Chocolate
    Shade match 50
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  19. #21 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 68
    $22SephoraSephoraCosts $11.50 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  20. #22 · Bobbi Brown

    Long-Wear Cream Waterproof Eyeliner Stick

    Rich Chocolate
    Shade match 81
    $34SephoraSephoraCosts $23.50 more

    Matches: Same form: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: neutral brown

    Medium confidence· Digital match

    View match
  21. #23 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Corrupt
    Shade match 78
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: dark metallic reddish brown shimmer with silver micro-sparkle, glitter finish

    Medium confidence· Digital match

    View match
  22. #24 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Tootsie
    Shade match 71
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: cool medium brown, matte finish

    Medium confidence· Digital match

    View match
  23. #25 · Lancôme

    Le Stylo Waterproof

    Bronze Riche
    Shade match 71
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: metallic bronze

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Light Brown
    Shade match 64
    $6Ulta BeautyUlta Beauty(product price)$4.50 less (43%)

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  25. #27 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 40
    $6.99Ulta BeautyUlta Beauty$3.51 less (33%)

    Matches: Same form: pencilSame longevity: long-wearing

    Differences: Liquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 29
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  27. #29 · Urban Decay

    24/7 Liquid Stick Retractable Waterproof Eyeliner + Brush

    Brown Noise
    Shade match 64
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSimilar tipSimilar longevity

    Differences: Liquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel · Matte rather than metallic

    Retailer shade note: deep matte brown

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    Quickliner For Eyes Intense Eyeliner

    Intense Clove
    Shade match 91
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencil

    Differences: Liquid rather than gel

    Score details
    Form & tip
    100
    Formula
    40
    Wear claims
    not scored yet

    Not compared: tip, finish, waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

See 4 in other formats

Why the closest shade match works

e.l.f. Cosmetics Smoky Kohl Eyeliner in French Roast, against Ulta Beauty Collection Gel Eyeliner Pencil in Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeChocolateClosest shade matchFrench RoastScore
Form & tip45% of overall70
Form70PencilKohlSome differenceKohl rather than pencil
Tipnot comparablePencilNot listedNot comparableTip not listed for one product
Formula30% of overall—
Texturenot comparableGelNot listedNot comparableTexture not listed for one product
Finishnot comparableMetallicNot listedNot comparableFinish not listed for one product
Wear claims25% of overall85
Waterproofnot comparableNot listedNot listedNot comparableNeither product lists waterproof wear
Smudge resistancenot comparableNot listedNot listedNot comparableNeither product lists smudge resistance
Longevity85Long-wearingLong-wearingSameBoth claim long wear
Overall match 68/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Smoky Kohl Eyeliner in French Roast.

Same or better

  • Same longevity: long-wearing

Different

  • Kohl rather than pencil

Not compared

  • Tip: not listed for one
  • Texture: not listed for one
  • Finish: not listed for one
  • Waterproof: not listed for either
  • Smudge resistance: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Sick Tat Bro, against Ulta Beauty Collection Gel Eyeliner Pencil in Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeChocolateClosest overall alternativeSick Tat BroScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tip100PencilPencilSameSame tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall85
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing12-hour wearCloseBoth claim long wear
Overall match 95/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Sick Tat Bro.

Same or better

  • Same form: pencil
  • Same tip: pencil
  • Same texture: gel
  • Same finish: metallic
  • Similar longevity

Not compared

  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

e.l.f. Cosmetics Smoky Kohl Eyeliner French Roast

Best price
$4Ulta BeautyUlta Beauty
$6.50 less (62%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner Sick Tat Bro

Match price
$26Ulta BeautyUlta Beauty
Costs $15.50 more

Your shade $10.50 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.