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Gel Eyeliner Pencil Iris Blooms dupes and alternatives Ulta Beauty Collection

Purple · Light

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Closest shade matchClosest overall alternative: NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Periwinkle Pop

The equivalent shade and the most similar eyeliner overall.

Your shade
Ulta Beauty Collection
Iris BloomsChange shade
Form and tip: Pencil · Pencil
Wear claims: —
The match
NYX Professional Makeup
Periwinkle Pop
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear

Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
85
Shade match
91out of 100
Colour
86
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$9Ulta BeautyUlta Beauty
$1.50 less (14%)

Your shade $10.50 at Ulta Beauty · product price; shade not separately priced

Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Tattoo Studio Sharpenable Gel Pencil Eyeliner

    Stardust Chrome
    Shade match 81
    $5.49$10.99Ulta BeautyUlta Beauty$5.01 less (48%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Color Excess Gel Pencil Waterproof Eyeliner

    Commitment Issues
    Shade match 74
    $26Ulta BeautyUlta BeautyCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: bright lilac

    Medium confidence· Digital match

    View match
  3. #4 · Makeup By Mario

    Master Pigment Pro Eyeliner Pencil

    Taupe
    Shade match 1
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte cool taupe

    Medium confidence· Digital match

    View match
  4. #5 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Silver Spark
    Shade match 2
    $38SephoraSephoraCosts $27.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourShimmer rather than metallic

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Shimmer rather than metallic

    Retailer shade note: silver shimmer

    Medium confidence· Digital match

    View match
  5. Shade match 25
    $6Ulta BeautyUlta Beauty(product price)$4.50 less (43%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  6. #7 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    04 Leading Lights
    Shade match 8
    $26Ulta BeautyUlta BeautyCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: glitter khaki

    Medium confidence· Digital match

    View match
  7. Shade match 6
    $23Ulta BeautyUlta BeautyCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: matte neutral beige

    Medium confidence· Digital match

    View match
  8. Shade match 2
    $51SephoraSephoraCosts $40.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: Nude

    Medium confidence· Digital match

    View match
  9. #10 · Kylie Cosmetics

    Gel Eyeliner Pencil

    004 Matte Brown
    Shade match 0
    $18Ulta BeautyUlta BeautyCosts $7.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  10. #11 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 0
    $9.49Ulta BeautyUlta Beauty$1.01 less (10%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  11. Shade match 0
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  12. #13 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Lavendata
    Shade match 48
    $22Ulta BeautyUlta Beauty(product price)Costs $11.50 more

    Matches: Same form: pencilSame texture: gelSame finish: metallic

    Differences: Angled brush rather than pencil

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Angled brush rather than pencil

    Retailer shade note: matte pastel lavender

    Medium confidence· Digital match

    View match
  13. #14 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Grey
    Shade match 2
    $10.99Ulta BeautyUlta BeautyCosts $0.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  14. #15 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Polar White
    Shade match 1
    $5.99$11.99Ulta BeautyUlta Beauty$4.51 less (43%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  15. #16 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 0
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  16. #17 · Buxom

    Flip Side Liner & Shadow Duo

    Dolly Daze
    Shade match 2
    $27Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same form: pencilSame finish: metallicSame longevity: long-wearing

    Differences: Not sold in your colourCreamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel

    Retailer shade note: matte mauve eyeliner and shimmer pink eyeshadow

    Medium confidence· Digital match

    View match
  17. #18 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    Quartz Queen
    Shade match 3
    $8Ulta BeautyUlta Beauty$2.50 less (24%)

    Matches: Same form: pencilSimilar tipSame finish: metallic

    Differences: Not sold in your colourCreamy rather than gel

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel

    Medium confidence· Digital match

    View match
  18. #19 · Clinique

    Quickliner For Eyes Eyeliner

    Slate
    Shade match 0
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame longevity: long-wearing

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Medium confidence· Digital match

    View match
  19. #20 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 0
    $22SephoraSephoraCosts $11.50 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  20. #21 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Space Cowboy
    Shade match 15
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Retailer shade note: light champagne gold with silver sparkle, shimmer finish

    Medium confidence· Digital match

    View match
  21. #22 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Faux Doe
    Shade match 6
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Retailer shade note: light beige, metallic finish

    Medium confidence· Digital match

    View match
  22. #23 · Lancôme

    Le Stylo Waterproof

    Radiant White
    Shade match 1
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  23. #24 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    White Pearl
    Shade match 1
    $6Ulta BeautyUlta Beauty(product price)$4.50 less (43%)

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  24. Shade match 1
    $34SephoraSephoraCosts $23.50 more

    Matches: Same form: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Retailer shade note: warm mid-tone grey brown

    Medium confidence· Digital match

    View match
  25. #26 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 0
    $6.99Ulta BeautyUlta Beauty$3.51 less (33%)

    Matches: Same form: pencilSame longevity: long-wearing

    Differences: Not sold in your colourLiquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Liquid rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  26. #27 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 0
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  27. Shade match 41
    $26Ulta BeautyUlta BeautyCosts $15.50 more

    Matches: Same form: pencilSimilar tipSimilar longevity

    Differences: Liquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel · Matte rather than metallic

    Retailer shade note: shimmery periwinkle

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

See 4 in other formats

Why the closest match works

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Periwinkle Pop, against Ulta Beauty Collection Gel Eyeliner Pencil in Iris Blooms. Every attribute compared, with its share of the score.

ComparedYour shadeIris BloomsClosest matchPeriwinkle PopScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tip100PencilPencilSameSame tip
Formula30% of overall100
Texturenot comparableGelNot listedNot comparableTexture not listed for one product
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall85
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing36-hour wearCloseBoth claim long wear
Overall match 95/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Periwinkle Pop.

Same or better

  • Same form: pencil
  • Same tip: pencil
  • Same finish: metallic
  • Similar longevity

Not compared

  • Texture: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy Periwinkle Pop

Match price
$9Ulta BeautyUlta Beauty
$1.50 less (14%)

Your shade $10.50 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.