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Gel Eyeliner Pencil Smoke dupes and alternatives Ulta Beauty Collection

Grey · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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28 matches

Must beWaterproof22

Closest shade match: NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner Stone Washed

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Ulta Beauty Collection
SmokeChange shade
Form and tip: Pencil · Pencil
Wear claims: —
The match
NYX Professional Makeup
Stone Washed
Form and tip: Liquid · Felt tip
Wear claims: Waterproof · 24 hour wear

Format: liquid. Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
91out of 100
Colour
85
Depth
96
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$10Ulta BeautyUlta Beauty
$0.50 less (5%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Gunmetal Gaze

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
Ulta Beauty Collection
SmokeChange shade
Form and tip: Pencil · Pencil
Wear claims: —
The match
NYX Professional Makeup
Gunmetal Gaze
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 36 hour wear

Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
85
Medium confidence· Digital matchWhy it matches
Best price
$9Ulta BeautyUlta Beauty
$1.50 less (14%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Maybelline

    Tattoo Studio Sharpenable Gel Pencil Eyeliner

    Intense Charcoal
    Shade match 68
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  2. #4 · MAC Cosmetics

    Color Excess Gel Pencil Waterproof Eyeliner

    Glide Or Die
    Shade match 63
    $26Ulta BeautyUlta Beauty(product price)Costs $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Retailer shade note: carbon black

    Medium confidence· Digital match

    View match
  3. #5 · Makeup By Mario

    Master Pigment Pro Eyeliner Pencil

    Taupe
    Shade match 25
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte cool taupe

    Medium confidence· Digital match

    View match
  4. #6 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Rockstud Noir
    Shade match 42
    $38SephoraSephoraCosts $27.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Shimmer rather than metallic

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Shimmer rather than metallic

    Retailer shade note: deep black matte

    Medium confidence· Digital match

    View match
  5. #7 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    08 Eiffel Diamond
    Shade match 74
    $26Ulta BeautyUlta BeautyCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: glitter black

    Medium confidence· Digital match

    View match
  6. #8 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Trooper Black
    Shade match 31
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra-black

    Medium confidence· Digital match

    View match
  7. #9 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cocoa
    Shade match 30
    $51SephoraSephoraCosts $40.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  8. #10 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Blackout
    Shade match 30
    $5Ulta BeautyUlta Beauty$5.50 less (52%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  9. #11 · Kylie Cosmetics

    Gel Eyeliner Pencil

    009 Shimmery Black
    Shade match 25
    $18Ulta BeautyUlta BeautyCosts $7.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  10. #12 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 17
    $9.49Ulta BeautyUlta Beauty$1.01 less (10%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 16
    $26SephoraSephoraCosts $15.50 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic

    Medium confidence· Digital match

    View match
  12. #14 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Deep Current
    Shade match 36
    $22Ulta BeautyUlta BeautyCosts $11.50 more

    Matches: Same form: pencilSame texture: gelSame finish: metallic

    Differences: Angled brush rather than pencil

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Angled brush rather than pencil

    Retailer shade note: metallic ocean blue with sparkling reflects

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Taupe Grey
    Shade match 90
    $5.99$11.99Ulta BeautyUlta Beauty$4.51 less (43%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Tattoo Studio Smokey Gel Pencil Eyeliner

    Smokey Grey
    Shade match 38
    $10.99Ulta BeautyUlta BeautyCosts $0.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 21
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  16. #18 · Buxom

    Flip Side Liner & Shadow Duo

    Back to Black
    Shade match 24
    $27Ulta BeautyUlta BeautyCosts $16.50 more

    Matches: Same form: pencilSame finish: metallicSame longevity: long-wearing

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: matte black shadow and matte black eyeliner

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    Truffle Diamond
    Shade match 52
    $8Ulta BeautyUlta Beauty$2.50 less (24%)

    Matches: Same form: pencilSimilar tipSame finish: metallic

    Differences: Creamy rather than gel

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Quickliner For Eyes Eyeliner

    Slate
    Shade match 73
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  19. #21 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Obsidian
    Shade match 34
    $22SephoraSephoraCosts $11.50 more

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    not scored yet

    Not compared: waterproof, smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra black

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Le Stylo Waterproof

    Noir Onyx
    Shade match 86
    $29Ulta BeautyUlta BeautyCosts $18.50 more

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: metallic black

    Medium confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Charcoal
    Shade match 82
    $6Ulta BeautyUlta Beauty(product price)$4.50 less (43%)

    Matches: Same form: pencilSame tip: pencilSame longevity: long-wearing

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  22. #24 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Smoke
    Shade match 65
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: deepest gray, matte finish

    Medium confidence· Digital match

    View match
  23. #25 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Cool Coyote
    Shade match 64
    $23SephoraSephoraCosts $12.50 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: cool charcoal, matte finish

    Medium confidence· Digital match

    View match
  24. #26 · Bobbi Brown

    Long-Wear Cream Waterproof Eyeliner Stick

    Panther
    Shade match 48
    $34SephoraSephoraCosts $23.50 more

    Matches: Same form: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: rich black

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 24
    $11.99Ulta BeautyUlta BeautyCosts $1.49 more

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  26. #28 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 6
    $6.99Ulta BeautyUlta Beauty$3.51 less (33%)

    Matches: Same form: pencilSame longevity: long-wearing

    Differences: Not sold in your colourLiquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Liquid rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  27. #29 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Charcoal
    Shade match 48
    $6Ulta BeautyUlta Beauty$4.50 less (43%)

    Matches: Same form: pencilSimilar tipSame longevity: long-wearing

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

See 4 in other formats

Why the closest shade match works

NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Stone Washed, against Ulta Beauty Collection Gel Eyeliner Pencil in Smoke. Every attribute compared, with its share of the score.

ComparedYour shadeSmokeClosest shade matchStone WashedScore
Form & tip45% of overall23
Form20PencilLiquidDifferentLiquid rather than pencil
Tip30PencilFelt tipDifferentFelt tip rather than pencil
Formula30% of overall34
Texture40GelLiquidSome differenceLiquid rather than gel
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall85
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedNot listedNot comparableNeither product lists smudge resistance
Longevity85Long-wearing24-hour wearCloseBoth claim long wear
Overall match 42/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner in Stone Washed.

Same or better

  • Similar longevity

Different

  • Liquid rather than pencil
  • Felt tip rather than pencil
  • Liquid rather than gel
  • Matte rather than metallic

Not compared

  • Waterproof: not listed for one
  • Smudge resistance: not listed for either

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Baseno siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
View full match

Why the closest overall alternative works

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Gunmetal Gaze, against Ulta Beauty Collection Gel Eyeliner Pencil in Smoke. Every attribute compared, with its share of the score.

ComparedYour shadeSmokeClosest overall alternativeGunmetal GazeScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tip100PencilPencilSameSame tip
Formula30% of overall100
Texturenot comparableGelNot listedNot comparableTexture not listed for one product
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall85
Waterproofnot comparableNot listedClaimedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableNot listedClaimedNot comparableSmudge resistance not listed for one product
Longevity85Long-wearing36-hour wearCloseBoth claim long wear
Overall match 95/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil in Gunmetal Gaze.

Same or better

  • Same form: pencil
  • Same tip: pencil
  • Same finish: metallic
  • Similar longevity

Not compared

  • Texture: not listed for one
  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Baseno siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

NYX Professional Makeup Epic Ink Waterproof Liquid Eyeliner Stone Washed

Best price
$10Ulta BeautyUlta Beauty
$0.50 less (5%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

NYX Professional Makeup Epic Wear Liner Stick Long Lasting Eyeliner Pencil Gunmetal Gaze

Best price
$9Ulta BeautyUlta Beauty
$1.50 less (14%)

Your shade $10.50 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.