Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Claims transfer resistance
Differences: Pink rather than berry· Sheer tint rather than matte (finish)· Sheer rather than buildable (opacity)
Score details
Shade match
86
Finish & visual result
54
Wear & performance
40
Comfort & suitability
100
Very close colour · Sheer tint · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than berry · Sheer tint rather than matte (finish) · Sheer rather than buildable (opacity) · 12-hour wear rather than not listed (longevity)
Matches: Same finish: matte· Same opacity: buildable· Claims transfer resistance
Differences: Neutral rather than cool undertone· Pink rather than berry· 12-hour wear rather than not listed (longevity)
Score details
Shade match
68
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Slight colour difference · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than berry · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same finish: matte· Same opacity: buildable· Claims transfer resistance
Differences: Warm rather than cool undertone· Pink rather than berry· 12-hour wear rather than not listed (longevity)
Score details
Shade match
66
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Warm rather than cool undertone · Pink rather than berry · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
$13Ulta Beauty(product price)$19 less (59%)4.2 (9,047)
Matches: Same cool undertone· Claims transfer resistance· Both claim comfort
Differences: Pink rather than berry· Opaque rather than buildable (opacity)· 16-hour wear rather than not listed (longevity)
Score details
Shade match
73
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Pink rather than berry · Opaque rather than buildable (opacity) · 16-hour wear rather than not listed (longevity) · Does not claim hydration
$12.99Ulta Beauty(product price)$19.01 less (59%)4.4 (49,497)
Matches: Same cool undertone· Same finish: matte· Claims transfer resistance
Differences: Noticeably different swatch colour· Nude rather than berry· Long-wearing rather than not listed (longevity)
Score details
Shade match
62
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Slight colour difference · Matte
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than berry · Long-wearing rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Same cool undertone· Same finish: matte· Both claim hydration
Differences: Noticeably different swatch colour· Nude rather than berry· Sheer rather than buildable (opacity)
Score details
Shade match
64
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Matte · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Nude rather than berry · Sheer rather than buildable (opacity) · 10-hour wear rather than not listed (longevity) · Does not claim comfort
Matches: Same cool undertone· Same finish: matte· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Pink rather than berry
Score details
Shade match
59
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Matte
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than berry · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same cool undertone· Same opacity: buildable· Both claim hydration
Differences: Noticeably different swatch colour· Lighter· Pink rather than berry
Score details
Shade match
56
Finish & visual result
100
Wear & performance
40
Comfort & suitability
70
Slight colour difference · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Pink rather than berry · Long-wearing rather than not listed (longevity) · Does not claim comfort
Sephora Collection About That Shine Sheer Shine Lipstick in 12 Brilliant Berry, against Lancôme Lip Idôle CuddleBlur Lip Velvet in 23 Cozy Berry. Every attribute compared, with its share of the score.
ComparedYour shade23 Cozy BerryClosest match12 Brilliant BerryHow they compareScore
Shade match60% of overall97
Colour60%95#f1597d#f8517cLooks identicalColour difference 1.3 (0 is identical)
Depth15%100LightLightSameDepth difference 0.0 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100BerryBerrySameSame colour family
Finish & visual result20% of overall54
Finish55%45MatteSheer tintSome differenceSheer tint finish rather than matte
Opacity45%65BuildableSheerSome differenceSheer rather than buildable
Wear & performance15% of overall · 1 of 2 compared40
Longevity60%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 80/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora$6 less (19%)
Ulta Beauty
