Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
No match is close enough in colour to recommend as an overall alternative (shade match under 70).
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Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Mauve rather than purple· Buildable rather than sheer (opacity)
Score details
Shade match
31
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Mauve rather than purple · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same opacity: sheer· Both claim comfort
Differences: Noticeably different swatch colour· Rose rather than purple· Sheer tint rather than shimmer (finish)
Score details
Shade match
27
Finish & visual result
78
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than purple · Sheer tint rather than shimmer (finish) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Same opacity: sheer· Both claim comfort
Differences: Noticeably different swatch colour· Pink rather than purple· Sheer tint rather than shimmer (finish)
Score details
Shade match
27
Finish & visual result
78
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Sheer tint rather than shimmer (finish) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
32
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Visibly different colour · Buildable
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity) · Does not claim comfort
Matches: Same cool undertone· Same opacity: sheer· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Plum rather than purple
Score details
Shade match
23
Finish & visual result
78
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Plum rather than purple · Sheer tint rather than shimmer (finish) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Pink rather than purple· Buildable rather than sheer (opacity)
Score details
Shade match
27
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Buildable
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than purple · Buildable rather than sheer (opacity) · 12-hour wear rather than not listed (longevity)
Matches: Same cool undertone· Same opacity: sheer· Both claim comfort
Differences: Noticeably different swatch colour· Deeper· Pink rather than purple
Score details
Shade match
23
Finish & visual result
78
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than purple · Sheer tint rather than shimmer (finish) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Rose rather than purple· Buildable rather than sheer (opacity)
Score details
Shade match
26
Finish & visual result
65
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Buildable
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Rose rather than purple · Buildable rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
Matches: Same cool undertone· Both claim comfort· Both claim hydration
Differences: Noticeably different swatch colour· Deeper· Satin rather than shimmer (finish)
Score details
Shade match
37
Finish & visual result
28
Wear & performance
40
Comfort & suitability
100
Visibly different colour · Satin · Opaque
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Satin rather than shimmer (finish) · Opaque rather than sheer (opacity) · Long-wearing rather than not listed (longevity)
MAC Cosmetics Squirt Plumping Lip Gloss Stick in Violet Beta, against Lancôme Lip Idôle CuddleBlur Lip Velvet in 26 Ice Ice Cuddling. Every attribute compared, with its share of the score.
ComparedYour shade26 Ice Ice CuddlingClosest shade matchViolet BetaHow they compareScore
Shade match60% of overall64
Colour60%40#8f7bca#a66eb7Visibly different colourColour difference 8.8 (0 is identical)
Depth15%96LightMediumCloseDepth difference 2.3 on the 0–100 scale
Undertone13%100CoolCoolSameSame product undertone
Colour family13%100PurplePurpleSameSame colour family
Finish & visual result20% of overall · 1 of 2 compared100
Finish55%—not comparableShimmerNot listedNot listed for eitherA finish not listed for one product
Opacity45%100SheerSheerSameSame sheer opacity
Wear & performance15% of overall · none of 2 comparable50
Longevity60%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort50%40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Overall match 69/100Shade match 64/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$5 less (16%)
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