Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Cool rather than neutral undertone· Mauve rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
79
Finish & visual result
84
Wear & performance
40
Comfort & suitability
100
Very close colour · Matte · Opaque
Ingredients (not scored): 11% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than plum · Opaque rather than buildable (opacity) · 24-hour wear rather than not listed (longevity)
$6.49$12.99Ulta Beauty$25.51 less (80%)4.1 (18,785)
Matches: Same finish: matte· Same opacity: buildable· Claims transfer resistance
Differences: Cool rather than neutral undertone· Berry rather than plum· 12-hour wear rather than not listed (longevity)
Score details
Shade match
78
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Differences: Cool rather than neutral undertone· Opaque rather than buildable (opacity)· Long-wearing rather than not listed (longevity)
Score details
Shade match
80
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Opaque rather than buildable (opacity) · Long-wearing rather than not listed (longevity) · Does not claim hydration
Retailer shade note: rosy plum with a matte finish
Matches: Near-identical swatch colour· Both claim comfort· Both claim hydration
Differences: Cool rather than neutral undertone· Pink rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
80
Finish & visual result
72
Wear & performance
40
Comfort & suitability
100
Looks identical · Satin · Opaque
Ingredients (not scored): 5% ingredient overlap
Differences: Cool rather than neutral undertone · Pink rather than plum · Opaque rather than buildable (opacity) · 12-hour wear rather than not listed (longevity)
Differences: Cool rather than neutral undertone· Berry rather than plum· Sheer rather than buildable (opacity)
Score details
Shade match
78
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Close colour · Matte · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than plum · Sheer rather than buildable (opacity) · 10-hour wear rather than not listed (longevity) · Does not claim comfort
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Warm rather than neutral undertone· Nude rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
77
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 3% ingredient overlap
Differences: Warm rather than neutral undertone · Nude rather than plum · Opaque rather than buildable (opacity) · 8-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Cool rather than neutral undertone· Rose rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
74
Finish & visual result
84
Wear & performance
40
Comfort & suitability
100
Very close colour · Matte · Opaque
Ingredients (not scored): 14% ingredient overlap
Differences: Cool rather than neutral undertone · Rose rather than plum · Opaque rather than buildable (opacity) · Long-wearing rather than not listed (longevity)
Matches: Same finish: matte· Same opacity: buildable· Claims transfer resistance
Differences: Cool rather than neutral undertone· Berry rather than plum· 12-hour wear rather than not listed (longevity)
Score details
Shade match
73
Finish & visual result
100
Wear & performance
40
Comfort & suitability
40
Close colour · Matte · Buildable
Ingredients (not scored): 17% ingredient overlap
Differences: Cool rather than neutral undertone · Berry rather than plum · 12-hour wear rather than not listed (longevity) · Does not claim comfort · Does not claim hydration
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Warm rather than neutral undertone· Rose rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
75
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than neutral undertone · Rose rather than plum · Opaque rather than buildable (opacity) · 24-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Very close colour· Same finish: matte· Claims transfer resistance
Differences: Cool rather than neutral undertone· Nude rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
75
Finish & visual result
84
Wear & performance
40
Comfort & suitability
70
Very close colour · Matte · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Nude rather than plum · Opaque rather than buildable (opacity) · 24-hour wear rather than not listed (longevity) · Does not claim hydration
$13Ulta Beauty(product price)$19 less (59%)4.2 (9,047)
Matches: Very close colour· Claims transfer resistance· Both claim comfort
Differences: Cool rather than neutral undertone· Brown rather than plum· Opaque rather than buildable (opacity)
Score details
Shade match
82
Finish & visual result
65
Wear & performance
40
Comfort & suitability
70
Very close colour · Opaque
Ingredients (not scored): 9% ingredient overlap
Differences: Cool rather than neutral undertone · Brown rather than plum · Opaque rather than buildable (opacity) · 16-hour wear rather than not listed (longevity) · Does not claim hydration
Matches: Same finish: matte· Both claim comfort· Both claim hydration
Differences: Cool rather than neutral undertone· Mauve rather than plum· Sheer rather than buildable (opacity)
Score details
Shade match
72
Finish & visual result
84
Wear & performance
40
Comfort & suitability
100
Close colour · Matte · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Cool rather than neutral undertone · Mauve rather than plum · Sheer rather than buildable (opacity) · 12-hour wear rather than not listed (longevity)
Milani Color Fetish Matte Lipstick in Smitten, against Lancôme Lip Idôle CuddleBlur Lip Velvet in 60 Million-Dollar Berry. Every attribute compared, with its share of the score.
ComparedYour shade60 Million-Dollar BerryClosest matchSmittenHow they compareScore
Shade match60% of overall87
Colour60%87#b0474e#a74651Very close colourColour difference 2.7 (0 is identical)
Depth15%96MediumMediumSameDepth difference 2.3 on the 0–100 scale
Undertone13%60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family13%100PlumPlumSameSame colour family
Finish & visual result20% of overall84
Finish55%100MatteMatteSameSame matte finish
Opacity45%65BuildableOpaqueSome differenceOpaque rather than buildable
Wear & performance15% of overall · none of 2 comparable50
Longevity60%—not comparableNot listedNot listedNot listed for eitherNeither product lists long wear
Transfer resistance40%—not comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort50%100ClaimedClaimedSameBoth products claim a comfortable feel
Overall match 81/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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