Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $36 at Sephora
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at Sephora
Ulta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Sephora$2 less (6%)Matches: Same cool undertoneSame medium coverageBoth claim a skin-like finish
Differences: Not marketed for dry/combination/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Not marketed for dry/combination/oily skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty$1 less (3%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautySephoraCosts $12 moreMatches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneNot marketed for dry skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $20 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than cool undertoneNot marketed for oily skinContains drying alcohol
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than cool undertone · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with olive undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$12 less (33%)Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (33%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$21.60 less (60%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$14.40View at Ulta BeautyUlta Beauty(product price)$12 less (33%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $24 moreMatches: Same cool undertoneSame medium coverageClaims transfer resistance
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: deep, cool rosy
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (56%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Olive rather than cool undertoneNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than cool undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$22 less (61%)Matches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: dark or deep skin tones with a neutral warm undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Both claim a skin-like finishClaims a blurring effectBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneLight rather than medium coverage
Close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Light rather than medium coverage · Not marketed for oily skin
Retailer shade note: tan-deep with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Unreal Skin Sheer Glow Tint Hydrating Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $12 moreMatches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneNot marketed for dry skinContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: dark with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$21.05 less (58%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for dry/combination skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/combination skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78 · out of stockView at WalmartUlta Beauty$14.95View at Ulta BeautyTarget$14.99View at TargetCVS$16.49View at CVSWalmart$29.56 · out of stockView at WalmartUlta BeautyCosts $34 moreMatches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Both claim a skin-like finishClaims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo long-wear claim
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Claims a blurring effectBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed
Close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame medium coverageClaims a blurring effect
Differences: Olive rather than cool undertoneNo skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than cool undertone · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: D2 - deep with warm undertones, and an olive tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty$17.80 less (49%)Matches: Very close colourBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Well People Supernatural Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$18.20View at Ulta BeautySephoraCosts $2 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Not marketed for dry skin
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3.50 moreMatches: Very close colourSame medium coverageClaims not settling into lines
Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed · No long-wear claim · Not marketed for dry skin
Retailer shade note: deepest skin w/ neutral to golden undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39.50 · product priceView at Ulta BeautyUlta BeautyCosts $36 moreMatches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Slightly warmer undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$72View at Ulta BeautySephoraCosts $8 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty$19.01 less (53%)Matches: Near-identical swatch colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim
Looks identical · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Target$13.99View at TargetWalmart$15.12View at WalmartUlta Beauty$16.99View at Ulta Beauty
Walgreens$16.99View at WalgreensCVS$16.99View at CVSSephoraCosts $8 moreMatches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Slightly warmer undertoneNo skin-like finish claimedDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $18 moreMatches: Very close colourClaims a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)Costs $33 moreMatches: Very close colourBoth claim long-wearing
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: dark-deep shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Arbor 7C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
W10.5
$16.99
NW45
$30
4N72
$35
Truffle
6.5N
$38
Deep 6C
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 500C, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Arbor 7C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Lancôme Teint Idole Ultra Wear Natural Matte Foundation in 500C.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation in N9 Neutral Medium Deep, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Arbor 7C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in N9 Neutral Medium Deep.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Lancôme Teint Idole Ultra Wear Natural Matte Foundation 500C
SephoraYour shade $36 at Sephora
L'Oréal Paris True Match Super-Blendable Foundation N9 Neutral Medium Deep
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced · lowest price $9.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
