Rich deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $36 at Sephora
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$17.01 less (47%)Matches: Very close colourSame neutral undertoneSame medium coverage
Differences: Contains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$18.99View at CVSUlta Beauty(product price)Costs $20 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Buildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Buildable rather than medium coverage
Retailer shade note: deeper with neutral undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $4 moreMatches: Near-identical swatch colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNo long-wear claimNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: rich skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: No skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: D6 - very deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sUlta BeautyCosts $6 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Full rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $12 moreMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Not marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for rich deep skintones with neutral golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$1 less (3%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertone
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone
Medium confidence· Digital match
Iconic London Super Smoother Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$35View at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly lighterSlightly cooler undertoneBuildable rather than medium coverage
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage
Retailer shade note: deeper with cool red undertones
Medium confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautySephora$12 less (33%)Matches: Same neutral undertoneSame medium coverageBoth claim long-wearing
Differences: No skin-like finish claimedNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta BeautyCosts $9 moreMatches: Very close colourSame neutral undertoneBoth claim a skin-like finish
Differences: Full rather than medium coverageContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · Contains drying alcohol
Retailer shade note: for extra deep neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautyUlta Beauty(product price)$17.01 less (47%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly lighterSlightly cooler undertoneContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephoraCosts $19 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: Slightly lighterNo skin-like finish claimedNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $16 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: Slightly deeperNo skin-like finish claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $8 moreMatches: Same neutral undertoneSame medium coverageBoth claim long-wearing
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$16.01 less (44%)Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly cooler undertoneBuildable rather than medium coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage
Medium confidence· Digital match
L'Oréal Paris Infallible Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $19.99 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneDoes not claim a lightweight feelNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: deepest with rosy undertones
Medium confidence· Digital match
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49 · low stockView at Macy'sSephoraCosts $4 moreMatches: Same medium coverageBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Slightly warmer undertoneNo long-wear claimNot marketed for oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Not marketed for oily skin
Retailer shade note: rich skin tones with warm undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$19.01 less (53%)Matches: Same neutral undertoneBoth claim a skin-like finishClaims a blurring effect
Differences: Light rather than medium coverageNo long-wear claim
Close colour · Radiant · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than medium coverage · No long-wear claim
Medium confidence· Digital match
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)Costs $6 moreMatches: Very close colourBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourClaims not settling into linesBoth claim a lightweight feel
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed
Retailer shade note: very deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $14 moreMatches: Same neutral undertoneSame medium coverageClaims a blurring effect
Differences: No skin-like finish claimedNot marketed for dry/oily skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: Extra deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (44%)Matches: Same neutral undertoneBoth claim long-wearingBoth claim a lightweight feel
Differences: Full rather than medium coverageNo skin-like finish claimed
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$12 less (33%)Matches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: for the deepest darkest skin tone w/ a warm undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$22.01 less (61%)Matches: Same medium coverageBoth claim a skin-like finish
Differences: Slightly lighterSlightly cooler undertoneNo long-wear claim
Close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Slightly cooler undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.64View at WalmartAmazonSee price at AmazonView at AmazonSephoraCosts $24 moreMatches: Same neutral undertoneSame medium coverageClaims transfer resistance
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: very deep, neutral
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $19 moreMatches: Very close colourSame neutral undertoneSame medium coverage
Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: deepest with neutral rich-brown undertones
Medium confidence· Digital match
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $19 moreMatches: Very close colourSame neutral undertoneClaims a blurring effect
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry skin
Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$20 less (56%)Matches: Same medium coverageBoth claim a skin-like finishClaims a blurring effect
Differences: Slightly deeperSlightly warmer undertoneNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 28 matches
The closest shade to LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Hazelnut 8N (Rich deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
175
$12.99
17.75 Deep
$36
Sable
$36
60W mahogany warm
$32
8N
$38
28C
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Hazelnut 8N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 485.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
about-face THE PERFORMER Skin-Focused Foundation in RD1NEUTRAL, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Hazelnut 8N. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To about-face THE PERFORMER Skin-Focused Foundation in RD1NEUTRAL.
3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 485
SephoraYour shade $36 at Sephora
about-face THE PERFORMER Skin-Focused Foundation RD1NEUTRAL
Ulta BeautyYour shade $36 at Sephora · product price; shade not separately priced
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
