Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $36 at Sephora
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45
Every store that sells this shade · prices as last checked
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $36 at Sephora
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21 · out of stockView at Ulta Beauty
Target$30View at TargetRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$24 less (67%)Matches: Very close colourSame warm undertoneSame medium coverage
Differences: No long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyTarget$6 less (17%)Matches: Same warm undertoneBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly lighterBuildable rather than medium coverage
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Buildable rather than medium coverage
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $4 moreMatches: Very close colourSame warm undertoneBoth claim a skin-like finish
Differences: Full rather than medium coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Does not claim a lightweight feel
Retailer shade note: dark with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.90 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Buildable rather than medium coverageNo skin-like finish claimedContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Contains drying alcohol
Medium confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Contains listed fragrance
Retailer shade note: dark with neutral undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty$20.01 less (56%)Matches: Very close colourBoth claim a skin-like finishBoth claim long-wearing
Differences: Light rather than medium coverage
Very close colour · Dewy · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Light rather than medium coverage
Low confidence· Digital match
Palladio Beauty Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$15.99View at Ulta BeautyTarget$15.99View at Target
Sephora$4 less (11%)Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: neutral walnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $8 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)$16 less (44%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Full rather than medium coverageNo skin-like finish claimedNot marketed for dry/oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed · Not marketed for dry/oily skin
Retailer shade note: warm mid-brown with soft depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$22.01 less (61%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than warm undertoneNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$8.70 less (24%)Matches: Very close colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Buildable rather than medium coverageNo skin-like finish claimedNot marketed for dry/combination/oily skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · Not marketed for dry/combination/oily skin
Retailer shade note: beige
Low confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautySephoraCosts $8 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: No skin-like finish claimedDoes not claim a lightweight feelNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $2 moreMatches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Light rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed
Retailer shade note: for deep to rich skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyUlta Beauty(product price)$16 less (44%)Matches: Very close colourSimilar undertone (neutral vs warm)Both claim long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephoraCosts $13 moreMatches: Very close colourSame warm undertoneSame medium coverage
Differences: No skin-like finish claimedNot marketed for dry/combination/oily skinContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for dry/combination/oily skin · Contains listed fragrance
Retailer shade note: deep warm 5.5
Medium confidence· Digital match
Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta BeautyCosts $27 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Full rather than medium coverageNo skin-like finish claimed
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beauty$63View at Ulta BeautyUlta Beauty(product price)$23.01 less (64%)Matches: Very close colourSame warm undertoneBoth claim long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonWalmart$21.22 less (59%)Matches: Very close colourSimilar undertone (neutral vs warm)Same medium coverage
Differences: No skin-like finish claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty(product price)$27 less (75%)Matches: Very close colourBoth claim long-wearing
Differences: Full rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)Costs $33 moreMatches: Near-identical swatch colourBoth claim long-wearing
Differences: Neutral rather than warm undertoneLight rather than medium coverageNo skin-like finish claimed
Looks identical · Radiant · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: deep shade, neutral undertone
Medium confidence· Digital match
Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$23.41 less (65%)Matches: Very close colourSame warm undertoneClaims a blurring effect
Differences: Light rather than medium coverageNo skin-like finish claimedDoes not claim a lightweight feel
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97View at WalmartTarget$13.99View at Target
Walgreens$17.99View at WalgreensCVS$17.99View at CVSSephora$4 less (11%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for combination/oily skin · Contains listed fragrance
Retailer shade note: cool cinnamon
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty$23.01 less (64%)Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Full rather than medium coverageNo skin-like finish claimedNo long-wear claim
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$9.95 · out of stockView at WalmartUlta Beauty$12.99View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourClaims a blurring effectBoth claim a lightweight feel
Differences: Slightly cooler undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: deep shade, rosy undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$26 less (72%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Light rather than medium coverageNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Light rather than medium coverage · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L.A. Girl Sheer Skin Tinted Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$10View at Ulta BeautyUlta Beauty(product price)$20 less (56%)Matches: Very close colourSame medium coverageClaims a blurring effect
Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyTarget$21.41 less (59%)Matches: Claims a blurring effectBoth claim long-wearingAdds SPF 15
Differences: Slightly lighterFull rather than medium coverageNo skin-like finish claimed
Colour not compared · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetShowing 12 of 28 matches
The closest shade to LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick Maple 6.5W (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
40.0 Deep Tan
$30
8.75
$42
Sand
$12
WN 115.5 Mocha
$22
Deep Chestnut
$8
Golden Amber
$12.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W2 Rich Caramel, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Maple 6.5W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 in 5W2 Rich Caramel.
5 shared ingredients; weighted similarity 1%. Ingredients only affect results through the filters.
Well People Skinforia Serum Foundation in 32 Tan Neutral, against LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick in Maple 6.5W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Well People Skinforia Serum Foundation in 32 Tan Neutral.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Estée Lauder Futurist Hydra Rescue Moisturizing Foundation SPF 45 5W2 Rich Caramel
Ulta BeautyYour shade $36 at Sephora
Well People Skinforia Serum Foundation 32 Tan Neutral
Ulta BeautyYour shade $36 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
