Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $15.99 at Ulta Beauty
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyThe most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $15.99 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $20.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: Tan with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $14.01 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: medium with rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: Tan with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan skin with warm, peach undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14.01 moreMatches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Natural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: cool undertone
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
No material differences in the data we have.
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: Tan with neutral warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan to deep skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Very close colourSame full coverageBoth claim 24-hour wear
Differences: Slightly deeperNatural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: light medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $14.01 moreMatches: Same matte finishSame full coverageBoth claim not settling into lines
Differences: Does not claim transfer resistanceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Does not claim transfer resistance · Contains drying alcohol
Retailer shade note: for tan to deep skin w/ very warm undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraSephoraCosts $14.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter
Retailer shade note: light medium with warm peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $22.01 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephoraCosts $26.01 moreMatches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: light medium skin with warm undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $14.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Retailer shade note: medium deep with soft rosy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautyUlta Beauty(product price)$3 less (19%)Matches: Same matte finishSame full coverageNo fragrance listed
Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Low confidence· Digital match
CoverGirl TruBlend Undercover Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $12.99 · product priceView at Ulta BeautySephoraCosts $20.01 moreMatches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Slightly deeperNatural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: tan with golden undertones
Medium confidence· Digital match
Too Faced Born This Way Super Coverage Multi-Use Concealer
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beautyfrom $36 · product priceView at Ulta BeautyUlta Beauty(product price)$7.99 less (50%)Matches: Very close colourSame full coverageBoth claim not settling into lines
Differences: Satin rather than matte finishDoes not claim transfer resistance
Very close colour · Satin · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Satin rather than matte finish · Does not claim transfer resistance
Retailer shade note: deep with rosy cool undertones
Low confidence· Digital match
e.l.f. Cosmetics Hydrating Camo Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance
Differences: Natural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: light medium skin with warm peach undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $16.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Does not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: tan skin with warm, golden undertones
Medium confidence· Digital match
Tarte Shape Tape Full Coverage Matte Concealer
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Near-identical swatch colourBoth claim not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: light to medium with warm yellow undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance
Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: light medium to medium skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Correct Full-Coverage Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $14.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter
Retailer shade note: medium with soft peachy undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $18.01 moreMatches: Very close colourBoth claim not settling into linesClaims a lightweight feel
Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $14.01 moreMatches: Same full coverageBoth claim not settling into linesNo fragrance listed
Differences: Natural rather than matte finishDoes not claim transfer resistance
Close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: for neutral undertones
Medium confidence· Digital match
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beauty$30View at Ulta BeautySephoraCosts $14.01 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper
Retailer shade note: medium deep with neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer
Every store that sells this shade · prices as last checked
Sephora$30View at SephoraUlta Beautyfrom $30 · product priceView at Ulta BeautySephoraCosts $23.01 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Natural rather than matte finishDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than matte finish · Does not claim transfer resistance
Retailer shade note: Medium, Cool Rosy
Medium confidence· Digital match
Hourglass Vanish Airbrush Full Coverage Longwear Concealer
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Very close colourClaims a skin-like finishBoth claim not settling into lines
Differences: Radiant rather than matte finishDoes not claim transfer resistanceContains drying alcohol
Very close colour · Radiant finish
Ingredients (not scored): 19% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris True Match Radiant Serum Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16.99 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to L'Oréal Paris Infallible Full Wear Waterproof Concealer 395 Walnut (Medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
300 Cool
$19.99
38N Medium-Tan Neutral
$42
4C0 Chestnut
$54
Milos SF8
Medium Tan Cool
$42
17 Medium Olive
$14.97
NW20
$39
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4C, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 395 Walnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer in 4C.
9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 9 Tan, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 395 Walnut. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 9 Tan.
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer 4C
SephoraYour shade $15.99 at Ulta Beauty
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 9 Tan
SephoraYour shade $15.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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