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Infallible Full Wear Waterproof Concealer 400 Caramel dupes and alternatives L'Oréal Paris

Medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 7.8 N

The equivalent shade: scored on colour, depth and undertone only.

The match
Kosas
Tone 7.8 N
Depth and undertone: Medium · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
89out of 100
Colour
95
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $16.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 12 Tan-Deep

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Charlotte Tilbury
12 Tan-Deep
Depth and undertone: Medium tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
89
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Best price
$36SephoraSephora
Costs $20.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Does not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: for tan to deep skin w/ very warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Caramel Corn 5.1 Neutral
    Shade match 87
    $31SephoraSephoraCosts $15.01 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: medium-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $30SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $30SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: medium with rosy undertones

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $30SephoraSephoraCosts $14.01 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: medium deep with soft rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11.5 Tan
    Shade match 77
    $36SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Tan with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Peanut Butter 6.7 Red
    Shade match 83
    $31SephoraSephoraCosts $15.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: tan skin tones with red undertones

    Medium confidence· Digital match

    View match
  8. #10 · CoverGirl

    TruBlend Undercover Concealer

    Golden Amber
    Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$3 less (19%)

    Matches: Same matte finishSame full coverageNo fragrance listed

    Differences: Does not claim transfer resistanceDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    53
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10 Tan
    Shade match 75
    $36SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Tan with cool undertones

    Medium confidence· Digital match

    View match
  10. #12 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    11 Tan
    Shade match 74
    $36SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: Tan with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    10.5 Tan
    Shade match 74
    $36SephoraSephoraCosts $20.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighter

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    100
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter

    Retailer shade note: Tan with neutral warm undertones

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Soft Matte Complete Concealer

    Chestnut
    Shade match 87
    $36SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Medium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    55
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: MD2.5 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  13. Shade match 85
    $30Ulta BeautyUlta Beauty(product price)Costs $14.01 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: cool undertone

    Medium confidence· Digital match

    View match
  14. Shade match 80
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: medium deep with golden undertones

    Medium confidence· Digital match

    View match
  15. Shade match 81
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: light medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 79
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    No material differences in the data we have.

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Retailer shade note: medium deep with light golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Brittle 6.5 Golden
    Shade match 77
    $31SephoraSephoraCosts $15.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: tan skin tones with golden undertones

    Medium confidence· Digital match

    View match
  18. Shade match 79
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 72
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly deeperDoes not claim transfer resistanceContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    70
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly deeper · Does not claim transfer resistance · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Medium confidence· Digital match

    View match
  20. Shade match 83
    $36SephoraSephoraCosts $20.01 more

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Natural rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    76
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim transfer resistance

    Retailer shade note: tan with golden undertones

    Medium confidence· Digital match

    View match
  21. #23 · e.l.f. Cosmetics

    16HR Camo Concealer

    Tan Neutral
    Shade match 73
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Does not claim transfer resistance

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Does not claim transfer resistance

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital match

    View match
  22. Shade match 83
    $38SephoraSephoraCosts $22.01 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 77
    $32SephoraSephoraCosts $16.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly lighterDoes not claim transfer resistance

    Score details
    Shade match
    77
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly lighter · Does not claim transfer resistance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  24. Shade match 76
    $30SephoraSephoraCosts $14.01 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly deeper

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    67
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: medium deep with soft peachy undertones

    Medium confidence· Digital match

    View match
  25. #27 · e.l.f. Cosmetics

    Hydrating Camo Concealer

    Deep Caramel
    Shade match 87
    $8Ulta BeautyUlta Beauty(product price)$7.99 less (50%)

    Matches: Very close colourSame full coverageBoth claim not settling into lines

    Differences: Satin rather than matte finishDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    65
    Wear & performance
    65
    Skin suitability
    50

    Very close colour · Satin · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Satin rather than matte finish · Does not claim transfer resistance

    Retailer shade note: deep with rosy cool undertones

    Low confidence· Digital match

    View match
  26. #28 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral
    Shade match 75
    $31SephoraSephoraCosts $15.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeper

    Score details
    Shade match
    75
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly deeper

    Retailer shade note: deep-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  27. Shade match 82
    $38SephoraSephoraCosts $22.01 more

    Matches: Same full coverageClaims a blurring effectBoth claim 24-hour wear

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: medium deep with cool rosy undertones

    Medium confidence· Digital match

    View match
  28. #30 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden
    Shade match 74
    $31SephoraSephoraCosts $15.01 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    No material differences in the data we have.

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    87
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Retailer shade note: medium-tan skin tones with golden undertones

    Medium confidence· Digital match

    View match
  29. Shade match 75
    $42SephoraSephoraCosts $26.01 more

    Matches: Same full coverageBoth claim 24-hour wearBoth claim transfer resistance

    Differences: Natural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    75
    Finish & visual result
    76
    Wear & performance
    83
    Skin suitability
    50

    Close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines

    Retailer shade note: light medium skin with warm undertones

    Medium confidence· Digital match

    View match
  30. Shade match 89
    $42SephoraSephoraCosts $26.01 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    36
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: deep with a golden peach undertone

    Low confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a foundation in your shade?

The closest shade to L'Oréal Paris Infallible Full Wear Waterproof Concealer 400 Caramel (Medium) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. L'Oréal Paris Infallible Cushion Foundation

    300 Cool

    L'Oréal Paris Infallible Cushion Foundation, shade 300 Cool

    • Very close colour
    • Medium · Cool undertone

    $19.99

Closest foundations

  1. Maybelline Instant Age Rewind Eraser Treatment Foundation

    300

    Maybelline Instant Age Rewind Eraser Treatment Foundation, shade 300

    • Looks identical
    • Medium · Cool undertone

    $16.99

  2. Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation

    7W1 Deep Spice

    Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation, shade 7W1 Deep Spice

    • Looks identical
    • Medium · Warm · golden undertone

    $52

  3. Palladio Beauty Powder Finish Liquid Foundation

    In The Bluff

    Palladio Beauty Powder Finish Liquid Foundation, shade In The Bluff

    • Looks identical
    • Medium · Neutral undertone

    $14.99

  4. bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15

    Neutral Tan 21

    bareMinerals ORIGINAL Talc-Free Pressed Powder Foundation Mineral SPF 15, shade Neutral Tan 21

    • Looks identical
    • Medium · Warm · golden undertone

    $39.50

  5. MAC Cosmetics Studio Fix Fluid SPF 15 Foundation

    NC44

    MAC Cosmetics Studio Fix Fluid SPF 15 Foundation, shade NC44

    • Looks identical
    • Medium · Warm · golden undertone

    $39

  6. Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid

    235

    Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid, shade 235

    • Looks identical
    • Medium · Cool undertone

    $15.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.8 N, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 400 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade400 CaramelClosest shade matchTone 7.8 NScore
Shade match55% of overall89
Colour95#d18c62#cd8e64Looks identicalColour difference 1.4 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4024-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, combinationSkin-type suitability not published for one product
Overall match 68/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 7.8 N.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 12 Tan-Deep, against L'Oréal Paris Infallible Full Wear Waterproof Concealer in 400 Caramel. Every attribute compared, with its share of the score.

ComparedYour shade400 CaramelClosest overall alternative12 Tan-DeepScore
Shade match55% of overall84
Colour87#d18c62#d38753Very close colourColour difference 2.8 (0 is identical)
Depth97MediumMedium tanCloseDepth difference: 1.6
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 12 Tan-Deep.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 24-hour wear
  • Both claim transfer resistance
  • Both claim not settling into lines
  • No fragrance listed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 7.8 N

Best price
$32SephoraSephora
Costs $16.01 more

Your shade $15.99 at Ulta Beauty

Closest overall alternative

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 12 Tan-Deep

Best price
$36SephoraSephora
Costs $20.01 more

Your shade $15.99 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.