Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
13 of 32 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
WalmartYour shade $14.99 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $27.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: fair skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at Sephora
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $30.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $30.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Retailer shade note: for very fair cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $27.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Contains listed fragrance
Retailer shade note: fair to light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $10.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains listed fragranceContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Contains listed fragrance · Contains drying alcohol
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim transfer resistanceContains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Contains listed fragrance
Retailer shade note: medium to tan skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay 16-Hour Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $5.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · Does not claim transfer resistance
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautySephoraCosts $9.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Does not claim transfer resistanceNot marketed for oily skin
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: light, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$11.10 less (74%)Matches: Very close colourSame full coverageBoth claim a blurring effect
Differences: Slightly deeperNatural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish
Medium confidence· Digital match
J.Cat Beauty Perfextion Long Wearing Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$3.89View at Ulta BeautyUlta Beauty(product price)$6.99 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a cool pink undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyUlta BeautyCosts $24.01 moreMatches: Near-identical swatch colourSame full coverageAdds SPF 50
Differences: Radiant rather than matte finishNo blurring effect claimedNo long-wear claim
Looks identical · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyThe closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 100 True Alabaster (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
350 Bisque
$15.99
Tone 4.5 N
$32
010 Fair
Marshmallow
$36
2C
$30
Stone 1.3
$39
12B fair beige
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Alabaster, against L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Alabaster.
4 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
NARS Natural Matte Longwear Foundation in OSLO, against L'Oréal Paris Infallible Pro-Matte Foundation in 100 True Alabaster. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Natural Matte Longwear Foundation in OSLO.
2 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation Alabaster
WalmartYour shade $14.99 at Ulta Beauty
NARS Natural Matte Longwear Foundation OSLO
SephoraYour shade $14.99 at Ulta Beauty
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
