Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
16 of 33 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Ulta Beauty
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $14.99 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beauty$38 · out of stockView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $38.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly deeperContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Contains drying alcohol
Retailer shade note: Medium with Rosy Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta Beauty
Macy'sfrom $53 · product priceView at Macy'sUlta Beauty(product price)Costs $1 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartSephoraCosts $23.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: for pale to very fair skin
Medium confidence· Digital match
Laura Geller Double Take Baked Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$38View at Ulta BeautySephoraCosts $38.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: Light with Pinky Undertones
Medium confidence· Digital match
Lancôme Teint Idole Ultra Wear Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$53View at SephoraUlta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Does not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Does not claim transfer resistance
Retailer shade note: fair beige with neutral undertones for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $27.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Contains listed fragrance
Close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: light skin with cool, pink or rosy undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $24.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Target$0.40 less (3%)Matches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Slightly deeperDoes not claim transfer resistanceDoes not claim a lightweight feel
Colour not compared · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Does not claim transfer resistance · Does not claim a lightweight feel
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $24.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39 · low stockView at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $24.01 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claimDoes not claim transfer resistanceDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal skin
Medium confidence· Digital match
IT Cosmetics CC+ Cream Natural Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $37.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium tan with cool rosy undertones
Medium confidence· Digital match
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $52 · product priceView at Ulta BeautyMacy's$52View at Macy'sUlta Beauty(product price)$6.99 less (47%)Matches: Very close colourSame matte finishSame full coverage
Differences: No blurring effect claimedNo long-wear claimDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $25.01 moreMatches: Very close colourSame full coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Natural · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: medium skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $34.01 moreMatches: Near-identical swatch colourSame full coverageBoth claim a lightweight feel
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Looks identical · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraShowing 12 of 14 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 101 Classic Ivory (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
380 Pecan
121
$12.99
270
$30
025 Medium
Tiramisu
Medium Vanilla
$12
N6.5
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37, against L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish in 37.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Laura Geller Double Take Baked Full Coverage Foundation in Fair, against L'Oréal Paris Infallible Pro-Matte Foundation in 101 Classic Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Geller Double Take Baked Full Coverage Foundation in Fair.
1 shared ingredient; weighted similarity 5%. Ingredients only affect results through the filters.
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish 37
SephoraYour shade $14.99 at Ulta Beauty
Laura Geller Double Take Baked Full Coverage Foundation Fair
SephoraYour shade $14.99 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
