Deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
17 of 31 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $14.99 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beautyfrom $39 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
CVSYour shade $14.99 at Ulta Beauty
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
CVS$20.29View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetSame priceMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: No blurring effect claimedContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder
Every store that sells this shade · prices as last checked
Target$14.99View at TargetCVS$20.29View at CVSUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a warm golden undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: w/ warm slightly red undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Noticeably different swatch colourNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed
Retailer shade note: very deep with true red undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta Beauty
Macy's$39View at Macy'sSephoraCosts $27.01 moreMatches: Same matte finishSame full coverageBoth claim a blurring effect
Differences: Noticeably different swatch colourContains listed fragrance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: No blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a cool undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonSephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Noticeably different swatch colourNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed
Retailer shade note: deep with rich golden olive undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy's
Walmart$0.02 less (0%)Matches: Same full coverageBoth claim transfer resistanceClaims colour stability
Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $24.01 moreMatches: Same matte finishSame full coverageBoth claim 24-hour wear
Differences: Noticeably different swatch colourSlightly lighterNo blurring effect claimed
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · No blurring effect claimed
Retailer shade note: deep with warm golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $43.01 moreMatches: Same full coverageBoth claim a blurring effect
Differences: Natural matte rather than matte finishDoes not claim transfer resistanceDoes not claim a lightweight feel
Slight colour difference · Natural matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural matte rather than matte finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: dark warm with golden olive undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ warm undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for deep dark skin w/ a warm undertone
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $9.01 moreMatches: Same matte finishSame full coverageClaims not settling into lines
Differences: Noticeably different swatch colourNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Noticeably different swatch colour · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: for dark skin w/ neutral undertones
Medium confidence· Digital match
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $33.01 moreMatches: Same full coverageClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance
Retailer shade note: Deep - Neutral with warm undertones
Medium confidence· Digital match
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$48View at Ulta BeautyUlta Beauty(product price)Costs $27.01 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Noticeably different swatch colourNo long-wear claimDoes not claim transfer resistance
Slight colour difference · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · No long-wear claim · Does not claim transfer resistance
Retailer shade note: warm undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyShowing 12 of 15 matches
The closest shade to L'Oréal Paris Infallible Pro-Matte Foundation 112 Cocoa (Deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
420 Cocoa
$15.99
57S rich sand
$32
NW45
$30
Dark/Deep 5.5C
$31
6C1
$34
24N
$30
Hazelnut 8.1 Neutral
$31
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Honey, against L'Oréal Paris Infallible Pro-Matte Foundation in 112 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Rich Honey.
2 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370, against L'Oréal Paris Infallible Pro-Matte Foundation in 112 Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder in Mocha - 370.
1 shared ingredient; weighted similarity 5%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Rich Honey
SephoraYour shade $14.99 at Ulta Beauty
L'Oréal Paris Infallible 24H Fresh Wear Foundation In A Powder Mocha - 370
CVSYour shade $14.99 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
