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Color Excess Gel Pencil Waterproof Eyeliner Sick Tat Bro dupes and alternatives MAC Cosmetics

Brown · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

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28 matches

Must beWaterproof22

Closest shade match: Bobbi Brown Long-Wear Waterproof Gel Eyeliner Chocolate Shimmer Ink

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
MAC Cosmetics
Sick Tat BroChange shade
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 12 hour wear
The match
Bobbi Brown
Chocolate Shimmer Ink
Form and tip: Gel
Wear claims: Waterproof · Smudge resistant · 8 hour wear

Format: gel. Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

Shade match
96out of 100
Colour
93
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$37SephoraSephora
Costs $11 more

Your shade $26 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Ulta Beauty Collection Gel Eyeliner Pencil Chocolate

The most similar eyeliner overall: form and tip 45%, formula 30%, wear claims 25%.

Your shade
MAC Cosmetics
Sick Tat BroChange shade
Form and tip: Pencil · Pencil
Wear claims: Waterproof · Smudge resistant · 12 hour wear
The match
Ulta Beauty Collection
Chocolate
Form and tip: Pencil · Pencil
Wear claims: —

Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

Overall match
95out of 100
Form (Form & tip)
100
Formula
100
Wear (Wear claims)
85
Medium confidence· Digital matchWhy it matches
Match price
$10.50Ulta BeautyUlta Beauty
$15.50 less (60%)

Your shade $26 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Not compared: tip. These are not listed for one or both products, so they neither help nor count against this match.

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeliner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    Master Pigment Pro Eyeliner Pencil

    Plum
    Shade match 23
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    Differences: Not sold in your colour

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    85

    Not compared: texture, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour

    Retailer shade note: matte deep plum

    Medium confidence· Digital match

    View match
  2. #4 · NYX Professional Makeup

    Epic Wear Liner Stick Long Lasting Eyeliner Pencil

    Brown Shimmer
    Shade match 90
    $9Ulta BeautyUlta Beauty(product price)$17 less (65%)

    Matches: Same form: pencilSame tip: pencilSame finish: metallic

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    70

    Not compared: texture. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Different stated wear times

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  3. #5 · Valentino

    Colorgraph Waterproof Gel Eyeliner Pencil

    Brown Fondant
    Shade match 79
    $38SephoraSephoraCosts $12 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Shimmer rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    90
    Wear claims
    82

    Differences: Shimmer rather than metallic · Different stated wear times

    Retailer shade note: warm brown shimmer

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Tattoo Studio Sharpenable Gel Pencil Eyeliner

    Bold Brown
    Shade match 67
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Different stated wear times

    Score details
    Form & tip
    100
    Formula
    100
    Wear claims
    70

    Differences: Different stated wear times

    Medium confidence· Digital match

    View match
  5. #7 · Kylie Cosmetics

    Gel Eyeliner Pencil

    004 Matte Brown
    Shade match 53
    $18Ulta BeautyUlta Beauty$8 less (31%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    100

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  6. #8 · Anastasia Beverly Hills

    Dramaline Longwear Waterproof Gel Eyeliner Pencil

    Flatline
    Shade match 78
    $22Ulta BeautyUlta Beauty(product price)$4 less (15%)

    Matches: Same form: pencilSame texture: gelSame finish: metallic

    Differences: Angled brush rather than pencil

    Score details
    Form & tip
    79
    Formula
    100
    Wear claims
    100

    Differences: Angled brush rather than pencil

    Retailer shade note: metallic cocoa brown

    Medium confidence· Digital match

    View match
  7. #9 · Tom Ford

    Gel Eyeliner Pencil with Smudge-Proof Longwear

    Cocoa
    Shade match 78
    $51SephoraSephoraCosts $25 more

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    96

    Differences: Matte rather than metallic

    Retailer shade note: Brown

    Medium confidence· Digital match

    View match
  8. #10 · Hourglass

    1.5mm Mechanical Gel Eyeliner

    Canyon
    Shade match 70
    $22SephoraSephora$4 less (15%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    100

    Not compared: smudge resistance and longevity. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  9. #11 · Tarte

    Double Take Liquid & Gel Vegan Eyeliner

    Brown
    Shade match 89
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  10. #12 · KVD Beauty

    Tattoo Pencil Liner Waterproof Long-Wear Gel Eyeliner

    Trooper Black
    Shade match 23
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Retailer shade note: ultra-black

    Medium confidence· Digital match

    View match
  11. #13 · L.A. Girl

    Smudge-Proof Shockwave Eyeliner Pencil

    Brown Sugar
    Shade match 77
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    91

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  12. #14 · Buxom

    Flip Side Liner & Shadow Duo

    Back to Black
    Shade match 23
    $27Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same form: pencilSame finish: metallicSame smudge resistance: claimed

    Differences: Creamy rather than gel

    Score details
    Form & tip
    100
    Formula
    64
    Wear claims
    93

    Not compared: tip and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Retailer shade note: matte black shadow and matte black eyeliner

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Retractable Vivid Rich Mechanical Eyeliner Pencil

    Smokin's Topaz
    Shade match 48
    $8Ulta BeautyUlta Beauty$18 less (69%)

    Matches: Same form: pencilSimilar tipSame finish: metallic

    Differences: Creamy rather than gel

    Score details
    Form & tip
    97
    Formula
    64
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel

    Medium confidence· Digital match

    View match
  14. #16 · Maybelline

    Eyestudio Master Precise Skinny Gel Pencil

    Defining Black
    Shade match 18
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallic

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  15. #17 · Lancôme

    DRAMA LIQUI-PENCIL Longwear Eyeliner

    02 French Chocolate
    Shade match 85
    $26SephoraSephoraSame price

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Matte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    72

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic · Different stated wear times

    Retailer shade note: matte brown

    Medium confidence· Digital match

    View match
  16. #18 · CoverGirl

    Perfect Point Plus Ink Gel Eye Pencil

    Dazzling Burgundy
    Shade match 39
    $9.49Ulta BeautyUlta Beauty$16.51 less (63%)

    Matches: Same form: pencilSame tip: pencilSame texture: gel

    Differences: Not sold in your colourMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    70
    Wear claims
    72

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Not sold in your colour · Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible Grip Gel Mechanical Liner

    Brown Denim
    Shade match 55
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSimilar tipSame texture: gel

    Differences: Matte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    97
    Formula
    70
    Wear claims
    70

    Differences: Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match
  18. #20 · Clinique

    Quickliner For Eyes Eyeliner

    Dark Chocolate
    Shade match 61
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSimilar longevity

    No material differences in the data we have.

    Score details
    Form & tip
    100
    Formula
    not scored yet
    Wear claims
    85

    Not compared: tip, texture, finish, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Medium confidence· Digital match

    View match
  19. #21 · Urban Decay

    24/7 Glide-On Waterproof Eyeliner Pencil

    Corrupt
    Shade match 92
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    94

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: dark metallic reddish brown shimmer with silver micro-sparkle, glitter finish

    Medium confidence· Digital match

    View match
  20. #22 · Lancôme

    Le Stylo Waterproof

    Chocolate
    Shade match 84
    $29Ulta BeautyUlta BeautyCosts $3 more

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    93

    Not compared: smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Retailer shade note: matte rich brown

    Medium confidence· Digital match

    View match
  21. #23 · Sephora Collection

    12 Hour Colorful Contour Pencil Eyeliner

    13 Tiramisu
    Shade match 73
    $13SephoraSephora$13 less (50%)

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    25
    Wear claims
    100

    Not compared: texture and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  22. #24 · e.l.f. Cosmetics

    No Budge Retractable Eyeliner

    Coffee
    Shade match 68
    $6Ulta BeautyUlta Beauty$20 less (77%)

    Matches: Same form: pencilSimilar tipSame smudge resistance: claimed

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    97
    Formula
    34
    Wear claims
    93

    Not compared: waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Slim Eye Pencil Long-Lasting Eyeliner

    Medium Brown
    Shade match 63
    $6Ulta BeautyUlta Beauty(product price)$20 less (77%)

    Matches: Same form: pencilSame tip: pencilSimilar longevity

    Differences: Creamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Creamy rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  24. #26 · CoverGirl

    Perfect Blend Eyeliner

    Black Brown
    Shade match 49
    $6.99Ulta BeautyUlta Beauty$19.01 less (73%)

    Matches: Same form: pencilSimilar longevity

    Differences: Liquid rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    85

    Not compared: tip, waterproof and smudge resistance. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Liquid rather than gel · Matte rather than metallic

    Medium confidence· Digital match

    View match
  25. #27 · CoverGirl

    Perfect Point Plus Eye Pencil

    Espresso
    Shade match 75
    $8.49Ulta BeautyUlta Beauty$17.51 less (67%)

    Matches: Same form: pencilSame tip: pencilSame smudge resistance: claimed

    Differences: Matte rather than metallic

    Score details
    Form & tip
    100
    Formula
    25
    Wear claims
    93

    Not compared: texture and waterproof. These are not listed for one or both products, so they neither help nor count against this match.

    Differences: Matte rather than metallic

    Medium confidence· Digital match

    View match
  26. #28 · Urban Decay

    24/7 Waterproof Waterline Eyeliner Pencil

    Tootsie
    Shade match 56
    $23SephoraSephora$3 less (12%)

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Creamy rather than gelMatte rather than metallicDifferent stated wear times

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    82

    Differences: Creamy rather than gel · Matte rather than metallic · Different stated wear times

    Retailer shade note: cool medium brown, matte finish

    Medium confidence· Digital match

    View match
  27. #29 · L'Oréal Paris

    Infallible Pro-Last Waterproof Pencil Eyeliner

    Aubergine
    Shade match 18
    $11.99Ulta BeautyUlta Beauty$14.01 less (54%)

    Matches: Same form: pencilSame tip: pencilSame waterproof: claimed

    Differences: Not sold in your colourCreamy rather than gelMatte rather than metallic

    Score details
    Form & tip
    100
    Formula
    34
    Wear claims
    82

    Differences: Not sold in your colour · Creamy rather than gel · Matte rather than metallic · Different stated wear times

    Medium confidence· Digital match

    View match

Showing 12 of 27 matches

See 6 in other formats

Why the closest shade match works

Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Chocolate Shimmer Ink, against MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Sick Tat Bro. Every attribute compared, with its share of the score.

ComparedYour shadeSick Tat BroClosest shade matchChocolate Shimmer InkScore
Form & tip45% of overall55
Form55PencilGelSome differenceGel rather than pencil
Tipnot comparablePencilNot listedNot comparableTip not listed for one product
Formula30% of overall70
Texture100GelGelSameSame texture
Finish25MetallicMatteDifferentMatte rather than metallic
Wear claims25% of overall94
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Smudge resistance100ClaimedClaimedSameBoth products claim smudge resistance
Longevity8012-hour wear8-hour wearCloseDifferent stated wear times
Overall match 69/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Long-Wear Waterproof Gel Eyeliner in Chocolate Shimmer Ink.

Same or better

  • Same texture: gel
  • Same waterproof: claimed
  • Same smudge resistance: claimed
  • Similar longevity

Different

  • Gel rather than pencil
  • Matte rather than metallic

Not compared

  • Tip: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Ulta Beauty Collection Gel Eyeliner Pencil in Chocolate, against MAC Cosmetics Color Excess Gel Pencil Waterproof Eyeliner in Sick Tat Bro. Every attribute compared, with its share of the score.

ComparedYour shadeSick Tat BroClosest overall alternativeChocolateScore
Form & tip45% of overall100
Form100PencilPencilSameSame form
Tip100PencilPencilSameSame tip
Formula30% of overall100
Texture100GelGelSameSame texture
Finish100MetallicMetallicSameSame finish
Wear claims25% of overall85
Waterproofnot comparableClaimedNot listedNot comparableWaterproof wear not listed for one product
Smudge resistancenot comparableClaimedNot listedNot comparableSmudge resistance not listed for one product
Longevity8512-hour wearLong-wearingCloseBoth claim long wear
Overall match 95/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Gel Eyeliner Pencil in Chocolate.

Same or better

  • Same form: pencil
  • Same tip: pencil
  • Same texture: gel
  • Same finish: metallic
  • Similar longevity

Not compared

  • Waterproof: not listed for one
  • Smudge resistance: not listed for one

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Bobbi Brown Long-Wear Waterproof Gel Eyeliner Chocolate Shimmer Ink

Best price
$37SephoraSephora
Costs $11 more

Your shade $26 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Ulta Beauty Collection Gel Eyeliner Pencil Chocolate

Match price
$10.50Ulta BeautyUlta Beauty
$15.50 less (60%)

Your shade $26 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the overall match on form, tip, formula and wear claims. Anything not listed is not compared and lowers data confidence, never the other way round. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.