Studio Fix Powder Plus Foundation NW44 dupes and alternatives MAC Cosmetics
4.0 (4,686)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone
Differences: No blurring effect claimed· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
40
Wear & performance
40
Skin suitability
50
Very close colour
Ingredients (not scored): no ingredient list for one product
Differences: No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
81
Wear & performance
40
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
51
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim not settling into lines
Score details
Shade match
92
Finish & visual result
73
Wear & performance
74
Skin suitability
84
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
100
Wear & performance
40
Skin suitability
67
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin
$24Ulta Beauty(product price)$15 less (38%)3.9 (396)
Matches: Very close colour· Same neutral undertone
Differences: Radiant rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
35
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
89
Finish & visual result
40
Wear & performance
100
Skin suitability
60
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin
Matches: Very close colour· Same neutral undertone· Same full coverage
Differences: Slightly lighter· Natural rather than matte finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
55
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel
$11.99Ulta Beauty(product price)$27.01 less (69%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Both claim 12-hour wear
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
74
Wear & performance
74
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol
Matches: Very close colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than full coverage
Score details
Shade match
86
Finish & visual result
40
Wear & performance
100
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than full coverage · No blurring effect claimed · Not marketed for normal skin
$14Ulta Beauty(product price)$25 less (64%)4.1 (33)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Radiant rather than matte finish· Light rather than full coverage
Score details
Shade match
84
Finish & visual result
30
Wear & performance
51
Skin suitability
84
Very close colour · Radiant · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$8.75Ulta Beauty(product price)$30.25 less (78%)5.0 (3)
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than full coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
60
Wear & performance
51
Skin suitability
50
Very close colour · Light coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Light rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
80
Finish & visual result
58
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly lighter· Natural rather than matte finish· Medium rather than full coverage
Score details
Shade match
75
Finish & visual result
55
Wear & performance
40
Skin suitability
90
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same neutral undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than full coverage
Score details
Shade match
71
Finish & visual result
58
Wear & performance
63
Skin suitability
90
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same matte finish· Same full coverage
Differences: Described as medium tan, yours as rich deep· Slightly warmer undertone· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
63
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Slightly warmer undertone · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium to dark w/ gold/peach/brown undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW44 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest shade matchNW35How they compareScore
Shade match55% of overall96
Colour60%93#d58d5d#ce8d62Very close colourColour difference 1.7 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.0
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 84/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Estée Lauder Double Wear Stay-in-Place Matte Powder Foundation in 7W1 Deep Spice, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW44. Every attribute compared, with its share of the score.
ComparedYour shadeNW44Closest overall alternative7W1 Deep SpiceHow they compareScore
Shade match55% of overall86
Colour60%92#d58d5d#d18b62Very close colourColour difference 2.0 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.2
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100%100Normal, combination, oilyCombination, normal, oilyBoth marketed for normal/combination/oily skin
Overall match 90/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $3 more
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