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Studio Fix Powder Plus Foundation NW65 dupes and alternatives MAC Cosmetics

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

The equivalent shade: scored on colour, depth and undertone only.

The match
Pixi
Cocoa
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Natural · Buildable coverage
Shade match
95out of 100
Colour
99
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$22Ulta BeautyUlta Beauty
$17 less (44%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative: Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR172

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
93
Wear (Wear & performance)
49
Skin (Skin suitability)
84
Match price
$69Ulta BeautyUlta Beauty
Costs $30 more

Your shade $39 at Sephora · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.

  1. #3 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 210C
    Overall 78
    $12$16Ulta BeautyUlta Beauty$27 less (69%)

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: cool

    Medium confidence· Digital match

    View match
  2. #4 · Essence

    Foundation Stick

    310
    Overall 81
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  3. #5 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    4R76 - Cool Ebony
    Overall 75
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame cool undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    54
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance

    Retailer shade note: for very deep skin with rosy undertones

    Medium confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay Up to 24HR Hybrid Powder-Foundation

    375 Soft Matte
    Overall 83
    $11.98WalmartWalmart$27.02 less (69%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly lighterNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  5. #7 · Essence

    Foundation Stick

    320
    Overall 80
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Slightly deeperMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · Well People

    Skinforia Serum Foundation

    46 Rich Neutral
    Overall 77
    $21$30Ulta BeautyUlta Beauty$18 less (46%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    63
    Skin suitability
    90

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability

    High confidence· Digital match

    View match
  7. Overall 81
    $50SephoraSephoraCosts $11 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: Extra deep with cool undertones

    High confidence· Digital match

    View match
  8. #10 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Cool
    Overall 76
    $16Ulta BeautyUlta Beauty(product price)$23 less (59%)

    Matches: Same cool undertoneBoth claim a blurring effect

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  9. Overall 79
    $39.50SephoraSephoraCosts $0.50 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim not settling into lines

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    56

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very deep cool skin with red undertones

    Medium confidence· Digital match

    View match
  10. Overall 81
    $53SephoraSephoraCosts $14 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Does not claim colour stabilityNot marketed for combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    88
    Wear & performance
    60
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    High confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Tinted Blur Balm Skin Tint

    Shade 07
    Overall 82
    $44SephoraSephoraCosts $5 more

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a blurring effect

    Differences: Light rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    100

    Close colour · Matte · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: Deep with neutral cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · Essence

    Foundation Stick

    290
    Overall 77
    $6.99Ulta BeautyUlta Beauty(product price)$32.01 less (82%)

    Matches: Very close colourSame matte finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    59N Mahogany Neutral
    Overall 80
    $40SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    85
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Hourglass

    Vanish Seamless Finish Foundation Stick

    17.5 Espresso
    Overall 78
    $49SephoraSephoraCosts $10 more

    Matches: Same cool undertoneSame full coverageBoth claim 12-hour wear

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    74
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: deep, cool undertones

    Medium confidence· Digital match

    View match
  15. Overall 80
    $69SephoraSephoraCosts $30 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    48
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep with neutral undertones

    High confidence· Digital match

    View match
  16. #18 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7N
    Overall 86
    $49SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Olive rather than cool undertone · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: deep skin with neutral olive undertones

    High confidence· Digital match

    View match
  17. Overall 83
    $42.50Ulta BeautyUlta BeautyCosts $3.50 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    78
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim colour stability

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  18. #20 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    39 Cocoa
    Overall 77
    $14.97WalmartWalmart$24.03 less (62%)

    Matches: Similar undertone (neutral vs cool)Same matte finish

    Differences: Buildable rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    82
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Buildable rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  19. #21 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    7.5N
    Overall 86
    $49SephoraSephoraCosts $10 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: deep skin with neutral red undertones

    High confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Matte + Poreless Foundation

    Java 375
    Overall 78
    $11.99Ulta BeautyUlta Beauty(product price)$27.01 less (69%)

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim 12-hour wear

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    67

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. #23 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    17 Cool
    Overall 76
    $52SephoraSephoraCosts $13 more

    Matches: Same cool undertoneBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    66
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: deepest with cool rose undertones

    High confidence· Digital match

    View match
  22. #24 · L.A. Girl

    Pro.Matte Foundation

    Chestnut
    Overall 79
    $9.49CVSCVS$29.51 less (76%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  23. Overall 81
    $14.50Ulta BeautyUlta Beauty(product price)$24.50 less (63%)

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: deep shade

    Medium confidence· Digital match

    View match
  24. Overall 76
    $42Ulta BeautyUlta BeautyCosts $3 more

    Matches: Similar undertone (neutral vs cool)Same full coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    67

    Close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: for very deep skin with cool-neutral undertones

    High confidence· Digital match

    View match
  25. Overall 79
    $12.99Ulta BeautyUlta Beauty$26.01 less (67%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  26. #28 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 126 Espresso
    Overall 77
    $39Ulta BeautyUlta Beauty(product price)Same price

    Matches: Similar undertone (neutral vs cool)Same matte finishBoth claim a blurring effect

    Differences: Slightly deeperMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    79
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  27. #29 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Overall 79
    $20Ulta BeautyUlta Beauty(product price)$19 less (49%)

    Matches: Similar undertone (neutral vs cool)Same matte finishSame full coverage

    Differences: Slightly deeperNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  28. #30 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    8N
    Overall 79
    $49SephoraSephoraCosts $10 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim colour stability

    Score details
    Shade match
    71
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: deep skin with neutral undertones

    High confidence· Digital match

    View match
  29. #31 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Overall 79
    $42SephoraSephoraCosts $3 more

    Matches: Same matte finishSame full coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    67
    Finish & visual result
    100
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Fix Powder Plus Foundation NW65 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Slight colour difference
    • Very deep · Neutral undertone

    $30

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    45.5 Deep Ebony

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 45.5 Deep Ebony

    • Very close colour
    • Very deep · Cool undertone

    $30

  2. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $11.99

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

  4. Tarte Shape Tape Full Coverage Matte Concealer

    60N mahogany

    Tarte Shape Tape Full Coverage Matte Concealer, shade 60N mahogany

    • Close colour
    • Very deep · Cool undertone

    $32

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    495

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 495

    • Close colour
    • Deep · Cool undertone

    $30

  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Close colour
    • Deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest shade matchCocoaScore
Shade match55% of overall95
Colour99#714b40#724b3fLooks identicalColour difference 0.5 (0 is identical)
Depth100DeepDeepSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared40
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pixi On-the-Glow BASE Foundation Moisture Stick in Cocoa.

Same or better

  • $17 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Buildable rather than full coverage

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, moderate siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs oil-based; silicone moderate vs none

Why the closest overall alternative works

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172, against MAC Cosmetics Studio Fix Powder Plus Foundation in NW65. Every attribute compared, with its share of the score.

ComparedYour shadeNW65Closest overall alternativeBR172Score
Shade match55% of overall94
Colour92#714b40#6d4539Very close colourColour difference 2.0 (0 is identical)
Depth94DeepVery deepCloseDepth difference: 3.2
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared49
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for normal/​combination/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BR172.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, moderate siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone moderate vs high

Where to buy

Closest shade match

Pixi On-the-Glow BASE Foundation Moisture Stick Cocoa

Match price
$22Ulta BeautyUlta Beauty
$17 less (44%)

Your shade $39 at Sephora · product price; shade not separately priced

Closest overall alternative

Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BR172

Match price
$69Ulta BeautyUlta Beauty
Costs $30 more

Your shade $39 at Sephora · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.