Studio Radiance Serum Powered Foundation NC30 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium light · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: No blurring effect claimed· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
89
Wear & performance
51
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
$18.99Ulta Beauty(product price)$27.01 less (59%)4.4 (40,035)
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
70
Wear & performance
55
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same full coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
70
Wear & performance
61
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
$24Ulta Beauty(product price)$22 less (48%)4.3 (49)
Matches: Near-identical swatch colour· Same warm undertone· Same full coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
97
Finish & visual result
70
Wear & performance
51
Skin suitability
100
Looks identical · Natural · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light medium with yellow undertones
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
73
Wear & performance
49
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same radiant finish· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
89
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin · Contains drying alcohol
Retailer shade note: light medium with yellow neutral undertones
$16Ulta Beauty(product price)$30 less (65%)4.3 (2,230)
Matches: Near-identical swatch colour· Same radiant finish· Same full coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
89
Wear & performance
51
Skin suitability
80
Looks identical · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
73
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$16Ulta Beauty(product price)$30 less (65%)4.3 (2,230)
Matches: Very close colour· Same radiant finish· Same full coverage
Differences: Neutral rather than warm undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
89
Wear & performance
51
Skin suitability
80
Very close colour · Radiant · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than warm undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
95
Finish & visual result
73
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Very close colour· Same warm undertone· Same radiant finish
Differences: Light rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
66
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
$16Ulta Beauty(product price)$30 less (65%)4.0 (94)
Matches: Near-identical swatch colour· Same warm undertone· Claims a skin-like finish
Differences: Matte rather than radiant finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
97
Finish & visual result
51
Wear & performance
51
Skin suitability
100
Looks identical · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
70
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
75
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
62
Wear & performance
79
Skin suitability
60
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Does not claim transfer resistance · Not marketed for dry/sensitive skin
Retailer shade note: tanned bronze with neutral undertone for dark skin
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Near-identical swatch colour· Same warm undertone· Both claim 12-hour wear
Differences: Matte rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
99
Finish & visual result
43
Wear & performance
72
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
$38Ulta Beauty(product price)$8 less (17%)4.0 (122)
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
62
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
47
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
58
Wear & performance
51
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: medium light tan, bright-golden undertones
Matches: Very close colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
62
Wear & performance
65
Skin suitability
20
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Near-identical swatch colour· Similar undertone (neutral vs warm)· Both claim 12-hour wear
Differences: Matte rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
43
Wear & performance
72
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/sensitive skin · Contains drying alcohol
Matches: Same full coverage· Both claim a blurring effect· Adds SPF 15
Differences: Slightly deeper· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
80
Finish & visual result
62
Wear & performance
51
Skin suitability
100
Colour not compared · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NC30 (Medium light · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC30. Every attribute compared, with its share of the score.
ComparedYour shadeNC30Closest shade match550 MartiniqueHow they compareScore
Shade match55% of overall99
Colour60%99#d69e6d#d59d6bLooks identicalColour difference 0.4 (0 is identical)
Overall match 87/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation in Y7, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NC30. Every attribute compared, with its share of the score.
ComparedYour shadeNC30Closest overall alternativeY7How they compareScore
Shade match55% of overall95
Colour60%93#d69e6d#d39d73Very close colourColour difference 1.9 (0 is identical)
Overall match 88/100Shade match 95/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty$30 less (65%)
