Studio Radiance Serum Powered Foundation NW35 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same radiant finish· Both claim 12-hour wear
Differences: Slightly cooler undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly cooler undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Near-identical swatch colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly cooler undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
65
Skin suitability
100
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: light-medium with cool undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
95
Finish & visual result
81
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
$34Ulta Beauty(product price)$12 less (26%)4.5 (9,894)
Matches: Very close colour· Same neutral undertone· Both claim not settling into lines
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
65
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: tan skin w/neutral or pink undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Buildable rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
81
Wear & performance
38
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: light to medium - neutral, slightly cool peach
Matches: Near-identical swatch colour· Same radiant finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
89
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for tan skin with olive undertones
$38Ulta Beauty(product price)$8 less (17%)4.4 (657)
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
97
Finish & visual result
54
Wear & performance
79
Skin suitability
80
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for sensitive skin
Retailer shade note: deep with neutral, subtle warm undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium-tan with neutral undertones
Matches: Very close colour· Same radiant finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
82
Wear & performance
58
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: medium with warm peach undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than radiant finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
100
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
99
Finish & visual result
58
Wear & performance
73
Skin suitability
40
Looks identical · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for combination/oily/sensitive skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same neutral undertone· Same radiant finish
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: medium with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
67
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: medium dark with neutral undertone
$8Ulta Beauty(product price)$38 less (83%)4.5 (40,486)
Matches: Near-identical swatch colour· Both claim not settling into lines· Both claim a lightweight feel
Differences: Slightly cooler undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
62
Wear & performance
75
Skin suitability
80
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for sensitive skin
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Matte rather than radiant finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
96
Finish & visual result
54
Wear & performance
75
Skin suitability
60
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol
$24Ulta Beauty(product price)$22 less (48%)3.9 (396)
Matches: Very close colour· Same radiant finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
86
Finish & visual result
81
Wear & performance
51
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Same neutral undertone· Both claim transfer resistance
Differences: Matte rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
43
Wear & performance
58
Skin suitability
60
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: medium tan with neutral red undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW35 (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Too Faced Born This Way Undetectable Medium-To-Full Coverage Foundation in Warm Nude, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35. Every attribute compared, with its share of the score.
ComparedYour shadeNW35Closest shade matchWarm NudeHow they compareScore
Shade match55% of overall99
Colour60%99#ce8d62#cc8d62Looks identicalColour difference 0.5 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.4
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Overall match 82/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Juvia's Place I am Magic Natural Radiance Foundation in 600 Cairo, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW35. Every attribute compared, with its share of the score.
ComparedYour shadeNW35Closest overall alternative600 CairoHow they compareScore
Shade match55% of overall97
Colour60%96#ce8d62#cf9068Looks identicalColour difference 1.2 (0 is identical)
Depth15%98MediumMediumSameDepth difference: 1.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Overall match 87/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $14 more
