Studio Radiance Serum Powered Foundation NW65 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Very deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: No blurring effect claimed· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
89
Wear & performance
40
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: intense dark-deep shade, red undertone
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
61
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Light rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Matches: Near-identical swatch colour· Same full coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
88
Finish & visual result
71
Wear & performance
61
Skin suitability
100
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: deep neutral with cool blue undertones
Matches: Same cool undertone· Both claim a blurring effect· Both claim 16-hour wear
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
90
Finish & visual result
73
Wear & performance
65
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: deepest with cool rose undertones
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
93
Wear & performance
65
Skin suitability
100
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: deeper skin with warm, peach undertones
$39Ulta Beauty(product price)$7 less (15%)4.3 (6,833)
Matches: Near-identical swatch colour· Similar undertone (neutral vs cool)· Both claim a blurring effect
Differences: Natural rather than radiant finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
49
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
$16Ulta Beauty(product price)$30 less (65%)4.3 (699)
Matches: Very close colour· Same cool undertone· Both claim a blurring effect
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
92
Finish & visual result
73
Wear & performance
40
Skin suitability
100
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Matches: Same radiant finish· Both claim 12-hour wear· Both claim transfer resistance
Differences: Slightly deeper· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
78
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Matches: Very close colour· Same cool undertone· Same radiant finish
Differences: Light rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
66
Wear & performance
64
Skin suitability
40
Very close colour · Radiant · Light coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for dry/oily/sensitive skin
Retailer shade note: deepest with cool brown undertones
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Slightly deeper· Neutral rather than cool undertone· Medium rather than full coverage
Score details
Shade match
83
Finish & visual result
93
Wear & performance
51
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains listed fragrance
Retailer shade note: for very deep skin with neutral undertones
Matches: Same radiant finish· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
81
Finish & visual result
82
Wear & performance
75
Skin suitability
60
Close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Retailer shade note: deep espresso - rich brown skin with neutral undertones
Matches: Same cool undertone· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
$18.99Ulta Beauty(product price)$27.01 less (59%)4.4 (40,035)
Matches: Very close colour· Same full coverage· Both claim transfer resistance
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
86
Finish & visual result
70
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Medium rather than full coverage
Score details
Shade match
85
Finish & visual result
73
Wear & performance
61
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Matte rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
62
Wear & performance
61
Skin suitability
20
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/oily/sensitive skin
Matches: Very close colour· Same cool undertone· Both claim 12-hour wear
Differences: Natural rather than radiant finish· Light rather than full coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
47
Wear & performance
79
Skin suitability
60
Very close colour · Natural · Light coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
78
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same radiant finish· Both claim transfer resistance
Differences: Slightly deeper· Slightly warmer undertone· Medium rather than full coverage
Score details
Shade match
73
Finish & visual result
81
Wear & performance
89
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Not marketed for combination/normal skin
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
76
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Matte rather than radiant finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
50
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
$6.99Ulta Beauty(product price)$39.01 less (85%)3.8 (142)
Matches: Very close colour· Same cool undertone
Differences: Matte rather than radiant finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
43
Wear & performance
40
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel
Retailer shade note: very deep with red undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW65 (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Deep, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest shade matchDeepHow they compareScore
Shade match55% of overall96
Colour60%94#623c30#61382dVery close colourColour difference 1.5 (0 is identical)
Overall match 75/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Maracuja Juicy Glow Tint in 59N Rich Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW65. Every attribute compared, with its share of the score.
ComparedYour shadeNW65Closest overall alternative59N Rich NeutralHow they compareScore
Shade match55% of overall93
Colour60%90#623c30#674337Very close colourColour difference 2.3 (0 is identical)
Overall match 89/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.