Studio Radiance Serum Powered Foundation NW10 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than radiant finish· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol
$18.99Ulta Beauty(product price)$27.01 less (59%)4.4 (40,035)
Matches: Very close colour· Same cool undertone· Same full coverage
Differences: Natural rather than radiant finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
70
Wear & performance
55
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Similar undertone (neutral vs cool)· Same full coverage
Differences: Matte rather than radiant finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
50
Wear & performance
58
Skin suitability
80
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: very fair, cool-neutral undertones
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
64
Wear & performance
51
Skin suitability
100
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: very fair with neutral undertones
$38Ulta Beauty(product price)$8 less (17%)4.0 (122)
Matches: Very close colour· Same full coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Matte rather than radiant finish· Does not claim transfer resistance
Score details
Shade match
82
Finish & visual result
62
Wear & performance
61
Skin suitability
100
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines
Retailer shade note: fair with warm-neutral undertones
Matches: Near-identical swatch colour· Same full coverage· Both claim transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than radiant finish· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
50
Wear & performance
72
Skin suitability
40
Looks identical · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Retailer shade note: very fair with neutral undertones
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW10 (Light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 28 Ivory, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest shade matchCN 28 IvoryHow they compareScore
Shade match55% of overall97
Colour60%95#dfbb9f#e2bea5Looks identicalColour difference 1.4 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Overall match 75/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Dermablend Flawless Creator Liquid Foundation Drops in 10N, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW10. Every attribute compared, with its share of the score.
ComparedYour shadeNW10Closest overall alternative10NHow they compareScore
Shade match55% of overall94
Colour60%92#dfbb9f#d6b59aVery close colourColour difference 1.9 (0 is identical)
Overall match 86/100Shade match 94/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $1 more
