Studio Radiance Serum Powered Foundation NW43 dupes and alternatives MAC Cosmetics
4.3 (1,197)·Medium tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Neutral rather than cool undertone· Natural rather than radiant finish· Buildable rather than full coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
72
Skin suitability
100
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines
$17.99Ulta Beauty(product price)$28.01 less (61%)4.2 (5,328)
Matches: Very close colour· Same radiant finish· Same full coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
84
Finish & visual result
79
Wear & performance
49
Skin suitability
100
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
77
Finish & visual result
93
Wear & performance
65
Skin suitability
60
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Matte rather than radiant finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
54
Wear & performance
61
Skin suitability
100
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Matte rather than radiant finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
$15.99Ulta Beauty(product price)$30.01 less (65%)4.5 (1,466)
Matches: Very close colour· Same radiant finish· Both claim not settling into lines
Differences: Slightly warmer undertone· Buildable rather than full coverage· No blurring effect claimed
Score details
Shade match
75
Finish & visual result
81
Wear & performance
65
Skin suitability
100
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: medium-deep with warm undertones
Matches: Very close colour· Same radiant finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Light rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
78
Wear & performance
40
Skin suitability
60
Very close colour · Radiant · Light coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination/oily skin
The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW43 (Medium tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tarte Maracuja Juicy Glow Tint in 38N Medium-Tan Neutral, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW43. Every attribute compared, with its share of the score.
ComparedYour shadeNW43Closest match38N Medium-Tan NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#c77f4d#c27c4bLooks identicalColour difference 1.2 (0 is identical)
Depth15%97Medium tanTanCloseDepth difference: 1.9
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Overall match 91/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty$42.11 less (92%)
Sephora
