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Studio Radiance Serum Powered Foundation NW5 dupes and alternatives MAC Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Light

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
Fair Light
Depth and undertone: Fair · Cool · pink
Finish and coverage: Natural · Full coverage
Shade match
92out of 100
Colour
87
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 095 Ivoire W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Lancôme
095 Ivoire W
Depth and undertone: Fair
Finish and coverage: Luminous · Full coverage
Overall match
84out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
79
Wear (Wear & performance)
75
Skin (Skin suitability)
100
Best price
$63Ulta BeautyUlta Beauty
Costs $17 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 86
    $42Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Same cool undertoneSame radiant finishClaims a skin-like finish

    Differences: Slightly lighterMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: fair with cool undertone

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $47SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame full coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Natural · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for dry/normal skin · Contains drying alcohol

    Retailer shade note: very fair with cool undertones

    High confidence· Digital match

    View match
  3. Shade match 92
    $38Ulta BeautyUlta Beauty$8 less (17%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than radiant finishDoes not claim transfer resistanceDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $58Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame full coverageBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneNatural matte rather than radiant finishDoes not claim transfer resistance

    Score details
    Shade match
    86
    Finish & visual result
    71
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than radiant finish · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 79
    $45Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Same full coverageBoth claim 16-hour wearBoth claim transfer resistance

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    70
    Wear & performance
    76
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: level-two fair with a neutral undertone

    Medium confidence· Digital match

    View match
  6. #8 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    205 Versatile Neutrale II (W)
    Shade match 85
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  7. Shade match 69
    $42Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Same radiant finishBoth claim 12-hour wearBoth claim not settling into lines

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    69
    Finish & visual result
    81
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance

    Retailer shade note: fair skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  8. Shade match 84
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Slightly lighterMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    210 Versatile Clair II (N)
    Shade match 83
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Matte rather than radiant finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Medium confidence· Digital match

    View match
  10. Shade match 84
    $40Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly lighterMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    48
    Wear & performance
    79
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very fair with gold undertones

    Medium confidence· Digital match

    View match
  11. #13 · Dior

    Forever Skin Glow Foundation

    0N Neutral
    Shade match 79
    $60SephoraSephoraCosts $14 more

    Matches: Same radiant finish

    Differences: Slightly lighterNeutral rather than cool undertoneBuildable rather than full coverage

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    38
    Skin suitability
    100

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Buildable rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  12. #14 · Hourglass

    Ambient Soft Glow Foundation

    2
    Shade match 73
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly warmer undertoneNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    73
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than radiant finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very fair with warm undertones

    High confidence· Digital match

    View match
  13. #15 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    130 Versatile Porcelaine Divoire I (N)
    Shade match 81
    $53Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Both claim a blurring effectBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterMatte rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    54
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Matte rather than radiant finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: matte sand

    Medium confidence· Digital match

    View match
  14. #16 · TIRTIR

    Mask Fit AI Filter Cushion

    13N FAIR IVORY
    Shade match 79
    $25Ulta BeautyUlta Beauty$21 less (46%)

    Matches: Same full coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than radiant finish

    Score details
    Shade match
    79
    Finish & visual result
    57
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair light with neutral undertone

    High confidence· Digital match

    View match
  15. #17 · Revolution Beauty

    Skin Silk Serum Foundation

    F2.5NC
    Shade match 84
    $15Ulta BeautyUlta Beauty(product price)$31 less (67%)

    Matches: Same radiant finishClaims a skin-like finishBoth claim a lightweight feel

    Differences: Olive rather than cool undertoneLight rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    61
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than cool undertone · Light rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: Fair skin tone, neutral-cool olive undertone

    Medium confidence· Digital match

    View match
  16. #18 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    1.5O Blythe
    Shade match 78
    $36SephoraSephora$10 less (22%)

    Matches: Very close colourSame radiant finishBoth claim 16-hour wear

    Differences: Olive rather than cool undertoneMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    78
    Finish & visual result
    81
    Wear & performance
    65
    Skin suitability
    20

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Olive rather than cool undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Fair Olive

    High confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    10 Porcelain
    Shade match 80
    $18.99Ulta BeautyUlta Beauty(product price)$27.01 less (59%)

    Matches: Same full coverageBoth claim transfer resistanceBoth claim not settling into lines

    Differences: Matte rather than radiant finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · No blurring effect claimed · Contains listed fragrance

    Medium confidence· Digital match

    View match
  18. Shade match 80
    $40Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Same full coverageClaims a skin-like finishBoth claim transfer resistance

    Differences: Neutral rather than cool undertoneMatte rather than radiant finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    48
    Wear & performance
    79
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than radiant finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very fair skin w/ neutral undertones

    Medium confidence· Digital match

    View match

Showing 12 of 18 matches

Looking for a concealer in your shade?

The closest shade to MAC Cosmetics Studio Radiance Serum Powered Foundation NW5 (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Royal Icing 1.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Royal Icing 1.1 Neutral

    • Looks identical
    • Fair · Neutral undertone

    $31

  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW5

    • Close colour
    • Very fair · Cool · rosy undertone

    $30

  3. Tarte Shape Tape Full Coverage Matte Concealer

    12N fair neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 12N fair neutral

    • Close colour
    • Very fair · Cool undertone

    $32

  4. Clinique Even Better All-Over Concealer + Eraser

    CN 28 Ivory

    Clinique Even Better All-Over Concealer + Eraser, shade CN 28 Ivory

    • Close colour
    • Fair · Neutral · neutral pink undertone

    $22

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    0.5N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 0.5N

    • Very close colour
    • Very fair · Neutral undertone

    $38

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Close colour
    • Fair · Cool undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Light, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW5. Every attribute compared, with its share of the score.

ComparedYour shadeNW5Closest shade matchFair LightScore
Shade match55% of overall92
Colour87#e4d0b8#ead1bbVery close colourColour difference 2.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionVery fairVery fairBoth described as very fairThe retailers describe the same depth
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 81/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Light.

Same or better

  • $7 less
  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Adds SPF 50

Different

  • Natural finish instead of radiant
  • No blurring effect claimed
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W, against MAC Cosmetics Studio Radiance Serum Powered Foundation in NW5. Every attribute compared, with its share of the score.

ComparedYour shadeNW5Closest overall alternative095 Ivoire WScore
Shade match55% of overall86
Colour92#e4d0b8#dec8b0Very close colourColour difference 2.0 (0 is identical)
Depth92FairFairSameDepth difference: 3.9
Retailer descriptionVery fairNot statedNo depth word in one descriptionNot compared
Undertone70Cool · pinkUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared79
Finish78RadiantLuminousCloseLuminous finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared75
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 84/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 in 095 Ivoire W.

Same or better

  • Very close colour
  • Luminous finish instead of radiant
  • Same full coverage
  • Both claim transfer resistance
  • Both claim a lightweight feel
  • Adds SPF 27

Different

  • No blurring effect claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeNo ingredient list
FragranceNot listedNo ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedSPF 27
Overlap

Where to buy

Closest shade match

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Light

Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27 095 Ivoire W

Best price
$63Ulta BeautyUlta Beauty
Costs $17 more

Your shade $46 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.