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Aqua Resist Smoky Eyeshadow Stick 13 Cinder dupes and alternatives Make Up For Ever

Grey · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar eyeshadow overall: shade match 55%, finish, pigmentation and format 30%, wear and performance 10%, comfort and skin suitability 5%.

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31 matches

Closest shade matchClosest overall alternative: NYX Professional Makeup Lid Lingerie Cream Eye Pigment Granite Grind

The equivalent shade and the most similar eyeshadow overall.

Your shade
Make Up For Ever
13 CinderChange shade
Colour family, undertone and depth: Grey · Cool · Medium
Finish and pigmentation: Shimmer · Opaque
The match
NYX Professional Makeup
Granite Grind
Colour family, undertone and depth: Grey · Medium
Finish and pigmentation: Metallic
Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish, pigmentation & format)
85
Wear (Wear & performance)
83
Comfort (Comfort & skin suitability)
50
Shade match
90out of 100
Colour
84
Depth
99
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
$17 less (59%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar eyeshadow on shade, finish, wear and comfort and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Patrick Ta

    Major Dimension Eye Illusion Eyeshadow Duo

    Always On Your Mind

    Matched on pan 2

    Shade match 84
    $42SephoraSephoraCosts $13 more

    Matches: Very close colourSame finish: shimmerSame pigmentation: opaque

    Differences: Taupe rather than greyPalette rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    84
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Very close colour · Shimmer · Opaque

    Ingredients (not scored): 13% ingredient overlap

    Differences: Taupe rather than grey · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: slate sparkle

    Medium confidence· Digital match

    View match
  2. #3 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Stone
    Shade match 76
    $34SephoraSephoraCosts $5 more

    Matches: Same format: stickSame longevity: 24-hour wearClaims crease resistance

    Differences: LighterBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    76
    Finish, pigmentation & format
    83
    Wear & performance
    82
    Comfort & skin suitability
    100

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Buildable rather than opaque (pigmentation)

    Retailer shade note: medium grey

    Medium confidence· Digital match

    View match
  3. #4 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Smokey Topaz
    Shade match 74
    $34SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame format: stickSame longevity: 24-hour wear

    Differences: Silver rather than greyBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    83
    Wear & performance
    82
    Comfort & skin suitability
    100

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Silver rather than grey · Buildable rather than opaque (pigmentation)

    Retailer shade note: pewter with purple undertone

    Medium confidence· Digital match

    View match
  4. #5 · Alleyoop

    11th Hour Cream Eyeshadow & Liner Stick

    Charcolit
    Shade match 74
    $20Ulta BeautyUlta Beauty(product price)$9 less (31%)

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    74
    Finish, pigmentation & format
    100
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 17% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Gray Shimmer

    Medium confidence· Digital match

    View match
  5. #6 · Smashbox

    Always On Cream Eye Shadow Stick

    Loaded
    Shade match 83
    $25Ulta BeautyUlta Beauty$4 less (14%)

    Metallic · Buildable

    Differences: Buildable rather than opaque (pigmentation)Long-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish, pigmentation & format
    81
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Metallic · Buildable

    Ingredients (not scored): 10% ingredient overlap

    Differences: Buildable rather than opaque (pigmentation) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: metallic gunmetal

    Medium confidence· Digital match

    View match
  6. #7 · Nudestix

    Magnetic Luminous Eye Color

    Smoke
    Shade match 79
    $29Ulta BeautyUlta BeautySame price

    Matches: Same format: stickBoth claim waterproof

    Differences: Neutral rather than cool undertone11-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    88
    Wear & performance
    51
    Comfort & skin suitability
    50

    Close colour · Metallic

    Ingredients (not scored): 29% ingredient overlap

    Differences: Neutral rather than cool undertone · 11-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: neutral pale grey

    Medium confidence· Digital match

    View match
  7. #8 · Sephora Collection

    Colorful Eyeshadow

    600 To The Moon And Back
    Shade match 79
    $8SephoraSephora$21 less (72%)

    Matches: Same finish: shimmerSame pigmentation: opaque

    Differences: LighterPowder rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    90
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: pewter grey shimmer

    Medium confidence· Digital match

    View match
  8. #9 · MAC Cosmetics

    Dazzleshadow Liquid Eyeshadow

    Champagne Trail
    Shade match 70
    $28Ulta BeautyUlta Beauty$1 less (3%)

    Matches: Same cool undertoneSame finish: shimmerSame longevity: 24-hour wear

    Differences: Noticeably different swatch colourTaupe rather than greyLiquid rather than stick (format)

    Score details
    Shade match
    70
    Finish, pigmentation & format
    90
    Wear & performance
    82
    Comfort & skin suitability
    37

    Slight colour difference · Shimmer

    Ingredients (not scored): 13% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than grey · Liquid rather than stick (format) · Normal rather than normal, dry, combination (skin types)

    Retailer shade note: cool-toned taupe with silver shimmer

    Medium confidence· Digital match

    View match
  9. #10 · e.l.f. Cosmetics

    Bite Size Eyeshadow Palette

    Cold Brew

    Matched on pan 3

    Shade match 77
    $4Ulta BeautyUlta Beauty$25 less (86%)

    Matches: Same pigmentation: opaque

    Differences: Taupe rather than greyPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish, pigmentation & format
    81
    Wear & performance
    61
    Comfort & skin suitability
    50

    Close colour · Metallic · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Taupe rather than grey · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  10. #11 · Ulta Beauty Collection

    Eyeshadow Singles

    Roaring 20'S
    Shade match 79
    $9Ulta BeautyUlta Beauty(product price)$20 less (69%)

    Matches: Same finish: shimmer

    Differences: Taupe rather than greyBuildable rather than opaque (pigmentation)Powder rather than stick (format)

    Score details
    Shade match
    79
    Finish, pigmentation & format
    83
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Taupe rather than grey · Buildable rather than opaque (pigmentation) · Powder rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: medium pinkish taupe shimmer

    Medium confidence· Digital match

    View match
  11. #12 · Makeup By Mario

    Long-Wear Cream Eyeshadow

    Mauve
    Shade match 65
    $25SephoraSephora$4 less (14%)

    Matches: Same cool undertoneSame finish: shimmerSame pigmentation: opaque

    Differences: Noticeably different swatch colourMauve rather than greyLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    65
    Finish, pigmentation & format
    98
    Wear & performance
    67
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than grey · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: muted mauve

    Medium confidence· Digital match

    View match
  12. #13 · Clinique

    All About Shadow Duo Eyeshadow

    Starlight Starbright

    Matched on the deeper eyeshadow pan

    Shade match 75
    $35Ulta BeautyUlta BeautyCosts $6 more

    Matches: Same finish: shimmerClaims crease resistance

    Differences: Taupe rather than greyPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than grey · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  13. #14 · Clinique

    All About Shadow Single Eyeshadow

    Foxier
    Shade match 75
    $27Ulta BeautyUlta Beauty$2 less (7%)

    Matches: Same finish: shimmerClaims crease resistance

    Differences: Taupe rather than greyPowder rather than stick (format)Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    75
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Taupe rather than grey · Powder rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: soft shimmer

    Medium confidence· Digital match

    View match
  14. #15 · Anastasia Beverly Hills

    Glidr Eyeshadow Stick

    GREYSTONE
    Shade match 89
    $34SephoraSephoraCosts $5 more

    Matches: Same pigmentation: opaqueSame format: stickBoth claim waterproof

    Differences: Matte rather than shimmer (finish)12-hour wear rather than 24-hour wear (longevity)Normal, Combination rather than normal, dry, combination (skin types)

    Score details
    Shade match
    89
    Finish, pigmentation & format
    48
    Wear & performance
    54
    Comfort & skin suitability
    67

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than shimmer (finish) · 12-hour wear rather than 24-hour wear (longevity) · Normal, Combination rather than normal, dry, combination (skin types)

    Retailer shade note: matte stone grey

    Medium confidence· Digital match

    View match
  15. #16 · Half Magic

    Sparklestik Eye Crayon

    FAUXBOT
    Shade match 66
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same cool undertoneSame finish: shimmerSame format: stick

    Differences: Noticeably different swatch colourLighterTaupe rather than grey

    Score details
    Shade match
    66
    Finish, pigmentation & format
    100
    Wear & performance
    38
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Taupe rather than grey · 12-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: icy cool taupe

    Medium confidence· Digital match

    View match
  16. #17 · NYX Professional Makeup

    Jumbo Eye Pencil All-In-One Eyeshadow Eyeliner Pencil

    Iced Mocha
    Shade match 68
    $6Ulta BeautyUlta Beauty(product price)$23 less (79%)

    Matches: Very close colourSame format: stickClaims crease resistance

    Differences: Brown rather than greyLong-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    68
    Finish, pigmentation & format
    88
    Wear & performance
    55
    Comfort & skin suitability
    33

    Very close colour · Metallic

    Ingredients (not scored): 6% ingredient overlap

    Differences: Brown rather than grey · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof · Dry rather than normal, dry, combination (skin types)

    Medium confidence· Digital match

    View match
  17. #18 · Bobbi Brown

    Long-Wear Waterproof Cream Eyeshadow Stick

    Downtown Brown
    Shade match 51
    $34SephoraSephoraCosts $5 more

    Matches: Same finish: shimmerSame format: stickSame longevity: 24-hour wear

    Differences: Brown rather than greyBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    51
    Finish, pigmentation & format
    93
    Wear & performance
    82
    Comfort & skin suitability
    100

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 15% ingredient overlap

    Differences: Brown rather than grey · Buildable rather than opaque (pigmentation)

    Retailer shade note: a deep brown with shimmer

    Medium confidence· Digital match

    View match
  18. #19 · L'Oréal Paris

    Le Shadow Stick

    Celestial Taupe
    Shade match 67
    $13.99Ulta BeautyUlta Beauty(product price)$15.01 less (52%)

    Metallic

    Differences: DeeperTaupe rather than greyNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    67
    Finish, pigmentation & format
    85
    Wear & performance
    40
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Taupe rather than grey · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  19. #20 · Jane Iredale

    ColorLuxe Eye Shadow Stick

    Bronze
    Shade match 56
    $28Ulta BeautyUlta Beauty(product price)$1 less (3%)

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: Brown rather than greyLong-wearing rather than 24-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    56
    Finish, pigmentation & format
    100
    Wear & performance
    61
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 22% ingredient overlap

    Differences: Brown rather than grey · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: brown pearl with subtle pink undertones

    Medium confidence· Digital match

    View match
  20. #21 · Hourglass

    Scattered Light Glitter Eyeshadow

    Ray
    Shade match 71
    $30Ulta BeautyUlta BeautyCosts $1 more

    Matches: Very close colourSame pigmentation: opaqueClaims comfort

    Differences: Golden rather than greyGlitter rather than shimmer (finish)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    71
    Finish, pigmentation & format
    77
    Wear & performance
    40
    Comfort & skin suitability
    40

    Very close colour · Glitter · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Golden rather than grey · Glitter rather than shimmer (finish) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep champagne

    Medium confidence· Digital match

    View match
  21. #22 · Laura Mercier

    Caviar Stick Eyeshadow

    Aurora
    Shade match 48
    $34SephoraSephoraCosts $5 more

    Matches: Same finish: shimmerSame pigmentation: opaqueSame format: stick

    Differences: Noticeably different swatch colourGreen rather than grey

    Score details
    Shade match
    48
    Finish, pigmentation & format
    100
    Wear & performance
    82
    Comfort & skin suitability
    64

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Green rather than grey

    Retailer shade note: shimmering green

    Medium confidence· Digital match

    View match
  22. #23 · Kaja

    Eye Bento Bouncy Eyeshadow Trio

    Forest Night

    Matched on pan 3

    Shade match 63
    $28SephoraSephora$1 less (3%)

    Matches: Same finish: shimmer

    Differences: Brown rather than greyPalette rather than stick (format)Not listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    63
    Finish, pigmentation & format
    88
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Shimmer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Brown rather than grey · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: Earthy Glam (taupe beige glitter), Wood Breeze (olive beige brown shimmer), Night Haze (deep khaki brown matte)

    Medium confidence· Digital match

    View match
  23. #24 · ILIA

    Eye Stylus Shadow Stick - Long-Lasting Cream Eyeshadow

    Regal
    Shade match 59
    $33SephoraSephoraCosts $4 more

    Matches: Same finish: shimmerSame format: stickClaims crease resistance

    Differences: Bronze rather than grey12-hour wear rather than 24-hour wear (longevity)Sensitive rather than normal, dry, combination (skin types)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    100
    Wear & performance
    50
    Comfort & skin suitability
    0

    Close colour · Shimmer

    Ingredients (not scored): 15% ingredient overlap

    Differences: Bronze rather than grey · 12-hour wear rather than 24-hour wear (longevity) · Sensitive rather than normal, dry, combination (skin types)

    Retailer shade note: shimmer plum bronze

    Medium confidence· Digital match

    View match
  24. #25 · Nudestix

    Magnetic Luminous Eye Color

    Spirit
    Shade match 60
    $29Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame format: stickBoth claim waterproof

    Differences: Noticeably different swatch colourMauve rather than grey11-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    60
    Finish, pigmentation & format
    88
    Wear & performance
    51
    Comfort & skin suitability
    50

    Slight colour difference · Metallic

    Ingredients (not scored): 29% ingredient overlap

    Differences: Noticeably different swatch colour · Mauve rather than grey · 11-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: cool nude mauve

    Medium confidence· Digital match

    View match
  25. #26 · Stila

    Liqua-Play Eye Shadow

    Taupaz Shimmer
    Shade match 61
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Same finish: shimmerClaims crease resistanceClaims comfort

    Differences: LighterWarm rather than cool undertoneTaupe rather than grey

    Score details
    Shade match
    61
    Finish, pigmentation & format
    85
    Wear & performance
    55
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Lighter · Warm rather than cool undertone · Taupe rather than grey · Buildable rather than opaque (pigmentation) · Liquid rather than stick (format) · Long-wearing rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: shimmering deep warm taupe

    Medium confidence· Digital match

    View match
  26. #27 · NARS

    Total Seduction Eyeshadow Stick

    Living Sin
    Shade match 55
    $34SephoraSephoraCosts $5 more

    Matches: Same finish: shimmerClaims crease resistanceBoth claim waterproof

    Differences: Noticeably different swatch colourLighterTaupe rather than grey

    Score details
    Shade match
    55
    Finish, pigmentation & format
    91
    Wear & performance
    62
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Taupe rather than grey · Buildable rather than opaque (pigmentation) · 16-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: Taupe shimmer

    Medium confidence· Digital match

    View match
  27. #28 · MERIT

    Solo Shadow Cream Eyeshadow

    Iris
    Shade match 57
    $26SephoraSephora$3 less (10%)

    Matches: Same cool undertoneSame finish: shimmerClaims crease resistance

    Differences: Noticeably different swatch colourPlum rather than greyBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    57
    Finish, pigmentation & format
    91
    Wear & performance
    50
    Comfort & skin suitability
    40

    Slight colour difference · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than grey · Buildable rather than opaque (pigmentation) · 12-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: soft plum

    Medium confidence· Digital match

    View match
  28. #29 · Bobbi Brown

    Dual-Ended Long-Wear Waterproof Cream Eyeshadow Stick

    Pyrite / Muted Taupe

    Matched on the deeper eyeshadow pan

    Shade match 50
    $43SephoraSephoraCosts $14 more

    Matches: Same format: stickSame longevity: 24-hour wearClaims crease resistance

    Differences: LighterRose rather than greyBuildable rather than opaque (pigmentation)

    Score details
    Shade match
    50
    Finish, pigmentation & format
    83
    Wear & performance
    82
    Comfort & skin suitability
    100

    Slight colour difference · Metallic · Buildable

    Ingredients (not scored): 12% ingredient overlap

    Differences: Lighter · Rose rather than grey · Buildable rather than opaque (pigmentation)

    Retailer shade note: a shimmering taupe with silver, pink & gold sparkle / a neutral taupe

    Medium confidence· Digital match

    View match
  29. #30 · MAC Cosmetics

    Frost Eyeshadow

    Satin Taupe
    Shade match 59
    $26Ulta BeautyUlta Beauty$3 less (10%)

    Matches: Same finish: shimmerSame pigmentation: opaqueClaims crease resistance

    Differences: Noticeably different swatch colourTaupe rather than greyPowder rather than stick (format)

    Score details
    Shade match
    59
    Finish, pigmentation & format
    90
    Wear & performance
    30
    Comfort & skin suitability
    50

    Slight colour difference · Shimmer · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Taupe rather than grey · Powder rather than stick (format) · 8-hour wear rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: taupe w/ silver shimmer

    Medium confidence· Digital match

    View match
  30. #31 · e.l.f. Cosmetics

    Perfect 10 Eyeshadow Palette

    Keep It Ethereal

    Matched on pan 8

    Shade match 80
    $11Ulta BeautyUlta Beauty$18 less (62%)

    Matches: Same pigmentation: opaque

    Differences: Taupe rather than greyMatte rather than shimmer (finish)Palette rather than stick (format)

    Score details
    Shade match
    80
    Finish, pigmentation & format
    38
    Wear & performance
    40
    Comfort & skin suitability
    50

    Close colour · Matte · Opaque

    Ingredients (not scored): 11% ingredient overlap

    Differences: Taupe rather than grey · Matte rather than shimmer (finish) · Palette rather than stick (format) · Not listed rather than 24-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: neutrals and rose golds

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Why the closest match works

NYX Professional Makeup Lid Lingerie Cream Eye Pigment in Granite Grind, against Make Up For Ever Aqua Resist Smoky Eyeshadow Stick in 13 Cinder. Every attribute compared, with its share of the score.

ComparedYour shade13 CinderClosest matchGranite GrindScore
Shade match55% of overall90
Colour84#8e7367#8b7668Close colourColour difference 3.1 (0 is identical)
Depth99MediumMediumSameDepth difference 0.8 on the 0–100 scale
Undertonenot comparableCoolNot listedUndertone unknown on one side
Colour family100GreyGreySameSame colour family
Finish, pigmentation & format30% of overall · 2 of 3 compared85
Finish85ShimmerMetallicCloseMetallic finish rather than shimmer
Pigmentationnot comparableOpaqueNot listedNot listed for eitherAn opacity not listed for one product
Format85StickCreamCloseCream rather than stick
Wear & performance10% of overall · 2 of 3 compared83
Longevity10024-hour wear24-hour wearSameBoth claim 24-hour wear
Crease resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists crease resistance
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Comfort & skin suitability5% of overall · none of 3 comparable50
Comfortnot comparableNot listedNot listedNot listed for eitherNeither product lists a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Skin typesnot comparableNormal, Dry, CombinationNot listedNot listed for eitherSkin types not listed for one product
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Lid Lingerie Cream Eye Pigment in Granite Grind.

Same or better

  • $17 less
  • Same longevity: 24-hour wear

Different

  • Small colour difference on the swatch
  • Does not claim waterproof

Description and ingredients (information only, not scored)

Weighted ingredient similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
Shade descriptioncool brownish greygranite
BaseSilicone-based, moderate siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy Granite Grind

Best price
$12Ulta BeautyUlta Beauty
$17 less (59%)

Your shade $29 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish, pigmentation and format, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.