Medium light · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
30 matches
30 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Ulta Beauty Collection Moisturizing Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $49 at Sephora
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$7 less (14%)Matches: Very close colourSame cool undertoneSame radiant finish
No material differences in the data we have.
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Retailer shade note: light with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame radiant finishSame medium coverage
Differences: Neutral rather than cool undertoneNot marketed for combination skinContains drying alcohol
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: light neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed
Retailer shade note: light skin with pink undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $3 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with neutral undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephora$11 less (22%)Matches: Very close colourSame cool undertoneSame medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: fair (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty$39.90 less (81%)Matches: Very close colourSame radiant finishNo fragrance listed
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Revolution Beauty Skin Silk Glow Tint Sheer Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$9.10View at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNot marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: fair with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$48View at SephoraSephoraCosts $3 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than cool undertoneNatural rather than radiant finishNot marketed for combination skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than radiant finish · Not marketed for combination skin · Contains drying alcohol
Retailer shade note: with olive undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$1 less (2%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish
Retailer shade note: light, golden undertones
Medium confidence· Digital match
Ogee Multi-Use Sculpted Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $48 · product priceView at Ulta Beauty
Target$34.41 less (70%)Matches: Both claim a blurring effectBoth claim long-wearingNo fragrance listed
Differences: Slightly deeperMatte rather than radiant finishFull rather than medium coverage
Colour not compared · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Matte rather than radiant finish · Full rather than medium coverage
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Same priceMatches: Very close colourSame cool undertoneClaims not settling into lines
Differences: Natural rather than radiant finishLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourClaims a lightweight feelNo fragrance listed
Differences: Neutral rather than cool undertoneNatural rather than radiant finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: light, neutral undertones
Medium confidence· Digital match
Hourglass Vanish Seamless Finish Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty$8 less (16%)Matches: Very close colourSimilar undertone (neutral vs cool)Claims colour stability
Differences: Natural rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame medium coverageClaims a lightweight feel
Differences: Neutral rather than cool undertoneNatural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautyUlta Beauty(product price)$4 less (8%)Matches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Contains drying alcohol
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty$8 less (16%)Matches: Near-identical swatch colourBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than radiant finishLight rather than medium coverage
Looks identical · Matte · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta Beauty
Macy's$41View at Macy'sTarget$19 less (39%)Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$7 less (14%)Matches: Very close colourSame cool undertoneClaims transfer resistance
Differences: Matte rather than radiant finishFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for light cool skin with a pink hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraMacy's$42View at Macy'sUlta Beauty$11 less (22%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than radiant finish
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Light rather than medium coverage
Retailer shade note: for fair to light skin
Medium confidence· Digital match
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyUlta Beauty$21.70 less (44%)Matches: Very close colourBoth claim long-wearingClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishBuildable rather than medium coverage
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for dry/combination skin
Retailer shade note: beige
Medium confidence· Digital match
Sigma Beauty Skin Perfector Hydrating Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$27.30View at Ulta BeautyUlta Beauty(product price)$29 less (59%)Matches: Very close colourBoth claim long-wearingClaims a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $21 moreMatches: Very close colourSame medium coverageClaims a lightweight feel
Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than radiant finish
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than radiant finish · No blurring effect claimed · No long-wear claim
Medium confidence· Digital match
Chanel LES BEIGES Water-Fresh Complexion Touch
Every store that sells this shade · prices as last checked
Ulta Beauty$70View at Ulta BeautySephora$8 less (16%)Matches: Very close colourClaims colour stabilityClaims a lightweight feel
Differences: Slightly warmer undertoneNatural rather than radiant finishFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · Full rather than medium coverage · No blurring effect claimed · Not marketed for combination skin
Retailer shade note: moderately fair, warm neutral undertone
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautyTarget$34.01 less (69%)Matches: Same medium coverage
Differences: Natural rather than radiant finishNo blurring effect claimedNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than radiant finish · No blurring effect claimed · No long-wear claim
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephora$1 less (2%)Matches: Very close colourSame medium coverageClaims a skin-like finish
Differences: Slightly warmer undertoneNatural rather than radiant finishNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than radiant finish · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: for light skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautyUlta Beauty$36.01 less (73%)Matches: Very close colourBoth claim a blurring effectNo fragrance listed
Differences: Slightly lighterNeutral rather than cool undertoneMatte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · No long-wear claim
Medium confidence· Digital match
Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartUlta Beauty$12.99View at Ulta BeautySephora$10 less (20%)Matches: Very close colourSame radiant finishAdds SPF 50
Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Not marketed for combination skin
Retailer shade note: light brown shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Illumination SPF 50+
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyWalmart$38.57 less (79%)Matches: Very close colourBoth claim a blurring effectClaims transfer resistance
Differences: Neutral rather than cool undertoneMatte rather than radiant finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than radiant finish · Full rather than medium coverage · Not marketed for dry/combination skin
Medium confidence· Digital match
L'Oréal Paris Infallible Pro-Matte Foundation
Every store that sells this shade · prices as last checked
Showing 12 of 28 matches
The closest shade to Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
1R12
$35
32.0 Tan Bronze
$30
2C2
$34
06 Fair Rosy
$32
2CR Cool Rosy
$42
Perfect Beige
$12.99
3.75
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Moisturizing Complexion Stick in Light To Medium Cool.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Hourglass Ambient Soft Glow Foundation in 4.5, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Hourglass Ambient Soft Glow Foundation in 4.5.
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Ulta Beauty Collection Moisturizing Complexion Stick Light To Medium Cool
Ulta BeautyYour shade $49 at Sephora · product price; shade not separately priced
Hourglass Ambient Soft Glow Foundation 4.5
SephoraYour shade $49 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
