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HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory dupes and alternatives Make Up For Ever

Medium light · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

  • Liquid0
  • Stick0
  • Powder0
  • Serum1
  • Gel0

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage.

Closest shade match: Sigma Beauty Skin Perfector Hydrating Tint 3 - Medium Golden

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Make Up For Ever
1R12 - Cool IvoryChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Sigma Beauty
3 - Medium Golden
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Buildable coverage
Shade match
76out of 100
Colour
93
Depth
94
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$27.30Ulta BeautyUlta Beauty
$21.70 less (44%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Well People Skinforia Serum Foundation 24 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Make Up For Ever
1R12 - Cool IvoryChange shade
Depth and undertone: Medium light · Cool · rosy
Finish and coverage: Radiant · Medium coverage
The match
Well People
24 Light Medium Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
64
Wear (Wear & performance)
80
Skin (Skin suitability)
90
Low confidence· Digital matchWhy it matches
Best price
$30TargetTarget
$19 less (39%)

Your shade $49 at Sephora

TargetView at Target

Looking for a concealer in your shade?

The closest shade to Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 1R12 - Cool Ivory (Medium light · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Nearest in this range
    • Light · Cool undertone

    $35

    SephoraView at Sephora

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32.0 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32.0 Tan Bronze

    • Very close colour
    • Medium light · Cool undertone

    $30

    SephoraView at Sephora
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    2C2

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 2C2

    • Very close colour
    • Medium light · Cool undertone

    $34

    SephoraView at Sephora
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    06 Fair Rosy

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 06 Fair Rosy

    • Very close colour
    • Medium light · Cool · rosy undertone

    $32

    SephoraView at Sephora
  4. Dior Forever Skin Correct Full-Coverage Concealer

    2CR Cool Rosy

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2CR Cool Rosy

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. CoverGirl TruBlend Undercover Concealer

    Perfect Beige

    CoverGirl TruBlend Undercover Concealer, shade Perfect Beige

    • Very close colour
    • Medium · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  6. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    3.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 3.75

    • Close colour
    • Light medium · Cool · pink undertone

    $42

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Sigma Beauty Skin Perfector Hydrating Tint in 3 - Medium Golden, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory. Every attribute compared, with its share of the score.

ComparedYour shade1R12 - Cool IvoryClosest shade match3 - Medium GoldenScore
Shade match55% of overall76
Colour93#d0a088#d6a68fVery close colourColour difference 1.8 (0 is identical)
Depth94Medium lightMedium lightSameDepth difference: 3.2
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone25Cool · rosyWarmDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall33
Skin type33Normal, dry, combinationNormalBoth marketed for normal skin
Overall match 73/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sigma Beauty Skin Perfector Hydrating Tint in 3 - Medium Golden.

Same or better

  • $21.70 less
  • Very close colour
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Slightly warmer undertone
  • Natural finish instead of radiant
  • No blurring effect claimed
  • Not marketed for dry/combination skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Basemoderate siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapUnknown-based vs water-based; silicone moderate vs high
View full match

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 24 Light Medium Neutral, against Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 1R12 - Cool Ivory. Every attribute compared, with its share of the score.

ComparedYour shade1R12 - Cool IvoryClosest overall alternative24 Light Medium NeutralScore
Shade match55% of overall76
Colournot comparable#d0a088No swatchNot comparedNo swatch colour on one side
Depth81Medium lightLight mediumSome differenceDepth difference: 7.0
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall90
Skin type90Normal, dry, combinationCombination, dry, normal, oilyBoth marketed for normal/​dry/​combination skin
Overall match 74/100Shade match 76/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 24 Light Medium Neutral.

Same or better

  • $19 less
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Runs slightly lighter
  • Neutral rather than cool undertone
  • Natural finish instead of radiant
  • No blurring effect claimed

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Basemoderate siliconeno silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth unknown-based; silicone moderate vs none
View full match

Where to buy

Closest shade match

Sigma Beauty Skin Perfector Hydrating Tint 3 - Medium Golden

Best price
$27.30Ulta BeautyUlta Beauty
$21.70 less (44%)

Your shade $49 at Sephora

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Well People Skinforia Serum Foundation 24 Light Medium Neutral

Best price
$30TargetTarget
$19 less (39%)

Your shade $49 at Sephora

TargetView at Target

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.