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SurrealSkin Luminous Hydrating Foundation 22C dupes and alternatives Makeup By Mario

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: KimChi Chic Beauty A Really Good Foundation 129MD

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Makeup By Mario
22CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
KimChi Chic Beauty
129MD
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
$19 less (40%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 31P

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Makeup By Mario
22CChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural · Medium coverage
The match
Sephora Collection
31P
Depth and undertone: Deep · Cool · pink
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
74
Skin (Skin suitability)
100
Best price
$24SephoraSephora
$24 less (50%)

Your shade $48 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    22 C
    Shade match 97
    $48SephoraSephoraSame price

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Does not claim colour stabilityNot marketed for dry skinContains drying alcohol

    Score details
    Shade match
    97
    Finish & visual result
    79
    Wear & performance
    85
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium dark with cool undertone

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    520 Sienna
    Shade match 86
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Full rather than medium coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $22Ulta BeautyUlta Beauty(product price)$26 less (54%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish

    Differences: Buildable rather than medium coverageNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium Deep 28
    Shade match 95
    $69SephoraSephoraCosts $21 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    70
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: medium deep with red undertones

    Medium confidence· Digital match

    View match
  5. #7 · Palladio Beauty

    Build + Blend Foundation Stick

    Cinnamon
    Shade match 87
    $14.99Ulta BeautyUlta Beauty$33.01 less (69%)

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Does not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    85
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Timeless Hydrating Foundation

    53S Deep Sand
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  7. #9 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 93
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs cool)Claims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 79
    $54SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertone

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone

    Retailer shade note: medium deep with warm undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Powder Foundation

    Kaduna - Tan 1
    Shade match 89
    $20Ulta BeautyUlta Beauty$28 less (58%)

    Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    85
    Skin suitability
    84

    Looks identical · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 91
    $15.99Ulta BeautyUlta Beauty(product price)$32.01 less (67%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Claims transfer resistance

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    63
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    525 Deep Golden
    Shade match 75
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    91
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  13. #15 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    460 Medium Deep
    Shade match 75
    $52SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: with peach undertones

    Medium confidence· Digital match

    View match
  14. #16 · Tarte

    Timeless Hydrating Foundation

    54H Deep Honey
    Shade match 76
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Fit Me Matte + Poreless Foundation

    Nutmeg 365
    Shade match 85
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 90
    $21.49Ulta BeautyUlta Beauty$26.51 less (55%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Neutral rather than cool undertone · Light rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    33 Sienna
    Shade match 90
    $8.40WalmartWalmart$39.60 less (83%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  18. #20 · Tarte

    Face Tape Full Coverage Foundation

    57N Rich Neutral
    Shade match 95
    $42SephoraSephora$6 less (13%)

    Matches: Very close colourSame cool undertoneClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    58
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: deeper skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Too Faced

    Born This Way Soft Matte Foundation

    Honey
    Shade match 84
    $48SephoraSephoraSame price

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    84
    Finish & visual result
    68
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Maybelline

    Fit Me Matte + Poreless Foundation

    Mocha 360
    Shade match 84
    $11.99Ulta BeautyUlta Beauty(product price)$36.01 less (75%)

    Matches: Very close colourSame medium coverageBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    84
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    30

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  21. Shade match 83
    $44SephoraSephora$4 less (8%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    55
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: medium rich

    Medium confidence· Digital match

    View match
  22. Shade match 85
    $17.99Ulta BeautyUlta Beauty(product price)$30.01 less (63%)

    Matches: Very close colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. #25 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    29W Driven
    Shade match 74
    $47SephoraSephora$1 less (2%)

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    74
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: medium-deep warm

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    32 Cappuccino
    Shade match 88
    $14.99TargetTarget$33.01 less (69%)

    Matches: Near-identical swatch colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  25. #27 · KimChi Chic Beauty

    A Really Good Foundation

    131D
    Shade match 74
    $29Ulta BeautyUlta Beauty(product price)$19 less (40%)

    Matches: Very close colourBoth claim long-wearingClaims not settling into lines

    Differences: Slightly warmer undertoneNatural matte rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    74
    Skin suitability
    90

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Natural matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: Tan/Deep with Very Warm Undertones

    Medium confidence· Digital match

    View match
  26. Shade match 76
    $49Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame natural finishClaims not settling into lines

    Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for normal skin

    Score details
    Shade match
    76
    Finish & visual result
    82
    Wear & performance
    74
    Skin suitability
    60

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for normal skin

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Make 'EM Wonder, 24H Soft Matte Foundation

    CAPUCCINO 32
    Shade match 87
    $14.97WalmartWalmart$33.03 less (69%)

    Matches: Very close colour

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin

    Medium confidence· Digital match

    View match
  28. #30 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Deep Warm
    Shade match 79
    $16Ulta BeautyUlta Beauty(product price)$32 less (67%)

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    84

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 22C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

  2. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  3. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  5. Rare Beauty Liquid Touch Brightening Concealer

    490C

    Rare Beauty Liquid Touch Brightening Concealer, shade 490C

    • Close colour
    • Deep tan · Cool undertone

    $24

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    159

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 159

    • Close colour
    • Deep · Neutral · neutral pink undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

KimChi Chic Beauty A Really Good Foundation in 129MD, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 22C. Every attribute compared, with its share of the score.

ComparedYour shade22CClosest shade match129MDScore
Shade match55% of overall97
Colour96#9b5835#9e5932Looks identicalColour difference 1.3 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared79
Finish78NaturalNatural matteCloseNatural matte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Normal, dry, combinationDry, normal, combination, oilyBoth marketed for normal/​dry/​combination skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 129MD.

Same or better

  • $19 less
  • Near-identical swatch colour
  • Same cool undertone
  • Natural matte finish instead of natural
  • Full rather than medium coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 31P, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 22C. Every attribute compared, with its share of the score.

ComparedYour shade22CClosest overall alternative31PScore
Shade match55% of overall94
Colour91#9b5835#995232Very close colourColour difference 2.2 (0 is identical)
Depth96DeepDeepSameDepth difference: 2.4
Retailer descriptionMedium tanTanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCool · pinkClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared74
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combinationNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 93/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 31P.

Same or better

  • $24 less
  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim colour stability

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs none

Where to buy

Closest shade match

KimChi Chic Beauty A Really Good Foundation 129MD

Match price
$29Ulta BeautyUlta Beauty
$19 less (40%)

Your shade $48 at Sephora · product price; shade not separately priced

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 31P

Best price
$24SephoraSephora
$24 less (50%)

Your shade $48 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.