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SurrealSkin Luminous Hydrating Foundation 29.5N dupes and alternatives Makeup By Mario

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Makeup By Mario
29.5NChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
Gucci
540N
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $21 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative: ILIA True Skin Serum Foundation Macquarie SF13

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Makeup By Mario
29.5NChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
The match
ILIA
Macquarie SF13
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
86
Wear (Wear & performance)
85
Skin (Skin suitability)
60
Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Neutral 1
    Shade match 96
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Very close colourSame neutral undertoneBoth claim long-wearing

    Differences: Radiant rather than natural finishFull rather than medium coverage

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    85
    Skin suitability
    84

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than medium coverage

    Retailer shade note: very deep with neutral to red undertone for very rich skin

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $50SephoraSephoraCosts $2 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: Very deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Well People

    Skinforia Serum Foundation

    42 Deep Cool
    Shade match 86
    $21$30Ulta BeautyUlta Beauty$27 less (56%)

    Matches: Very close colourSame natural finishClaims a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    90

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    True Skin Serum Foundation

    Flores SF13.5
    Shade match 88
    $56SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: extra deep with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · Tarte

    Timeless Hydrating Foundation

    57H Rich Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  6. Shade match 88
    $58SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneSame natural finishClaims a blurring effect

    Differences: Slightly deeperBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    88
    Finish & visual result
    89
    Wear & performance
    55
    Skin suitability
    60

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · ILIA

    True Skin Serum Foundation

    Bimini SF14
    Shade match 81
    $56SephoraSephoraCosts $8 more

    Matches: Same natural finishSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim colour stabilityNot marketed for combination skin

    Score details
    Shade match
    81
    Finish & visual result
    86
    Wear & performance
    85
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 31% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: extra deep with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 83
    $50SephoraSephoraCosts $2 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    420 Deep Neutral
    Shade match 94
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim colour stabilityContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N10 Neutral Deep
    Shade match 90
    $13.99Ulta BeautyUlta Beauty(product price)$34.01 less (71%)

    Matches: Same neutral undertoneSame natural finishSame medium coverage

    Differences: No long-wear claimDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    40
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  11. #13 · Tarte

    Timeless Hydrating Foundation

    60H Mahogany Honey
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Same natural finishClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    84

    Close colour · Natural · Buildable coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim colour stability

    Medium confidence· Digital match

    View match
  12. #14 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    8N1 Espresso
    Shade match 89
    $52SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame medium coverageClaims transfer resistance

    Differences: Slightly lighterMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    63
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Does not claim colour stability · Not marketed for normal skin

    Retailer shade note: deepest with neutral rich-brown undertones

    High confidence· Digital match

    View match
  13. Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)$8.50 less (18%)

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Matte rather than natural finishBuildable rather than medium coverageNo long-wear claim

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability

    Retailer shade note: for extra deep neutral skin with a subtle red hue

    Medium confidence· Digital match

    View match
  14. Shade match 89
    $60SephoraSephoraCosts $12 more

    Matches: Same neutral undertoneSame medium coverageClaims transfer resistance

    Differences: Radiant rather than natural finishDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    49
    Skin suitability
    100

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: very deep, neutral

    Medium confidence· Digital match

    View match
  15. #17 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1
    Shade match 79
    $34Ulta BeautyUlta Beauty(product price)$14 less (29%)

    Matches: Same natural finishSame medium coverageClaims not settling into lines

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    84

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim colour stability

    Retailer shade note: brown with golden undertones

    Medium confidence· Digital match

    View match
  16. #18 · NARS

    Natural Radiant Longwear Foundation

    Zambie - Dark 5
    Shade match 79
    $55SephoraSephoraCosts $7 more

    Matches: Same natural finishClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly warmer undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    79
    Finish & visual result
    91
    Wear & performance
    63
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: D5 - deep with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Estée Lauder

    Futurist Hydra Rescue Moisturizing Foundation SPF 45

    7W2 Rich Spice
    Shade match 95
    $55SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: extra deep with neutral brown undertones

    Medium confidence· Digital match

    View match
  18. #20 · Charlotte Tilbury

    Airbrush Flawless Foundation

    14 Neutral
    Shade match 89
    $52SephoraSephoraCosts $4 more

    Matches: Same neutral undertoneSame medium coverageClaims a skin-like finish

    Differences: Matte rather than natural finishContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Matte rather than natural finish · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  19. Shade match 89
    $42Ulta BeautyUlta Beauty(product price)$6 less (13%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    70
    Skin suitability
    84

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Radiant rather than natural finish · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: deep with cool undertone

    Medium confidence· Digital match

    View match
  20. Shade match 90
    $36SephoraSephora$12 less (25%)

    Matches: Very close colourSame neutral undertoneBoth claim a lightweight feel

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    55
    Skin suitability
    100

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for deeper skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Tarte

    Maracuja Juicy Glow Tint

    55H Deep Honey
    Shade match 86
    $42Ulta BeautyUlta Beauty$6 less (13%)

    Matches: Very close colourSame medium coverageClaims a blurring effect

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    86
    Finish & visual result
    70
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim colour stability

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  22. Shade match 90
    $42.50Ulta BeautyUlta Beauty$5.50 less (11%)

    Matches: Same neutral undertoneClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    84

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: for very deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  23. #25 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    D 36
    Shade match 82
    $46.90Ulta BeautyUlta Beauty(product price)$1.10 less (2%)

    Matches: Claims a blurring effectBoth claim long-wearingBoth claim a lightweight feel

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    85
    Skin suitability
    84

    Close colour · Matte · Buildable coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $42.50Ulta BeautyUlta Beauty$5.50 less (11%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    58
    Wear & performance
    74
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability

    Retailer shade note: for deep skin with cool neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    430 Deep Cool
    Shade match 89
    $18.99Ulta BeautyUlta Beauty(product price)$29.01 less (60%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly cooler undertoneMatte rather than natural finishDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    58
    Skin suitability
    84

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · Does not claim colour stability · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. Shade match 81
    $50Ulta BeautyUlta Beauty(product price)Costs $2 more

    Matches: Same natural finishBoth claim a lightweight feelAdds SPF 30

    Differences: Slightly warmer undertoneLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    81
    Finish & visual result
    91
    Wear & performance
    55
    Skin suitability
    67

    Close colour · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Light rather than medium coverage · No long-wear claim · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance

    Retailer shade note: D2 - Deep with warm undertones

    Medium confidence· Digital match

    View match
  27. #29 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Espresso
    Shade match 93
    $11.97WalmartWalmart$36.03 less (75%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim long-wearing

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    58
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  28. #30 · L'Oréal Paris

    True Match Hyaluron Tinted Balm Foundation

    Natural Deep
    Shade match 89
    $17.99CVSCVS$30.01 less (63%)

    Matches: Very close colourSame neutral undertoneClaims not settling into lines

    Differences: Radiant rather than natural finishLight rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Radiant rather than natural finish · Light rather than medium coverage · No long-wear claim · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Makeup By Mario SurrealSkin Luminous Hydrating Foundation 29.5N (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.5 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.5 N

    • Very close colour
    • Very deep · Neutral undertone

    $32

  2. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7N

    • Very close colour
    • Very deep · Neutral undertone

    $38

  3. Maybelline Fit Me Natural Finish Concealer

    065 Coffee

    Maybelline Fit Me Natural Finish Concealer, shade 065 Coffee

    • Very close colour
    • Deep · Neutral · neutral pink undertone

    $10.99

  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Close colour
    • Very deep · Neutral undertone

    $39

  5. Tarte Shape Tape Full Coverage Matte Concealer

    55W rich warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 55W rich warm

    • Very close colour
    • Deep · Warm undertone

    $32

  6. Dior Forever Skin Correct Full-Coverage Concealer

    9 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 9 Neutral

    • Close colour
    • Very deep · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 29.5N. Every attribute compared, with its share of the score.

ComparedYour shade29.5NClosest shade match540NScore
Shade match55% of overall97
Colour96#7c4231#7e4532Looks identicalColour difference 1.2 (0 is identical)
Depth98Very deepDeepCloseDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60MediumFullSome differenceFull coverage rather than medium
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, combination, oilyBoth marketed for normal/​combination skin
Overall match 80/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 540N.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Full rather than medium coverage
  • Does not claim colour stability
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Macquarie SF13, against Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 29.5N. Every attribute compared, with its share of the score.

ComparedYour shade29.5NClosest overall alternativeMacquarie SF13Score
Shade match55% of overall95
Colour93#7c4231#814530Very close colourColour difference 1.9 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 2.0
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared85
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combinationNormal, dry, sensitiveBoth marketed for normal/​dry skin
Overall match 90/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Macquarie SF13.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim colour stability
  • Not marketed for combination skin

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 31%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs unknown-based; silicone high vs high

Where to buy

Closest shade match

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 540N

Best price
$69SephoraSephora
Costs $21 more

Your shade $48 at Sephora

SephoraView at Sephora

Closest overall alternative

ILIA True Skin Serum Foundation Macquarie SF13

Best price
$56SephoraSephora
Costs $8 more

Your shade $48 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.