Medium tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $48 at Sephora
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at Sephora
Ulta Beautyfrom $56 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $48 at Sephora
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraSame priceMatches: Very close colourSame olive undertoneSame natural finish
Differences: No blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: No blurring effect claimed
Retailer shade note: for medium skintones with neutral olive undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $2 moreMatches: Very close colourSame olive undertoneSame natural finish
Differences: No skin-like finish claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: Medium-deep with olive undertones
High confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$13 less (27%)Matches: Very close colourSame olive undertoneSame natural finish
Differences: Slightly lighterLight rather than medium coverageNot marketed for oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly lighter · Light rather than medium coverage · Not marketed for oily skin
Retailer shade note: medium with neutral, subtle olive undertones
High confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta Beauty
Target$18 less (38%)Matches: Same natural finishBoth claim a skin-like finishBoth claim long-wearing
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo blurring effect claimed
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetSephora$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium-deep warm
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephora$9 less (19%)Matches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than olive undertoneBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Buildable rather than medium coverage · No blurring effect claimed · Not marketed for combination/oily skin
Retailer shade note: Medium deep shade with neutral undertones
High confidence· Digital match
Yepoda The Dewy Day
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraSephoraCosts $12 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium with warm undertones
High confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraSame priceMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed
Retailer shade note: for medium skintones with neutral undertones
High confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Slightly lighterNeutral rather than olive undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · No skin-like finish claimed
Retailer shade note: medium neutral
High confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty$36 less (75%)Matches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $1 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo blurring effect claimedNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · No blurring effect claimed · Not marketed for oily skin
Retailer shade note: medium with neutral undertones
High confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)$13 less (27%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Slightly warmer undertoneLight rather than medium coverageNot marketed for oily skin
Very close colour · Natural · Light coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · Not marketed for oily skin
Retailer shade note: medium with warm golden undertones
High confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beautyfrom $35 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (58%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly deeperSlightly warmer undertoneFull rather than medium coverage
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly deeper · Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: warm mid-brown with soft depth
High confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautySephora$16 less (33%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral walnut
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$23 less (48%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · Contains listed fragrance
Retailer shade note: medium deep with warm undertone
High confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Contains listed fragrance
Retailer shade note: medium with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$35.41 less (74%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta Beauty
Walmart$13.97View at WalmartTarget$13.99View at Target
Walgreens$17.99View at Walgreens
CVS$17.99View at CVSSephora$16 less (33%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Not marketed for normal/combination/oily skin · Contains listed fragrance
Retailer shade note: neutral amber
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta BeautyCosts $12 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$60View at Ulta BeautyUlta Beauty(product price)$10 less (21%)Matches: Very close colourBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly lighterSlightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Slightly warmer undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$24 less (50%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No long-wear claim
Retailer shade note: Medium with neutral undertones
Medium confidence· Digital match
SUBTL. Beauty Stackable BB Powder Foundation Single
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty$35.41 less (74%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneLight rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No skin-like finish claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Revlon PhotoReady Lift & Fill Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.97 · out of stockView at WalmartTarget$13.99View at TargetWalgreens$17.99View at WalgreensCVS$17.99View at CVSUlta Beauty(product price)Costs $12 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than olive undertoneNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (15%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than olive undertoneLight rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than olive undertone · Light rather than medium coverage · No skin-like finish claimed · No long-wear claim
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
Fenty Beauty Eaze Drop Lightweight Blurring Skin Tint
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)$10 less (21%)Matches: Both claim a blurring effectBoth claim long-wearingBoth claim a lightweight feel
Differences: Slightly lighterNeutral rather than olive undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Neutral rather than olive undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)$39 less (81%)Matches: Very close colourBoth claim long-wearingNo drying alcohol listed
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyCVS$9.49View at CVSUlta Beauty(product price)Costs $8 moreMatches: Both claim a skin-like finishBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly cooler undertoneRadiant rather than natural finishBuildable rather than medium coverage
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish · Buildable rather than medium coverage
Retailer shade note: medium with cool undertones
High confidence· Digital match
Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty$5 less (10%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Neutral rather than olive undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: medium to tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty$12 less (25%)Matches: Near-identical swatch colourNo drying alcohol listed
Differences: Neutral rather than olive undertoneRadiant rather than natural finishNo skin-like finish claimed
Looks identical · Radiant finish
Ingredients (not scored): 14% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel · Contains listed fragrance
Medium confidence· Digital match
TFIT Radiance Fit Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$36View at Ulta BeautyShowing 12 of 29 matches
The closest shade to Makeup By Mario SurrealSkin Natural Finish Foundation 12 O (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.1 O
$32
Medium
$12
400W
$24
4.5 Neutral
$42
Beech 6
$39
40.0 Deep Tan
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA True Skin Serum Foundation in Cres SF8.75, against Makeup By Mario SurrealSkin Natural Finish Foundation in 12 O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA True Skin Serum Foundation in Cres SF8.75.
8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Warm 350, against Makeup By Mario SurrealSkin Natural Finish Foundation in 12 O. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kosas Revealer Skin-Improving Foundation SPF 25 in Medium Deep Warm 350.
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
ILIA True Skin Serum Foundation Cres SF8.75
SephoraYour shade $48 at Sephora
Kosas Revealer Skin-Improving Foundation SPF 25 Medium Deep Warm 350
SephoraYour shade $48 at Sephora
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
