Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar foundation overall.
SephoraYour shade $48 at Sephora
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$33.01 less (69%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: No blurring effect claimedContains listed fragrance
Very close colour · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No blurring effect claimed · Contains listed fragrance
Medium confidence· Digital match
Palladio Beauty Build + Blend Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$14.99View at Ulta BeautyUlta Beauty(product price)$34.01 less (71%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNo long-wear claimDoes not claim a lightweight feel
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty$1 less (2%)Matches: Very close colourSame natural finishSame medium coverage
Differences: Neutral rather than cool undertoneNo skin-like finish claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Neutral rather than cool undertone · No skin-like finish claimed
Retailer shade note: medium-deep neutral
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beauty$47View at Ulta BeautyUlta Beauty(product price)$19 less (40%)Matches: Very close colourSame cool undertoneBoth claim long-wearing
Differences: Natural matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: Tan/Deep with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$6 less (13%)Matches: Near-identical swatch colourSame cool undertoneBoth claim a blurring effect
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · Contains listed fragrance
Retailer shade note: deeper skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$14 less (29%)Matches: Very close colourSame cool undertoneSame natural finish
Differences: No blurring effect claimedNot marketed for normal/combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: No blurring effect claimed · Not marketed for normal/combination/oily skin
Retailer shade note: red undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta Beauty(product price)$6 less (13%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneBuildable rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $21 moreMatches: Very close colourSame cool undertoneSame medium coverage
Differences: Radiant rather than natural finishNo skin-like finish claimedNo long-wear claim
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Radiant rather than natural finish · No skin-like finish claimed · No long-wear claim · Not marketed for oily skin
Retailer shade note: medium deep with red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty$28 less (58%)Matches: Near-identical swatch colourBoth claim long-wearingBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)$30.01 less (63%)Matches: Near-identical swatch colourBoth claim a skin-like finishBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneRadiant rather than natural finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Full rather than medium coverage · No blurring effect claimed
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at Walmart
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta BeautyCVS$17.99View at CVSUlta Beauty(product price)$6 less (13%)Matches: Near-identical swatch colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneBuildable rather than medium coverageNo skin-like finish claimed
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No skin-like finish claimed
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$36 less (75%)Matches: Very close colourSame natural finishBoth claim a blurring effect
Differences: Slightly warmer undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Full rather than medium coverage · No skin-like finish claimed · Not marketed for oily skin
Retailer shade note: warm brown with deep depth and comfort
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautySephoraCosts $4 moreMatches: Very close colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimedNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed · Not marketed for combination/oily skin
Retailer shade note: with peach undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty(product price)$26 less (54%)Matches: Very close colourSimilar undertone (neutral vs cool)Same natural finish
Differences: Buildable rather than medium coverageNo skin-like finish claimedNo blurring effect claimed
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Pixi On-the-Glow BASE Foundation Moisture Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $22 · product priceView at Ulta BeautyWalgreens$22View at WalgreensUlta Beauty(product price)$36.01 less (75%)Matches: Near-identical swatch colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$32.01 less (67%)Matches: Very close colourSimilar undertone (neutral vs cool)Claims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephoraSame priceMatches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No blurring effect claimed
Retailer shade note: tan with neutral undertones
Medium confidence· Digital match
Too Faced Born This Way Soft Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta Beauty
Macy's$48 · low stockView at Macy'sSephoraCosts $6 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Slightly warmer undertoneNo skin-like finish claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No skin-like finish claimed
Retailer shade note: medium deep with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$26.51 less (55%)Matches: Very close colourSame natural finishBoth claim a skin-like finish
Differences: Neutral rather than cool undertoneLight rather than medium coverageNo blurring effect claimed
Very close colour · Natural · Light coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty(product price)$6 less (13%)Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$19 less (40%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Neutral rather than cool undertoneNatural matte rather than natural finishFull rather than medium coverage
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Neutral rather than cool undertone · Natural matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: Tan with Neutral Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)$32.01 less (67%)Matches: Very close colourSimilar undertone (neutral vs cool)Claims transfer resistance
Differences: Matte rather than natural finishFull rather than medium coverageNo skin-like finish claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed
Retailer shade note: neutral cool undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonSephora$8 less (17%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed
Retailer shade note: medium deep warm golden
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)$36.01 less (75%)Matches: Very close colourSame medium coverageBoth claim a lightweight feel
Differences: Neutral rather than cool undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $3.50 moreMatches: Near-identical swatch colourSame natural finishBoth claim a skin-like finish
Differences: Slightly warmer undertoneLight rather than medium coverageNo blurring effect claimed
Looks identical · Natural · Light coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: Yellow
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)$35.01 less (73%)Matches: Near-identical swatch colourBoth claim long-wearingNo drying alcohol listed
Differences: Neutral rather than cool undertoneMatte rather than natural finishFull rather than medium coverage
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$3 less (6%)Matches: Very close colourSame natural finishClaims transfer resistance
Differences: Neutral rather than cool undertoneFull rather than medium coverageNo skin-like finish claimed
Very close colour · Natural · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: level-one tan with a neutral undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautySephora$10 less (21%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finish
Very close colour · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish
Retailer shade note: warm golden
Medium confidence· Digital match
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beautyfrom $38 · product priceView at Ulta BeautySephora$8 less (17%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Slightly warmer undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No skin-like finish claimed
Retailer shade note: medium deep warm golden
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraMacy's$40View at Macy'sShowing 12 of 29 matches
The closest shade to Makeup By Mario SurrealSkin Natural Finish Foundation 22 C (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Hazelnut
5C1
$34
W10.5
$16.99
57N rich
490C
41 Medium Deep Neutral
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 22C, against Makeup By Mario SurrealSkin Natural Finish Foundation in 22 C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Makeup By Mario SurrealSkin Luminous Hydrating Foundation in 22C.
7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
SephoraYour shade $48 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
