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Fit Me Dewy + Smooth Foundation Light Beige dupes and alternatives Maybelline

Fair · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 18 Montana

The equivalent shade: scored on colour, depth and undertone only.

The match
Tower 28 Beauty
18 Montana
Depth and undertone: Fair · Warm · peach
Finish and coverage: Natural · Light coverage
Shade match
97out of 100
Colour
95
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $20.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative: NARS Pure Radiant Tinted Moisturizer SPF 30 St. Moritz

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
NARS
St. Moritz
Depth and undertone: Fair · Warm · golden
Finish and coverage: Natural · Light coverage
Overall match
92out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$50Ulta BeautyUlta Beauty
Costs $38.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 96
    $49SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No SPF

    Retailer shade note: Very fair with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 95
    $48SephoraSephoraCosts $36.01 more

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: No SPF

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No SPF

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  3. Shade match 96
    $41Ulta BeautyUlta Beauty(product price)Costs $29.01 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    96
    Finish & visual result
    76
    Wear & performance
    60
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: light with a warm undertone

    Medium confidence· Digital match

    View match
  4. Shade match 76
    $49SephoraSephoraCosts $37.01 more

    Matches: Very close colourSame radiant finishSame light coverage

    Differences: Slightly cooler undertoneNo SPF

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    60
    Skin suitability
    87

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly cooler undertone · No SPF

    Retailer shade note: Fairest with cool undertones

    Medium confidence· Digital match

    View match
  5. Shade match 93
    $40SephoraSephoraCosts $28.01 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Natural rather than radiant finishDoes not claim a lightweight feelNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Does not claim a lightweight feel · No SPF

    Retailer shade note: light with warm neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Maybelline Fit Me Dewy + Smooth Foundation Light Beige (Fair · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Maybelline Fit Me Natural Finish Concealer

    020 Sand

    Maybelline Fit Me Natural Finish Concealer, shade 020 Sand

    • Looks identical
    • Fair

    $10.99

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Macadamia

    NARS Soft Matte Complete Concealer, shade Macadamia

    • Looks identical
    • Fair · Warm undertone

    $36

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5.4

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5.4

    • Looks identical
    • Fair · Warm · peach undertone

    $42

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Shortbread

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Shortbread

    • Looks identical
    • Fair · Warm · golden undertone

    $36

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    190

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 190

    • Looks identical
    • Fair · Warm undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 2

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 2

    • Very close colour
    • Fair · Warm · peach undertone

    $22

  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1Y18

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1Y18

    • Very close colour
    • Fair · Warm · golden undertone

    $35

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 18 Montana, against Maybelline Fit Me Dewy + Smooth Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest shade match18 MontanaScore
Shade match55% of overall97
Colour95#f6c89e#fccba2Looks identicalColour difference 1.3 (0 is identical)
Depth97FairFairSameDepth difference: 2.0
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone100WarmWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared68
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared70
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Dry, normalNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 18 Montana.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same light coverage
  • Claims a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • SPF 30 instead of SPF 18

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

NARS Pure Radiant Tinted Moisturizer SPF 30 in St. Moritz, against Maybelline Fit Me Dewy + Smooth Foundation in Light Beige. Every attribute compared, with its share of the score.

ComparedYour shadeLight BeigeClosest overall alternativeSt. MoritzScore
Shade match55% of overall96
Colour94#f6c89e#f1c699Very close colourColour difference 1.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100LightLightSameSame light coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, normalDry, normalBoth marketed for dry/​normal skin
Overall match 92/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Pure Radiant Tinted Moisturizer SPF 30 in St. Moritz.

Same or better

  • Very close colour
  • Same warm undertone
  • Same light coverage
  • Both claim a lightweight feel
  • SPF 30 instead of SPF 18

Different

  • Natural finish instead of radiant
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFSPF 18SPF 30
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 18 Montana

Best price
$32SephoraSephora
Costs $20.01 more

Your shade $11.99 at Ulta Beauty

Closest overall alternative

NARS Pure Radiant Tinted Moisturizer SPF 30 St. Moritz

Match price
$50Ulta BeautyUlta Beauty
Costs $38.01 more

Your shade $11.99 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.