Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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Avoid an ingredient
24 of 30 matches
Only showing matches made for dry skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta Beauty
CVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $36.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim not settling into lines
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Clinique Daily Calm Makeup Balm Foundation
Every store that sells this shade · prices as last checked
Macy's$49View at Macy'sUlta Beauty$49View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Radiant rather than natural finish
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: light-medium with warm undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta BeautyCosts $29.01 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyTargetCosts $2 moreMatches: Same natural finish
Differences: Slightly lighterDoes not claim not settling into linesContains listed fragrance
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at Target
SephoraCosts $33.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Retailer shade note: light - neutral
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta BeautyCosts $28.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims long-wearing
Differences: Matte rather than natural finishDoes not claim not settling into lines
Looks identical · Matte · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Clinique Stay-Matte Sheer Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautyMacy's$41View at Macy'sSephoraCosts $33.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Retailer shade note: light - neutral, slightly cool
Medium confidence· Digital match
Hung Vanngo Beauty Red Carpet Skin Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$46View at SephoraUlta Beauty(product price)Costs $38.51 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than warm undertoneDoes not claim not settling into lines
Very close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSWalmart$3.87 less (30%)Matches: Very close colourSame warm undertoneClaims a lightweight feel
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Light coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Fit Me Dewy + Smooth Foundation
Every store that sells this shade · prices as last checked
Walmart$9.12View at WalmartCVS$11.89View at CVSWalgreens$12.99View at WalgreensWalmart$18.24View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $3.01 moreMatches: Near-identical swatch colourSame warm undertoneClaims a skin-like finish
Differences: Matte rather than natural finishDoes not claim not settling into lines
Looks identical · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16.01 moreMatches: Near-identical swatch colourClaims long-wearingBoth claim not settling into lines
Differences: Slightly cooler undertoneNatural matte rather than natural finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · Natural matte rather than natural finish
Retailer shade note: Light/Medium with Cool Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta BeautyCosts $26.01 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Claims a blurring effect
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$39View at Ulta BeautyMacy's$39View at Macy'sTargetCosts $17.01 moreMatches: Same warm undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Low confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Target$30View at TargetUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourClaims 30-hour wearClaims transfer resistance
Differences: Neutral rather than warm undertoneMatte rather than natural finishDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than warm undertone · Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: neutral undertones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$16.99View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty$0.40 less (3%)Matches: Very close colourSimilar undertone (neutral vs warm)Claims a skin-like finish
Differences: Radiant rather than natural finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Radiant · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Ulta Beauty$12.59View at Ulta BeautyWalmart$13.98View at WalmartWalgreens$16.99View at WalgreensCVS$17.99View at CVSUlta Beauty(product price)Costs $11.01 moreMatches: Very close colourClaims long-wearing
Differences: Radiant rather than natural finishDoes not claim not settling into linesContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines · Contains listed fragrance
Low confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3.01 moreMatches: Very close colourClaims long-wearingAdds SPF 30
Differences: Neutral rather than warm undertoneRadiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than warm undertone · Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: light with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $47.01 moreMatches: Very close colourClaims 12-hour wearClaims transfer resistance
Differences: Slightly cooler undertoneRadiant rather than natural finish
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish
Retailer shade note: light medium, cool rosy
Medium confidence· Digital match
Hourglass Illusion Luminous Glow Foundation SPF 30
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $33.01 moreMatches: Near-identical swatch colourClaims a blurring effectClaims 12-hour wear
Differences: Slightly cooler undertoneRadiant rather than natural finish
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly cooler undertone · Radiant rather than natural finish
Retailer shade note: toasted beige with rosy undertone for medium to dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $50.01 moreMatches: Near-identical swatch colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than natural finishDoes not claim not settling into lines
Looks identical · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Does not claim not settling into lines
Low confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $50.01 moreMatches: Very close colourClaims long-wearingClaims transfer resistance
Differences: Luminous rather than natural finishDoes not claim not settling into lines
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than natural finish · Does not claim not settling into lines
Low confidence· Digital match
Lancôme Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27
Every store that sells this shade · prices as last checked
Macy's$63View at Macy'sUlta Beautyfrom $63 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 25 (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Golden
$12
3W1
$34
10W
$30
5.75
$42
NW18
$30
21.0 Medium Tan
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
L'Oréal Paris True Match Super-Blendable Foundation in W5.5 Warm Medium, against Maybelline Lifter Stix Multi-Use Face Stick in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris True Match Super-Blendable Foundation in W5.5 Warm Medium.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
L'Oréal Paris Infallible 32H Fresh Wear Foundation in 490 Golden Amber, against Maybelline Lifter Stix Multi-Use Face Stick in 25. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 490 Golden Amber.
3 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.
L'Oréal Paris True Match Super-Blendable Foundation W5.5 Warm Medium
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $9.97 at Walmart
L'Oréal Paris Infallible 32H Fresh Wear Foundation 490 Golden Amber
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
