Deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
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Avoid an ingredient
20 of 30 matches
Only showing matches made for dry skin.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $10.99 at Target
CoverGirl Simply Ageless Skin Perfector Essence Foundation
Every store that sells this shade · prices as last checked
Target$10.99View at Target
Walmart$12.97View at WalmartUlta Beauty$21.49View at Ulta Beauty
CVS$21.49View at CVS
Walgreens$21.99View at WalgreensRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $1 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at Walmart
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame natural finishClaims 32-hour wear
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVSWalgreens$19.99View at WalgreensAmazonSee price at AmazonView at Amazon
SephoraCosts $27.01 moreMatches: Very close colourSame cool undertoneSame natural finish
Differences: Does not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: deep skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraCVSCosts $5 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs cool)Both claim not settling into lines
Differences: Radiant rather than natural finishContains listed fragrance
Looks identical · Radiant · Light coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Radiant rather than natural finish · Contains listed fragrance
Medium confidence· Digital match
L'Oréal Paris True Match Hyaluron Tinted Balm Foundation
Every store that sells this shade · prices as last checked
CVS$17.99View at CVSUlta Beauty(product price)Costs $3 moreMatches: Very close colourSame cool undertoneClaims long-wearing
Differences: Radiant rather than natural finish
Very close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)Costs $21.01 moreMatches: Same natural finishBoth claim not settling into linesClaims a lightweight feel
Differences: Slightly warmer undertone
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone
Retailer shade note: brown with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $28.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
No material differences in the data we have.
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Retailer shade note: dark deep cool
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $42.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: D4.5 - deep with neutral undertone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $35.01 moreMatches: Same natural finishClaims long-wearingClaims colour stability
Differences: Slightly deeperNeutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: dark deep with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame cool undertoneClaims 24-hour wear
Differences: Matte rather than natural finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: for very deep cool skin with a red hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraCosts $27.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: deep skin with cool undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $43.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: extra deep with neutral undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $43.01 moreMatches: Very close colourSame natural finishClaims a skin-like finish
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: very deep with red golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta BeautyCosts $6 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
SephoraCosts $45.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into linesContains listed fragrance
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Dior Forever Skin Perfect 24H Multi-Use Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3.01 moreMatches: Very close colourSame cool undertoneClaims long-wearing
Differences: Radiant rather than natural finishDoes not claim not settling into lines
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish · Does not claim not settling into lines
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $27.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: deep skin with neutral undertones
Medium confidence· Digital match
Basma The Foundation Stick for Hydrating, Buildable Coverage and Natural Finish
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $38.51 moreMatches: Same natural finishClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: Neutral
Medium confidence· Digital match
Kryolan Professional Makeup Natural Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $51.50 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $26.01 moreMatches: Very close colourSimilar undertone (neutral vs cool)Claims a blurring effect
Differences: Matte rather than natural finishDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Matte rather than natural finish · Does not claim not settling into lines · Contains drying alcohol
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sShowing 12 of 19 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 75 (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
065 Coffee
$10.99
Anise 11.5
$39
6C1
$34
Deep 6C
$31
57N rich
4R76
$35
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich, against Maybelline Lifter Stix Multi-Use Face Stick in 75. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To CoverGirl Simply Ageless Skin Perfector Essence Foundation in Rich.
1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $12.99 at Ulta Beauty · lowest price $10.99 at Target
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
