Rich deep · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
23 of 30 matches
Only showing matches made for dry skin.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $12.99 at Ulta Beauty
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$42 · low stockView at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $36.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Contains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: deep rich with cool undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $27.01 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: rich skin tones with cool undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty(product price)Costs $29.01 moreMatches: Very close colourSame natural finishClaims a blurring effect
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame cool undertoneClaims a skin-like finish
Differences: Matte rather than natural finishContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneClaims long-wearingBoth claim not settling into lines
Differences: Radiant rather than natural finish
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than natural finish
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSUlta Beauty(product price)Costs $33.01 moreMatches: Very close colourSame cool undertoneClaims a blurring effect
Differences: Radiant rather than natural finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than natural finish
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephoraCosts $24.01 moreMatches: Same cool undertoneSame natural finishClaims a blurring effect
Differences: Does not claim not settling into lines
Close colour · Natural · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: deep-rich with a red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta BeautyCosts $1 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beauty$13.99View at Ulta BeautyCVS$14.79View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$4.99 less (38%)Matches: Same natural finishClaims long-wearingBoth claim not settling into lines
Differences: Neutral rather than cool undertone
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone
Retailer shade note: rich with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at WalmartAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $1 moreMatches: Same cool undertoneSame natural finishClaims a skin-like finish
Differences: Slightly lighterDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Does not claim not settling into lines
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at WalmartTarget$9.99View at TargetUlta Beautyfrom $13.99 · product priceView at Ulta BeautyCVS$14.79View at CVSWalmart$19.94View at WalmartAmazonSee price at AmazonView at AmazonUlta BeautyCosts $7.01 moreMatches: Very close colourSame cool undertoneClaims long-wearing
Differences: Matte rather than natural finishDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$20View at Ulta BeautyUlta Beauty(product price)Costs $6 moreMatches: Same natural finishClaims 32-hour wearClaims transfer resistance
Differences: Does not claim not settling into linesContains listed fragranceContains drying alcohol
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$19.69View at CVS
Walgreens$19.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $43.01 moreMatches: Similar undertone (neutral vs cool)Same natural finishClaims a skin-like finish
Differences: Does not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Does not claim not settling into lines
Retailer shade note: extra deep with neutral cool undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11.01 moreMatches: Same natural finishClaims a lightweight feelAdds SPF 30
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims long-wearingClaims transfer resistance
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $36.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneContains drying alcohol
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $27.01 moreMatches: Same cool undertoneClaims a skin-like finishClaims long-wearing
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: rich brown skin w/ pink undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $11.01 moreMatches: Same natural finishClaims long-wearingClaims transfer resistance
Differences: Slightly lighterNeutral rather than cool undertoneDoes not claim not settling into lines
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Sephora Collection Best Skin Ever Liquid Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $36.01 moreMatches: Same natural finishClaims a skin-like finishClaims long-wearing
Differences: Neutral rather than cool undertoneContains drying alcohol
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Neutral rather than cool undertone · Contains drying alcohol
Retailer shade note: deep rich with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneClaims long-wearingBoth claim not settling into lines
Differences: Slightly lighterRadiant rather than natural finish
Slight colour difference · Radiant · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Radiant rather than natural finish
Retailer shade note: deep with cool undertones
Medium confidence· Digital match
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyCVS$15.99View at CVSSephoraCosts $27.01 moreMatches: Same natural finishClaims a skin-like finishClaims a lightweight feel
Differences: Neutral rather than cool undertoneDoes not claim not settling into lines
Close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Does not claim not settling into lines
Retailer shade note: rich skin tones with neutral undertones
Medium confidence· Digital match
Saie Glowy Super Skin Tint Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraShowing 12 of 21 matches
The closest shade to Maybelline Lifter Stix Multi-Use Face Stick 90 (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
63N espresso neutral
$32
29N
$30
NW65
$30
6N1
$34
Chocolate Chip 8.7 Red
$31
Ganache
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 400, against Maybelline Lifter Stix Multi-Use Face Stick in 90. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 400.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C, against Maybelline Lifter Stix Multi-Use Face Stick in 90. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Rich 25C.
5 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 400
Ulta BeautyYour shade $12.99 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Rich 25C
SephoraYour shade $12.99 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
